Winning With WordPress: The Top Benefits of Using WordPress for Your Business Website

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    Your business needs a website.

    It’s not the 90’s anymore where we were unsure if this whole “Web thing” would stick. It’s not the 00’s where a site acted as a simple business card, either. It’s almost 2020 and your website needs to be a powerhouse of interactivity.

    What better way to build a flexible online platform than with WordPress?

    WordPress dominates the Web, powering some 30%+ of all websites. WP is the go-to platform because it works so well when developing a website.

    But, what makes WordPress such a popular, versatile, and fun platform?

    Imagine the frustration of going into a launch but you’re held back by your website’s design. That’s what happens when it’s hard coded in HTML/CSS. You’re at the whim of your developer… and they’re not always there!

    Now consider the benefits of WordPress.

    You could adapt pages on-the-fly without keeping a dev on retainer. You could tweak pages as they’re needed during critical business moments.

    What are the key benefits of using WordPress over a traditional site? Keep reading because this article shares more than a few that’ll make you a WP convert.

    Winning With WordPress: The Top Benefits of Using WordPress for Your Business Website 1

    What WordPress Does Differently

    Traditional websites are very static by design. They’re created based on the job but then handed over to the client. If the client kept the dev on retainer then they could make extra updates when needed.

    The negatives of traditional sites are the following:

    • Often costs more as you need extra features
    • Slow to update as you’ll rely on a designer for updates
    • Locked features if the site lacks certain Web tech

    Static sites were the common thing as businesses got online. Unfortunately, many continue using these to this day and it’s hurting their efforts. The sites are clunky and are little more than a business card that happens to be online.

    WordPress packages dynamic Web tech it into an easy-to-use package. 

    WordPress is a content management system that lets you make and apply sitewide changes. The dynamic tech powering WP offers plug-ins further extending its feature set. In all, WordPress offers an all-encompassing site that’s future-proof for your business needs.

    The 10 Undeniable Benefits of WordPress

    Research shows that 30% of all sites use WordPress but that’s hardly shocking considering its benefits. The content management system is open-source meaning anyone can make improvements. Developers and designers, alike, came together to make it feature-rich as it stands today.

    Why are so many businesses choosing WordPress for their site architecture? Let’s take a look.

    #1: Rapid Development and Launch

    Ideas are worthless unless acted upon.

    One of your biggest challenges is getting to market. So, the longer you sit on an idea the greater chances someone will swoop in. WordPress makes it easy to get a website and your idea online so it can start pulling in interested parties.

    With WordPress you’ll:

    • Launch a site under an hour (at least in a basic form)
    • Begin committing to an idea with money on-the-line
    • Have a platform that’s resilient and well-supported

    You have a massive community backing your decision to use WordPress. With it comes countless designers, developers, and third-party support.

    A WordPress platform lets you actualize your idea, getting you to the market faster so you’re not edged out by the competition. You’ll start making money sooner, too, helping the momentum of your business launch.

    A traditional website may need several features to function:

    • MySQL
    • PHP
    • Java/JS
    • Python/Ruby

    Each of these would need verification from your blog hosting. Your site would run into issues if there are incompatibilities with these technologies. Luckily, most hosting providers offer these solutions, but you’ll still fight with them.

    WordPress offers a seamless installation through one-click installs. You can add a barebones installation in less than a minute on most hosting solutions.

    #2: Easy to Learn, Fun to Master

    WordPress is open-source meaning it’s totally free.

    Yes, you’ll pay for premium support, themes, and plugins, but that’s up to you. The base WordPress gives you more than enough to launch a site. Plus, many people offer high-quality freemium WP resources.

    The user-friendliness is one of the biggest reasons for WordPress’ popularity. A non-technical person can install, configure, and maintain WP with relative ease.

    There are tutorials detailing every feature if you need to learn the platform. You’ll find paid support services and fully managed solutions, too. Plus, drag-and-drop functionality in some themes / plugins such as Elementor, Beaver Builder and more means no required coding.


    • WordPress provides an intuitive design where you won’t feel lost navigating its features
    • WordPress is well-known for its quick and simple installation process and configuration
    • There are frequent updates and support so things won’t break (often)

    You can learn WordPress in an afternoon if you’re committed. The advanced WP stuff will take longer but it’s fun. Each thing you learn about WP can improve your business website and presence.

    #3: It’s Packed with Necessary Features

    Building a website from scratch can take a long time.

    You have to think of every element from its user experience to support emails after shipping. It’s a lot to take on as a business owner that’s not experienced with web development. You’re bound to get delayed.

    WordPress has most (if not all) features you’re looking for out-of-the-box. Else, you’ll find these features supported by third parties and experts.

    What features will you find in the basic installation?

    • Page and post creation with WSYWIG editor
    • Free themes for different website types and styles
    • Permissions and accounts for multiple users
    • Built-in security and regular patches/updates

    You can then explore beyond the basics in the WP ecosystem. Or, buy or subscribe to WP resources through third-party vendors. You’re welcome to hire developers to create custom WP items, too!

    #4: It’s Amazing for Content and SEO

    Let’s be honest: Your content abilities are likely lacking.

    That’s not a jab at you. Most people haven’t done long-form writing since their school days. Creating content takes practice and skill, WP can help with it.

    WordPress offers a great dashboard for content creation:

    • WSYWIG for formatting
    • One-click features for embedding
    • Nifty plugins for styling
    • Shortcodes for quick creation

    You can take your big block of text and turn it into something digestible. You can support it with added media like photos, graphics, videos, and more. This lets you gain every valuable outcome from blogging for business.

