Having active social media accounts across all popular platforms is critical in 2018. Facebook, Instagram, Twitter, LinkedIn, and others offer business owners a powerful edge when leveraged properly.
You can distribute content and special offers, communicate with your customers, drive traffic to your website, and even run targeted advertisements for your best demographics.
But Who Has the Time?
The kicker is, what business owner has enough time to manage all those profiles? How do you post on multiple platforms several times per week while ensuring they stay on-message? Throw managing ad campaigns into the mix, and there’s just no way. That’s where we come in.
We offer fully-managed social media campaigns that will help your website rank in Google while giving your customers a way to interact directly with your brand. With our team of copywriters, advertising specialists, and social media managers, we can ensure that every single post is tailor-made to provide value to your specific audience.
Is Social Media That Important?
Yes! Think of it this way:
Companies spend millions of dollars every year on social media advertising. With over 70% of people in the US having a profile on at least one platform, it’s not very surprising.
The more followers you gain just by actively participating on the platform is free traffic and free brand awareness. Something the biggest names are willing to pay a premium for.
By distributing relevant information and high-quality content, you also help establish your company as a thought-leader in your industry. A company that is knowledgeable, invested in their own success, and always on top of the latest developments.
Social Media as a Ranking Factor
If your goal is to rank your website higher in Google Search Results (and it should be), social media activity is a critical piece of the puzzle. Google ultimately wants to show its users websites that are relevant to their search query. Active social media accounts are just one of the ways you can show Google that you are a relevant, active business who can meet the needs of the searcher.
Businesses with social media accounts that are inactive or rarely updated give the opposite signal to Google. Just by making a few high-quality posts a week, you can show Google that you can be trusted to meet the needs of their users.
Not to mention, your search profiles themselves can rank in Google. If that’s the case, you don’t want a potential customer to see a profile that hasn’t made a post this calendar year.
Over time, the elements of social media that will help you in Google search become more powerful. The more content you create and distribute, the more likely you are to get authoritative links to that content.
Consumers value active tweets and posts from local businesses as traditional forms of advertising from large corporations are becoming impersonal, and thus obsolete. Personalized social communication gives consumers a more “humanized” perspective on your business. People enjoy doing business with other people, not large “robotic” corporations where you have to call a 1-800 number in hopes of getting a real human on the phone.
Save Time and Money with Professional Social Media Management
Our social media management services allow business owners of all sizes take advantage of social media with a minimal time commitment. With a team of social media experts, writers, and marketers overseeing your accounts and actively growing your following, you’ll get all the benefits without any of the drawbacks.
Give us a call today and ask us how we can make your social profiles powerful tools for your businesses growth.
President, Direction Inc.
President, Direction Inc.