The Importance of Great Websites for Non-Profit Organizations

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the importance of websites for non-profit organizations
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Nonprofit websites are becoming more and more important to organizations around the globe. Is your nonprofit website helping bring success to yours?

Wondering how your non-profit organization can further benefit from building and optimizing a great website?

Many nonprofits underestimate the power of their website and believe that an online presence is only beneficial for traditional companies and businesses. However, nothing could be further than the truth.

Having a great website for your nonprofit can amplify your efforts and will help you accomplish your mission and goals more easily.

Unfortunately, you may not understand exactly how an exceptional website can help if you’re currently neglecting your online presence.

Luckily, we’re here to help you out. Below we’ll tell you about the importance of great websites for non-profit organizations.

with a great website, non-profit organizations can tell their stories

1. Tell Your Story

One of the best benefits of having a great nonprofit website is that it can help you clearly and effectively communicate important information about your organization.

A website gives you a location to tell your nonprofit’s unique story. When properly optimized, anybody, anywhere in the world who shares your passions can check it out to find out what your organization is all about and help you further your goals. You’ll be able to add your mission statement and vision to the website and can blog about your current projects, stories of how you help and future goals. It’s also a good place to describe how people can get involved, and most importantly, make a donation.

Having all of this information in one central place can be incredibly beneficial to your organizations’ growth. While many people will find your website on their own as long as you’ve implemented the right SEO strategy, directing people that you speak with in-person to your website for certain types of information can be helpful as well. (pro tip: direct website visits are a brand signal to Google and can help your rankings.)

non-profit organizations can expand their reach with better websites

2. Expand Your Reach

Having a great website can also help you increase the visibility of your organization and expand its reach.

Poorly made websites, on the other hand, fail to catch the attention of search engines. If you haven’t optimized your site or made use of SEO techniques, then you may be missing out on a lot of potential visitors.

Even if you happen to catch the attention of website visitors, it, unfortunately, may only be temporary as the general public has pretty high expectations of websites these days.

Creating nonprofit websites that look great, are easy to navigate, include valuable information, and target the right topics can bring new search engine traffic to your site. Adding a blog to your website can be helpful as well, helping you to get new visitors from search engines and helping your business connect better with its audience.

not-for-profit organizations can drive new interest with a new website

3. Drive New Interest

Having a professional, bold website also helps anyone who is interested in your cause to get in touch with your organization quickly and directly. (pro tip: people love chat features on websites as long as a real human is there to answer.)

Adding an easy-to-use contact page to your site and providing other contact information can make it easier for people to reach out and get more information if they need to. They’ll be able to get in touch to read your blog posts and news to find out more about what your organization does, how they can help, and to get their questions answered.

If you don’t have a great website and aren’t keeping it up-to-date with new information, it will be more difficult for people to find out about your nonprofit and to get involved. That is, if you even manage to be found in search results at all.

The Importance of Great Websites for Non-Profit Organizations 8

4. A Poorly-Designed Site Gives the Wrong Impression

One reason that you need to have a professionally designed and developed website, created by professionals who understand user experience is that people may get the wrong impression about your organization if your website isn’t attractive or easy to use. These days, businesses and organizations of all kinds are expected to have a strong web presence. This includes having a professional-looking website.

Prospective donors and those who are interested in your nonprofit may not think as highly of your organization if your website looks like it hasn’t been touched in years. see it. A poorly designed website may undercut your real-world accomplishments and may reflect badly on your entire organization.

The Importance of Great Websites for Non-Profit Organizations 9

5. Attractive Nonprofit Websites Help Convert More Donors

If done right, great nonprofit websites are tools you can use to engage visitors and convert them into donors. A great website won’t just serve as a place for people to learn about your business. It can help ensure that your accomplishments and the most important features of your organization are highlighted in a strategic way that convinces more people to get involved.

Designing your donation pages correctly can help convince donors who are on the fence or who are first learning about your organization to become more interested in your nonprofit. A great website along with optimized donation pages can help make the decision to donate a much easier one.

The Importance of Great Websites for Non-Profit Organizations 10

6. Your Audience Will Be Able to Find You On the Go

It’s also important to have a website that has been optimized for mobile devices. These days, making your site mobile-friendly is essential since more and more people are using the web on their mobile phones, tablets, and other small devices.

Unfortunately, outdated nonprofit websites usually don’t look great on small screens. If you currently have a website that you haven’t updated or worked on in years it may not be doing as much for your organization as it could be.

If you want as many people to find out about your organization as possible, you need to improve your website with mobile users in mind. Be sure that you’re using an updated, responsive, and mobile-friendly design for your site.

The Importance of Great Websites for Non-Profit Organizations 11

7. A Website Will Help Boost Your Real-World Efforts

Having a great website will also make it more likely that your real-world efforts will be more effective.

While sending people to your website can be helpful for giving them more information, the reverse is true as well. Many people will find your website online and will then be encouraged to go to an event or charity function as a result. You need to ensure your website is simple to edit so that you and your team are able to continually update people of what you’re doing to further your cause.

If you use your website effectively and advertise the special events and functions that your organization has, it can influence your offline efforts. You may find that keeping your website up-to-date and looking great will help you to have better events and an easier time when moving your non-profit organization forward.

Need some inspiration to what a great nonprofit website should look and feel like? We spent a good amount of time sifting through a whole lot of nonprofit organization websites and narrowed down our seven favorites. Check them out below!

Our 7 Favorite Nonprofit Websites

(in no specific order)

best example of nonprofit websites with C&I Reach

#1: C&I Reach

Top 3 things this website does right:

  • Professional Videography
  • Professional Photography
  • Detailed, Inspiring Stories
Thistle Farms is a great example of an attractive nonprofit website

#2: Thistle Farms

Top 3 things this website does right:

  • Great Branding
  • Powerful Messaging
  • Clean, Easy-to-Navigate Design
The Importance of Great Websites for Non-Profit Organizations 12

#3: Acumen

Top 3 things this website does right:

  • Design
  • Site Speed
  • Clear Messaging
The Importance of Great Websites for Non-Profit Organizations 13

#4: Blue Heart

Top 3 things this website does right:

  • Photography
  • Page Transitions
  • Powerful Messaging
an example of an impressive nonprofit organization website

#5: Greenpeace

Top 3 things this website does right:

  • User Engagement
  • Music
  • Experience
Warrior Rising Website Design

#6: Warrior Rising

Top 3 things this website does right:

  • Great Conversion Optimization
  • Clear Website Architecture (UI / UX)
  • Reviews on The Homepage Clearly Show How They Help Empower People
Blood:Water Nonprofit Organization Website Design Example

#7: Blood:Water

Top 3 things this website does right:

  • Clean Design
  • Easy to Donate
  • Transparency in Operations

The Importance of Great Websites for Non-Profit Organizations 14

Using Website Design to Increase the Effectiveness of Nonprofit Organizations

Believe it or not, nonprofit organizations can experience the growth they need to make an impact in the world through having a great website to serve as their calling card and donation portal online.

If you’re trying to improve the world around you, it starts where everyone else starts their journeys: online.

It’s time to improve your nonprofit and make it as successful as possible in achieving its cause. How? You need a modern and professional website that reflects the profound story behind your organization and a website that powerfully tells the heartwarming stories of those you’ve helped.

Need help with your website and digital marketing strategy? Contact us today to learn more about how we’d love to help you better the world we live in.

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