Winning With WordPress: The Top Benefits of Using WordPress for Your Business Website

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Imagine the frustration of going into a launch but you’re held back by your website’s design. That’s what happens when it’s hard coded in HTML/CSS. You’re at the whim of your developer… and they’re not always there!

Now consider the benefits of WordPress.

You could adapt pages on-the-fly without keeping a dev on retainer. You could tweak pages as they’re needed during critical business moments.

What are the key benefits of using WordPress over a traditional site? Keep reading because this article shares more than a few that’ll make you a WP convert.

What WordPress Does Differently

Traditional websites are very static by design. They’re created based on the job but then handed over to the client. If the client kept the dev on retainer then they could make extra updates when needed.

The negatives of traditional sites are the following:

  • Often costs more as you need extra features
  • Slow to update as you’ll rely on a designer for updates
  • Locked features if the site lacks certain Web tech

Static sites were the common thing as businesses got online. Unfortunately, many continue using these to this day and it’s hurting their efforts. The sites are clunky and are little more than a business card that happens to be online.

WordPress packages dynamic Web tech it into an easy-to-use package. 

WordPress is a content management system that lets you make and apply sitewide changes. The dynamic tech powering WP offers plug-ins further extending its feature set. In all, WordPress offers an all-encompassing site that’s future-proof for your business needs.

You Can’t Deny These Benefits of WordPress

Research shows that 30% of all sites use WordPress but that’s hardly shocking considering its benefits. The content management system is open-source meaning anyone can make improvements. Developers and designers, alike, came together to make it feature rich as it stands today.

Why are so many businesses choosing WordPress for their site architecture? Let’s take a look.

1. Ease of Installation

A traditional website may need several features to function:

  • MySQL
  • PHP
  • Java/JS
  • Python/Ruby

Each of these would need verification from your blog hosting. Your site would run into issues if there are incompatibilities with these technologies. Luckily, most hosting providers offer these solutions, but you’ll still fight with them.

WordPress offers a seamless installation through one-click installs. You can add a barebones installation in less than a minute on most hosting solutions.

2. Community Support

WordPress, being open source, attracts a ton of developers and designs. Each brings unique offerings to the platform whether it’s in WP’s core or support. 

Open source development offers these features for WordPress:

  • Improved security and user support
  • Expansive plug-in selection
  • Countless WP themes
  • Regular updates and bug fixes

There is a vested interest in wanting WordPress to continue growing. As WP grows, you gain more access to incredible new features. Plus, you won’t spend money on its basic installation and upkeep.

3. It’s Cost-Effective

It’s not uncommon that a website ends up costing thousands of dollars. Start adding extras and the budget balloons.

WordPress sometimes carry hefty development costs but you’ve got options.

Themes marketplaces offer WordPress themes for dirt cheap prices. A great WordPress theme may set you back just $30 to $50. Usually, premium themes include added plug-ins as freebies, further improving its value.

You can shop WordPress themes on marketplaces like:

  • Themeforest
  • Themeisle
  • Athemes

Using WP themes keep development costs to a minimum. You’ll add features in an a-la-carte method through plug-ins. So, you’re only spending money when it’s needed versus paying up-front.

4. It’s Easy to Use

The user-friendliness is one of the biggest reasons for WordPress’ popularity. A non-technical person can install, configure, and maintain WP with relative ease.

There are tutorials detailing every feature if you need to learn the platform. You’ll find paid support services and fully managed solutions, too. Plus, drag-and-drop functionality in some themes means no required coding.

5. Flexible Design and Customization

You’ll find WordPress themes for every need:

  • Landing pages
  • Membership sites
  • Directories
  • Blogs
  • E-commerce
  • Job boards
  • Q&A platforms
  • Portfolios

Someone has likely already created a site like the one you’re imagining. You’ll also find WP themes rich with full customization through front-end editors. 

Front-end editors let you drag-and-drop site elements or paste in whole themes in a few clicks. The editors let you do a complete design without ever knowing how to code or learn design best practices.

6. Multi-User support

You can create different accounts for website management, including:

  • Admin
  • Publisher
  • Editor
  • User

The account support lets you dictate who does what on the site. Limiting user roles can improve site security, too, by restricting access to the site code. Or, let several people work on the site without overlapping and negating changes.

7. Built-In Search Engine Optimization

By default, WordPress has many great SEO features:

  • Clean code
  • Responsive design
  • Meta editing
  • Structured data

You can find helpful plug-ins to improve SEO, too. Popular plugins like Yoast and the All-in-One SEO Plugin can refine your SEO. You’ll also find plugins to improve site speed and usability which aids in site rankings.

WordPress was built for blogging which offers several benefits for SEO. You could easily add social functions to increase site traffic and stickiness, too. 

8. Simple and Effective Security

More than 50,000 websites get hacked every day. 

The common causes of site hacking include:

  • Failing to keep web tech up-to-date
  • Insecure site hosting or user roles
  • Unprotected hardware configurations

WordPress offers a host of security features baked into the platform. Most hosts automatically update WordPress as it rolls out new security updates. You’ll also have access to plug-ins expanding its security features.

Compare WP security to a traditional site that’s likely been untouched for ages!

Not Using WordPress? It’s Time to Change

The Web is dynamic and you’ll do no service to your business failing to adapt. You just learned the benefits of WordPress, don’t hold your site back. Talk with your developer about migrating to WP or explore theme options.

Need help right this minute? Chat now to get a web design plan.

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