    Search engine optimization (SEO):

    1. Get you higher in search results
    2. Brings in more leads and sales
    3. Crafts a stronger community
    4. Distinguishes your brand

    WordPress Content & SEO features:

    1. Clean code
    2. Meta editing
    3. Structured data
    4. Responsive design
    5. Post syndication and pinging
    6. Simplified content management
    7. Commenting and community functions
    8. Simple editing of the necessary SEO elements
    9. A plethora of SEO-boosting plugins such as Rank Math extend these on-page SEO features. This means your pages and posts are optimized, primed to get the traffic they deserve.

    WP gives everything needed to make a website that ranks. Bonus themes, plugins, and support then bring it to the next level!

    You can find helpful plug-ins to improve SEO, too. Popular plugins like Yoast and the All-in-One SEO Plugin can refine your SEO. You’ll also find plugins to improve site speed and usability which aids in site rankings.

    WordPress was built for blogging which offers several benefits for SEO. You could easily add social functions to increase site traffic and stickiness, too. 

    #5: Scaling and A-La-Carte Options

    WordPress provides the features you need to build a simple blog. Or, you can set up a basic website given you have a decent theme and structure.

    This is where it gets good…

    WordPress can become anything you need it to be!

    WordPress — with themes and plugins — can become:

    • Membership websites and paid portals
    • Forums and online community spaces
    • Ecommerce superstore or a simple online shop
    • Basic landing pages for an ad or marketing campaign
    • Educational platforms and training courses
    • Video, podcasting, or image sharing platforms

    You name it and there are themes and plugins that support your idea. WP gives you the basic tools to make what you want because it’s open source. The community embraces this and went on to create amazing things from it.

    Why does its versatility matter? For your business scaling.

    So, you can start small with that basic business card type site. Then, add interactive features when gaining customers or exploring profit avenues.

    WordPress offers a-la-carte features as your business grows. This makes development inexpensive while adaptive to present needs. You’re not overwhelmed by endless features that cause analysis paralysis, either.

    And if you don’t know where to scale it? Get in touch with a professional!

    #6: Community Support

    WordPress, being open-source, attracts a ton of developers and designs. Each brings unique offerings to the platform whether it’s in WP’s core or support. 

    Open source development offers these features for WordPress:

    • Improved security and user support
    • Expansive plug-in selection
    • Countless WP themes
    • Regular updates and bug fixes

    There is a vested interest in wanting WordPress to continue growing. As WP grows, you gain more access to incredible new features. Plus, you won’t spend money on its basic installation and upkeep.

    #7: It’s Cost-Effective

    It’s not uncommon that a website ends up costing thousands of dollars. Start adding extras and the budget balloons.

    WordPress sometimes carries hefty development costs but you’ve got options.

    Themes marketplaces offer WordPress themes for dirt cheap prices. A great WordPress theme may set you back just $30 to $50. Usually, premium themes include added plug-ins as freebies, further improving its value.

    You can shop WordPress themes on marketplaces like:

    • Themeforest
    • Themeisle
    • Athemes

    Using WP themes keep development costs to a minimum. You’ll add features in an a-la-carte method through plug-ins. So, you’re only spending money when it’s needed versus paying up-front.

    #8: Flexible Design and Customization

    You’ll find WordPress themes for every need:

    • Landing pages
    • Membership sites
    • Directories
    • Blogs
    • E-commerce
    • Job boards
    • Q&A platforms
    • Portfolios

    Someone has likely already created a site like the one you’re imagining. You’ll also find WP themes rich with full customization through front-end editors. 

    Front-end editors let you drag-and-drop site elements or paste in whole themes in a few clicks. The editors let you do a complete design without ever knowing how to code or learn design best practices.

    #9: Multi-User support

    You can create different accounts for website management, including:

    • Admin
    • Publisher
    • Editor
    • User

    The account support lets you dictate who does what on the site. Limiting user roles can improve site security, too, by restricting access to the site code. Or, let several people work on the site without overlapping and negating changes.

    #10: Simple and Effective Security

    More than 50,000 websites get hacked every day. 

    The common causes of site hacking include:

    • Failing to keep web tech up-to-date
    • Insecure site hosting or user roles
    • Unprotected hardware configurations

    WordPress offers a host of security features baked into the platform. Most hosts automatically update WordPress as it rolls out new security updates. You’ll also have access to plug-ins expanding its security features.

    Compare WP security to a traditional site that’s likely been untouched for ages!

    Not Using WordPress? It’s Time to Change

    The Web is dynamic and you’ll do no service to your business failing to adapt. You just learned the benefits of WordPress, don’t hold your site back. Talk with your developer about migrating to WP or explore theme options.

    To start any advertising or marketing without a website is silly. You’re not maximizing your lead generation potential without one. You’re also missing valuable moments to build your brand and connect with people.

    WordPress will get you online — and fast.

    We’d love to show you what’s possible when using this versatile platform. Check out our portfolio to get a taste of what we can do with your idea. Then, get in touch and explore our web design services for an amazing online presence.

    Need help? Chat now to get a web design plan.

    About The Author:

    Chris Kirksey

    Chris Kirksey

    Chris Kirksey is the CEO of Direction, a digital marketing agency reflecting the culmination of a 15+ year obsession with digital marketing. It all started with an eBay business at 9 years old, then transitioning from domain investing and website building. After a 6-year US Army career leading intelligence collection teams both in the US and overseas, Chris now brings a sophisticated approach from cryptologic language and adversary data intelligence to digital marketing intelligence. His precision and planning of military campaigns, now reflected in digital marketing campaigns, have proven successful for clients in industries ranging from law firms to technology startups.