How to add Logos & Images to your Google Business Profile
Remember, When adding photos to your Google Business Profile, it’s important to consider the following guidelines for photo sizes and quality: Tips for Exterior Photos: Regularly updating your photos can help potential customers get a better sense of your business location and appearance, which can be influential in their decision-making process.
How to Add GPB Products & Services for Real Estate
Welcome to the comprehensive guide for real estate agents on how to effectively add products and services to your Google Business Profile (GBP). This process is designed to ensure that your real estate offerings are showcased optimally on your GBP, enhancing your online presence and attracting potential clients. We’ll cover each step in detail, from […]
5-Step Process for Optimizing Real Estate Agent GBP Attributes
Step 1: Define Your Services and Specializations Step 2: Research and Select Relevant Attributes Step 3: Update Operational and Safety Information Step 4: Incorporate Client Feedback and Amenities Step 5: Regular Review and Adjustment This condensed process ensures a focused approach to effectively manage and enhance your Google Business Profile, making it more appealing and […]
Maximizing Google Business Profile with Video for Real Estate Agents
Embarking on the journey of enhancing your Google Business Profile with engaging video content? This guide is tailored for real estate agents looking to leverage the power of video on their GBP. Whether it’s showcasing properties through virtual tours, sharing client testimonials, or providing insightful market updates, video is a dynamic tool to connect with […]
Google Business Profile Description for Real Estate Brokers & Agents
5-Step Process for Creating GBP Descriptions Step 1: Define Your Business Focus Step 2: Identify Your Unique Selling Propositions (USPs) Step 3: Highlight Key Services and Skills Step 4: Incorporate Relevant Keywords Step 5: End with a Call to Action Additional Tips: By following this process, real estate agents can create effective GBP descriptions that […]
Google Business Profile Competition Audit For Real Estate Brokers & Agents
In today’s competitive real estate market, understanding your standing among peers is crucial. This guide outlines a detailed process for conducting a Google Business Profile (GBP) competition audit. Aimed at real estate agents, it provides a strategic framework to identify your competitors, analyze their GBP listings, and evaluate their customer engagement strategies. By following these […]
Creating Effective Google Business Posts for Real Estate Brokers and Agents
Google Business Profile Content Posting Guide for Real Estate Agents This guide provides a structured approach for real estate Brokers & agents to effectively utilize their Google Business Profile for content posting. It covers various key areas such as property listings, open houses, market updates, and more, offering practical tips on creating engaging and informative […]
Google Business Profile Categories For Real Estate Agents & Brokers
Real estate business categories encompass the various types of services and specializations within the industry. Each category addresses different needs and aspects of real estate transactions, whether residential, commercial, or industrial. Here’s an overview of the primary real estate business categories: For Real Estate Agents: Businesses and Services > Real Estate > Real estate agency […]
Getting Your Google Real Estate Business Profile Verified
To get verified on Google using a video recording, real estate agents can follow this process: Step 1: Prepare for Your Video Understand Requirements:Ensure your video is unedited, continuous, and captures the necessary details of your business Plan Your Content: Decide what elements of your business you will showcase, such as the physical location, equipment, […]
What’s The SEO Impact of a Domain Name Change?
How important is local listing directory accuracy?
Short Answer: It’s crucial for local SEO to ensure that all of your business data is consistent everywhere your business is listed online. But the benefits go beyond just ranking locally. It also helps avoid confusion when your information is consistent. When potential and even current customers are looking up information about your business and there […]
Why is Content Important to SEO?
Content is the foundation of an SEO campaign. To rank in search engines, you need to publish content that is catered to your audience on a consistent basis. Without content, search engines won’t understand your site and rank it accordingly. Search engines want to show people what they are looking for when they type in […]
What is Review Schema?
Review schema is a type of structured data markup that helps search engines understand and display customer reviews and ratings for products or services on your website. By adding review schema to your site, you can enhance the appearance of your search engine results with rich snippets, which include star ratings, reviewer details, and other […]
What is Alt Text?
