SEO Internship
10 Week SEO Internship Program
Join Direction’s internship program and gain hands-on experience in healthcare SEO, AI, and content strategy. Work alongside industry experts, master a suite of digital marketing tools, and help reshape how healthcare brands grow online. If you’re a marketing-minded student ready to build real-world skills that stand out, this is where you start.
Direction SEO Summer Internship Plan
Duration (flexible): June 5th - August 18th, 2025 (10 weeks)
Location: Hybrid (Mostly remote, with the opportunity to work in our Austin office when preferred)
Pay: Minimum wage (Texas)
Equipment: You must have your own laptop (Apple only)
Program Structure
This 10-week summer internship is designed to provide a comprehensive introduction to SEO, content creation, and AI implementation for healthcare marketing. The program progresses from fundamental concepts to advanced techniques, culminating in independent project work.
Weekly Structure
- Monday morning: Weekly planning meeting with mentor
- Tuesday: Content and copywriting training sessions
- Wednesday: SEO and technical training
- Thursday: Project work with feedback sessions
- Friday morning: Project work continuation
- Friday afternoon: Weekly review and feedback session
Program Progression
- Week 1: Orientation & SEO Fundamentals
- Weeks 2-3: Core SEO & Content Foundations
- Weeks 4-5: Advanced Content & AI Implementation
- Weeks 6-7: Guided Project Work
- Week 8: Advanced Project Work & Competitive Analysis
- Week 9: Independent Project Work
- Week 10: Final Project & Wrap-up
Learning Objectives
SEO Fundamentals
- Understand search engine algorithms and ranking factors
- Recognize the relationship between traditional search and LLMs/AI search
- Apply technical SEO principles to healthcare websites
- Implement effective on-page and off-page optimization strategies
Content Creation Excellence
- Master healthcare-specific copywriting techniques
- Apply rhetorical devices strategically in medical content
- Build compelling storytelling frameworks for patient journeys
- Construct effective eloquence formulas for persuasive healthcare messaging
- Develop distinct voice and tone variations for different healthcare brands
AI and Prompt Engineering
- Understand the principles of AI content generation
- Build effective prompts for healthcare content creation
- Incorporate rhetorical devices and eloquence formulas into AI instructions
- Develop quality control processes for AI-generated content
- Create randomization strategies for content variation
Competitive Intelligence
- Analyze competitor content and SEO strategies
- Identify content gaps and keyword opportunities
- Reverse engineer successful healthcare marketing approaches
- Develop differentiation strategies based on competitive insights
Healthcare Marketing Expertise
- Map content to patient journey stages
- Address healthcare compliance requirements in marketing
- Create empathetic, medically accurate content
- Develop persuasive calls-to-action for medical services
Project Management Skills
- Follow workflows for client SEO campaigns
- Manage content creation timelines
- Document processes and results
- Present strategies and outcomes effectively
Analysis and Optimization
- Evaluate content performance with analytics tools
- Make data-driven content adjustments
- Track keyword ranking progress
- Measure conversion performance
Evaluation Criteria
Performance will be evaluated across these key areas:
Technical Understanding
- Demonstrates comprehension of SEO principles
- Correctly applies technical SEO concepts to projects
- Effectively uses SEO tools and analytics platforms
- Understands healthcare-specific technical requirements
Content Creation Quality
- Produces clear, compelling healthcare content
- Successfully implements rhetorical devices
- Creates effective storytelling frameworks
- Develops distinct voice and tone for different brands
- Maintains medical accuracy while engaging readers
AI Implementation
- Creates effective prompts that produce quality content
- Successfully incorporates rhetorical devices in AI instructions
- Builds functional eloquence formulas for prompt variation
- Implements quality control processes for AI outputs
- Demonstrates creativity in prompt engineering
Strategic Thinking
- Identifies valuable keyword opportunities
- Recognizes content gaps in competitive analysis
- Develops effective differentiation strategies
- Maps content appropriately to patient journey stages
Project Execution
- Meets deadlines consistently
- Follows established workflows and processes
- Documents work thoroughly
- Demonstrates independence on assigned tasks
- Shows initiative in problem-solving
Communication Skills
- Presents ideas clearly in meetings
- Creates professional client-ready content
- Provides constructive feedback on projects
- Asks thoughtful questions
- Documents processes clearly for team use
Growth and Learning
- Applies feedback to improve performance
- Shows progression in skill development throughout internship
- Takes initiative to learn beyond assigned materials
- Contributes innovative ideas to team discussions
- Demonstrates curiosity and enthusiasm for the field
Resources
The intern will have access to the following resources:
Tools & Technology
- Access to Direction's proprietary rhetorical devices database
- Storytelling frameworks repository
- Eloquence formulas database
- SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.)
- Analytics platforms (Google Analytics, Search Console)
- AI tools for content creation
- Direction's Mosaic SEO technology platform
Educational Materials
- Content style guides for healthcare writing
- Healthcare SEO best practices documentation
- Healthcare industry research materials
- Medical compliance guidelines for marketing
- Internal training modules and documentation
Support Structure
- Dedicated mentor throughout the internship
- Weekly check-ins with department head
- Bi-weekly meetings with CEO
- Access to team expertise across departments
- Final evaluation meeting with leadership team
