Knowledge Base

Having active social media accounts across all popular platforms is critical in 2018. Facebook, Instagram, Twitter, LinkedIn, and others offer business owners a powerful edge when leveraged properly.... View More →

It’s 2018, and digital marketing is always changing. Do you know the strategies that win in search engines and on social media in 2018? See how to grow your business by adopting these 6 of our favorite... View More →

The recent privacy breach has overshadowed Facebook's algorithm change earlier this year. Here’s what brands need to know if they plan on sticking it out.... View More →

Earlier this year, Google began to officially roll out its mobile-first index. For businesses, this means that having a mobile responsive web site is no longer a competitive advantage – it’s become a ... View More →

So, you know you need a website. You’ve researched and found that every company claims to be the best in web design and web development. You go with your gut feeling on which company you feel will de... View More →

At Direction, Inc, our motto is helping clients not just to market their services, but to dominate their market. We’ve tailored our suite of solutions to guide small and mid-size companies to success... View More →

A lot of people dream about starting their own small business, blog, or e-commerce website so that they can become their own boss. Unfortunately, many of those people don’t have a proper plan in plac... View More →

If you’re a business active on social media and you aren’t seeing conversions from it, that needs to be fixed. Today. And here’s how. While social media is fun on a personal level, it’s also a usef... View More →

social media platforms are growing faster than ever. But which ones are worth your time? Social media is a cornerstone of modern marketing. “Even though social platforms have a significant impact on ... View More →

When putting together a website for a small business, people often difficult find it difficult to justify hiring a web designer. Since budgets for start-ups are generally on the lower end, most owners... View More →

Social media marketing (sometimes abbreviated as SMM) refers to the utilizing of social media platforms to drive a community to action and increases traffic to a business. Anyone can blast information... View More →

Businesses, by their very definition, exist to provide a product or service. If you can’t reflect this online, your business is at risk, and your competition is grinning.... View More →

Not everybody’s strategy is effective, though. Somewhere in all the buzz, you’ve likely heard – and believed – a few untrue things about different content strategies. ... View More →

As the 2 & ½ week point rapidly approaches, it becomes increasingly astounding to me that I have only been interning with Direction Inc. for such a brief amount of time. The sheer quantity...... View More →

The Native Americans knew that you need more than stats and facts to win people over. Marketing is no exception, and it’s for this reason that the most effective campaigns employ storytelling to win... View More →

Creative Marketing: Red Bull Through the Lens of Instagram. Red Bull is hands-down one of the most inspiring companies in terms of content marketing. Let’s dive into why that is, starting with their... View More →

Is Your Website Headed in the Right Direction for 2018? 3 Reasons It’s Not When was the last time you took a thorough look at your website? Maybe it perfectly suited your goals at one point in time... View More →

It’s a question that’s asked frequently but seldom is there a simple answer. The popular response seems to be going line by line through your goals, budget, and needs. But, there’s a different... View More →