Alt Text: Definition, Purpose, and Significance in SEO Alt text, short for “alternative text,” is an HTML attribute used to describe the content and function of an image on a web page. It serves as a textual alternative to the image, which can be read by screen readers for visually impaired users or displayed when […]
What is a Backlink?
A backlink is a link on one website that points to another website. When you click on the link, it takes you to the other site. For example, if Site A links to Site B and both sites have great, unique and relevant content, then Site B may rank higher in Google’s index than Sites […]
What is Anchor Text?
Quick answer: Anchor text is any hyperlinked text that is clickable and takes you to another website. For SEO best practices, text must be relevant to the linked page. A great example would be quoting a source of information. Anchor Text: Definition and Purpose Anchor text is the clickable text within a hyperlink that directs users […]
What is Domain Authority?
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in organic search results. Domain Authority is formed by a conglomerate of factors including the amount of links and quality of linking domains. Domain Authority scores ranges from 1 to 100, with higher scores […]
What is E-A-T?
E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” It’s an SEO term that has been used in Google by search engine optimization experts since 2007. Essentially, the EAT metric measures how well your website ranks in search engine results pages (SERPs) based on what you’re looking for. E-A-T dictates how search engine algorithms understand the content […]
What is Interlinking?
In short, interlinking is when you hyperlink a word or phrase to another page on your website to provide the reader with further information surrounding a topic. For SEO best-practices, follow the 9 tips below: (note: see how “SEO” links to another page? That’s an example of an interlink) Tip #1: Add internal links when deemed useful for […]
Why Do My Rankings Change?
Rankings can change for a large variety of reasons, such as: Keep reading below to learn more about the intricacies around why rankings are constantly changing. Overview of Search Engine Ranking Factors Search engine rankings are determined by numerous factors that help search engines like Google, Bing, and Yahoo decide which websites are most relevant […]
What is a CMS?
CMS stands for “content management system”, a computer/web platform for the creation and editing web content, such as WordPress, Shopify, Squarespace, etc. 1. What a CMS is A Content Management System (CMS) is a software application or set of related programs that enable users to create, edit, manage, and publish digital content on websites or […]
Correcting address formats
The address should always be provided in this format: Address Line 1 = Street name and numberAddress Line 2 = Additional address details When a location is added, our system goes through what we call a normalization process. Address Normalization is the process of verifying a location’s address by considering Address Line 1/Zip Code/City and automatically retrieving its […]
What is a Directory?
Business directories store specific business data which is then made available to the public. Some directories are aimed at specific audiences, like navigation systems. Listing your business on multiple directories will increase the chance that someone looking for your type of business will find you. When you work with us, you can choose to list […]
How do I manage ‘duplicates’ in Google Business Profile?
Understand the different types of duplicates in GBP and how to manage them Below are the different scenarios for duplicate locations and the actions you can take to fix them 1. Both locations are verified and published in Google Maps Google Maps did not recognize that some of the information for these locations was the […]
How can I verify my Google Business Profile (GBP) locations or my account?
Locations in GBP must be verified in order to be managed by their owners Google offers a range of verification options (see all options here ), but in your Google Account you will only see the verification options that are available for your business. The options available for your business are defined by Google. There are two types […]
How can I create a Google Business Profile (GBP)?
The first step to be able to sign up for Google Search and Google Maps. A GMB account is required in order to create and manage business listings on Google Maps. Google Business Profile (GBP) is to have a Google Account. If you don’t have one yet, please create one here . Once you have a Google Account, […]
What is Reputation Management?
Reputation management is the act of supervising the way customers and users perceive your business. Naturally, the stronger your perceived reputation, the more likely you are to be considered a trustworthy brand. The most common way this is done is by monitoring your online reviews, responding to both positive and negative feedback, and providing timely […]
