Chris Kirksey

The art of language shapes my entire journey. As a half-Cuban child, Spanish was my first language until I needed to learn English for school. My bilingual experience planted seeds that would grow throughout my life, though I wouldn’t recognize their significance until much later.

Without a clear direction in my youth, I found myself drawn to linguistics, writing, and literature; passions that would later become central to my professional life.

Everything changed when I joined the Army in 2011. My natural gift for languages flourished as I mastered Farsi with remarkable speed, making military history as the first non-native enlisted soldier selected to study Dari, another language I perfected with the highest possible scores.

These accomplishments led me to roles at the NSA and ultimately my dream job with the CIA, deploying overseas and using my language skills to bridge critical cultural gaps. A turning point came during my 2015 Iraq deployment when I encountered a school filled with children orphaned by conflict. Witnessing their physical and emotional suffering ignited in me a powerful desire to help.

I left my career behind in 2016 to launch Direction, now driven by a mission in supporting exceptional healthcare providers. This mission became even more meaningful when I became a husband and father of three.

After founding the company, I immersed myself in marketing, consuming everything on copywriting, persuasive language, rhetoric, strategy, and business.

The deeper I understood the linguistic patterns in and nuances of persuasive language, the more successful my clients became. My language expertise translated into world-class marketing systems that create powerful patient acquisition channels, helping the best healthcare organizations dominate online.

Direction now operates with a clear mission: building an organization where our team and customers thrive, with the vision of becoming the undisputed leader in healthcare SEO.

For healthcare and medical practices creating a real impact and looking to grow, I would love to help your practice thrive. Together, we can expand your reach, bring care to more patients, and contribute to a healthier world – one practice, one patient, one life at a time. Schedule a free strategy session today.