
10 Critical Changes
You Need Your SEO Team to Implement in 2025
Is your SEO agency falling short of expectations?
The organic search landscape is shifting, and with Google’s latest updates and increasing competition in healthcare marketing, your SEO strategy needs to evolve. Our comprehensive guide reveals the 10 critical changes your SEO agency must implement to keep your medical practice visible, competitive, and thriving in 2025.

What you'll learn:
- How to adapt to Google’s newest algorithm updates that prioritize user experience and authority.
- Strategies to dominate local SEO and capture high-intent patient searches.
- Generative AI search optimization techniques to stay ahead of the curve.
- The secret to building trust online with EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness).
- Actionable solutions you can implement today to improve rankings and increase new patient bookings.
Who Should Read This?
This resource is designed for healthcare executives, clinic owners, and marketing managers who want to:
Understand the latest SEO challenges specific to healthcare
And learn how to implement effective solutions to overcome those challenges.
Ensure your SEO agency is keeping up with industry best practices
QC your current SEO strategy to confirm it is optimized for the new era of search.
Take control of your digital presence to drive new patient growth
Discover tactics that are designed to drive new patient acquisition in 2025.

Created by:
Chris Kirksey, CEO Direction.com
Chris Kirksey is the innovative CEO and founder of Direction.com, a leading healthcare SEO and digital marketing agency recognized for its cutting-edge solutions, including the proprietary programmatic SEO platform, Mosaic. With over a decade of experience in digital marketing, Chris has become a pioneer in leveraging data-driven strategies to help businesses achieve scalable growth and dominate search engine results.
Under his leadership, Direction.com has empowered healthcare providers to increase online visibility, attract qualified patients, and achieve measurable ROI. Chris’s passion lies in simplifying complex SEO challenges, delivering impactful results, and pushing the boundaries of what’s possible in the digital marketing landscape.

Elevate Holistics
The team at Direction.com is always a pleasure to work with. I’ve launched multiple SEO campaigns with them over the years for various healthcare practices I own and they deliver every single time.

Naturopathic Practice
The team at Direction took me from zero to ranking in the top for dozens of terms within a few months. More people are finding my services and scheduling appointments with me.

Village Green ApothecaryÂ
Direction really gets the job done. In the world of SEO, there are lots hoaxes. Direction Inc are the good guys that gets results. I highly recommend them.