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Whitespark Alternatives in 2023

Comparing Whitespark to
Direction Local

Whitespark is a local SEO software offering a variety of solutions to help businesses improve their visibility in local search results. Their tools include citation building and tracking, local search rank trackers, review generation and monitoring, and an online listings scan. They also provide services such as citation cleanup and localized link building.

Whitespark does not fully integrate with Google Business Profile or social media networks, leaving many of their customers searching for alternatives that can help them manage all aspects of their local online presence. Additionally, Whitespark outsources some of their citation work to a third-party (OptiLocal), so it can be hard for their customers to get the support they need in a timely manner. This and more is causing some of their members to find an alternative local SEO software to improve their local visibility — keep reading to learn more about the best Whitespark alternatives in 2022.

A full suite to manage your local SEO

Direction Local is a location management platform that helps local businesses increase their visibility in local search rankings. By providing an accurate and consistent online presence across all major listing directories, Direction Local allows businesses to capture more customers and drive foot traffic to their brick-and-mortar locations. 


Get Direction Local

Direction Local is the one stop shop for local business owners looking to improve their local search rankings and connect with more potential customers.

Bottom line — Direction Local delivers real results for those who want to up their local game and dominate local search in their area.

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Features Growing
Businesses Love

Listing management

Direction Local helps businesses manage and optimize their online presence across a wide range of platforms, including Google Business ProfileYelpFacebookBing, and TripAdvisor.

In addition to these major players, Direction Local builds local listings on dozens of industry-specific directories and search engines, like and Better Business Bureau.

Bottom line — Direction Local can help get your business listed on all the sites and search engines that matter to your customers, so they can easily find you wherever they’re looking for you online. 

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Voice search readiness

Direction Local will make sure your business shows up on voice searches conducted via Amazon AlexaGoogle AssistantSiriMicrosoft Cortana, and Samsung Bixby.

For example, a customer could ask their Alexa to “find the nearest pizza place,” and your business could show up as a top result in the area.

This additional feature is just another way our members increase visibility and drive foot traffic to their physical locations.

Reputation management

Direction Local’s reputation management solution helps businesses track and respond to online reviews from all major platforms, including Google, Facebook, and Yelp.

This allows businesses to quickly address any negative feedback and ensure that their online reputation stays positive.

In today’s digital world, it’s crucial for businesses to stay on top of their online reputation — Direction Local makes it easy for you to do just that.

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Publishing suite

Direction Local’s publishing dashboard allows you to easily manage and update your business information on over 50 listing sites and directories, ensuring that your NAP (name, address, and phone number) is consistently accurate across the web.

Plus, Direction Local’s platform gives you the ability to engage your audience with Q&As, Events, Special Offers, and more.

Utilizing this feature will streamline your local SEO efforts and drive more traffic to your brick-and-mortar location and website.

Detailed reports

You should know exactly how your local SEO investments are impacting business growth. 

With Direction Local’s reporting dashboard, you can track your business’ reputation, total online visibility, and customer engagement across your profile listings. 

Drill down into each location’s metrics or get a complete summary of dozens to hundreds of locations to assess your overall effectiveness. 



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Manual data submissions Manually submit your business info and updates through the dashboard
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Price for manual submissions With some competitiors, submissions cost fees. With, they are completely free.
$4-5 per site
Data aggregator submissions Automatic submission of business info and updates through the dashboard.
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Price for aggregator submissions Some competitors charge fees for aggregator submissions. With, submissions are free.
Automated API submissions Automatic API submissions to the most popular, high traffic directories on the web
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Data submission to voice search Have your business data and updates submitted to the most popular voice search applications such as Amazon Alexa and Apple Siri
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Update existing listings Pull existing listing data from online directories directly into your dashboard.
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Create new listings Create new listings or replace existing ones to create a unilateral, connective experience from one dashboard.
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Remove duplicate listings Automatically check and remove duplicate listings from online directories.
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Manage customer reviews Manage and automatically reply to your reviews from every corner of the web.
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Detailed reports Get regular to-level view insights and analytics on the performance of your business listings and its conversions
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AI-assisted marketing tips AI powered marketing tips to help optimize your business listings for greater conversions
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Own your listing forever Your listings are yours to keep. Cancel anytime and continue to access your listings from their respective individual directory.
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Best SEO agency award on Clutch
Voted top rated
SEO agency
“This is the best SEO platform I've ever seen.”
Direction Local has 5-star customer reviews on Capterra.
5 Star rated
in excellence
“The perfect sales
accelerator” for SMBs"
Direction is an SEO Leader on G2 in 2023.
Market leader in
SEO strategy
Powerful product with
endless possibilities"

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5 more Whitespark

Advice Local

Advice Local and Whitespark are both popular local SEO providers, but they offer different services.

Advice Local offers a suite of tools, such as citation building and review management, while Whitespark focuses primarily on citation building and link building.

In terms of pricing, Advice Local offers monthly subscriptions while Whitespark charges per project.

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Many businesses today understand the importance of local SEO, but it can be overwhelming to figure out where to start.

BrightLocal is mainly focused on managing online listings, while Whitespark offers tools for citation building and review management.

Both services also offer some additional features, such as BrightLocal’s Local Search Rank Tracker and Whitespark’s automated review solicitation tool.

In terms of pricing, BrightLocal offers monthly plans with a slight discount for annual payments, while Whitespark charges per project or task. Ultimately, the best option for your business will depend on your specific needs and budget. 

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Synup offers a comprehensive platform for managing local listings, reputation management, and reporting, while Whitespark focuses on citation building and review generation.

Synup boasts more robust features, but Whitespark allows for greater customization in citation building. Ultimately, the choice between the two depends on your specific needs as a business.

If you’re looking for a one-stop shop for all things local SEO, Synup may be the better option. However, if citation building is your top priority, Whitespark could be a better fit. 

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Yext and Whitespark are both popular tools used by marketers to improve local search engine optimization (SEO).

Yext, founded in 2006, offers a platform for managing business listings across multiple sites and directories, as well as their Knowledge Manager tool for creating and managing website content.

Whitespark, founded in 2005, specializes in local citation building, along with review management and link building services.

Both companies can assist in improving a business’s visibility in local search results. However, Yext tends to be better suited for larger businesses with multiple locations, while Whitespark may be a better fit for smaller businesses or agencies seeking more personalized support. 

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Birdeye is a local SEO solution that focuses on managing online customer reviews and reputation, while Whitespark specializes in building citations for local businesses across the web.

Both companies can help improve a business’s ranking on sites like Google Maps, but Birdeye offers additional features like social media management and messaging automation.

Ultimately, it depends on the specific needs of a business as to which company would be the better fit for their local SEO efforts. If you want a solution with more local SEO tools then Birdeye might be a good Whitespark alternative for you.

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Choosing a Whitespark alternative

If you’re struggling to find value in Whitespark’s platform due to their citation network or inability to connect with Google Business Profile and your social media profiles then it might be time to find an alternative that provides you with the best local SEO tools in a single, easy-to-use dashboard.

For $999/yr, you can get a complete local marketing toolkit that provides everything an organization needs to win the “near me” search race.

With specialized customer support and a dedicated local SEO expert in your corner, we can provide the guidance and expertise you need to dominate Google and Bing, generate more website traffic, and bring more people to your storefront.

Get started by creating a Direction Local account or scheduling a demo with one of our local SEO experts!


Try Direction Local

Friendly support •  Risk-free guarantee
Scan your business 35+ major online directories

asked questions.

Before you cancel, make sure you export any data/reports you want to keep, you won’t be able to after your account expires.

1. Sign into your Whitespark account –

2. Locate the tool you’d like to cancel, and click Manage.

3. Click Cancel My Subscription, complete the Cancellation Feedback Form on the following page, and you’re done!

Direction Local is the all-in-one solution for local businesses looking to boost their local SEO and attract more customers.

Direction Local is used by small businesses, digital marketing agencies, franchises, organizations, and enterprise level companies — there are also niche options for healthcare and hospitality verticals.

While Whitespark primarily focuses on citation management, Direction Local offers a comprehensive suite of features including review management, listing distribution, and location analytics. Plus, Direction Local’s platform seamlessly integrates with popular review platforms like Yelp and Google Business Profile, making it easy for businesses to stay on top of their online presence.

Additionally, Direction Local members have access to every feature no matter their subscription. Whereas, Whitespark bills per project, per feature and limits what businesses have access to based on what they’re willing to spend — making customer choose between premium ($349), Comprehensive ($599), and and Ultimate ($999) listing packages. 

We create business profiles on 75+ of the most powerful business directories, including, Google, Apple, Bing, FourSquare, TripAdvisor and more. We also offer custom solutions for hospitality businesses and medical practices, so you can connect with customers wherever they’re actively on the digital hunt for your services. As we establish new relationships with more directories, we will automatically submit your information free of charge to ensure your online presence maintains a positive growth trajectory.

All of our clients have login access to their account and locations to make changes and post updates in real-time. When you make changes, such as updating your hours or changing your address, this information will instantly be submitted for verification and updated immediately upon approval. 

You can also reach out to our team and schedule a call for hands-on assistance.

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