A modern music store, lesson facility and instrument retailer
Sloan School of Music
The top-rated music school and instrument retailer in all of Maryland, with multiple locations.
Results Sloan School of Music
Industry
Music
Locations
3x locations in Maryland
Budget
Budget relies upon market and competition. Results powered Direction.com app + Direction Pro SEO.
$$$
Time
Time to results relies upon market, competition, and budget. Results typical in 6 months+ with Direction.com app + Direction Pro SEO.
1 year+
Before0
After9,150
Rankings
Before0
After10,000
Web Traffic
Before $0
After$2M+
Sales & Subscriptions
Organic traffic
10,076 visitors/mo
+10k increase
Organic keywords
9,150 Organic Keyword Rankings
+9k increase
“Direction’s work has enabled the company to secure thousands of sales and leads through our site. They’ve also been able to integrate the logo in all of the branding materials. Thorough and patient, their ability to translate our ideas and vision enables them to establish a strong partnership.”
Anthony Sloan
President, Sloan School of Music
Our Local SEO campaign strategy revolved around building authority for high-intent local keywords by means of regular content publishing and aggressive backlink acquisition.
Our content production ranged from service area pages, instructor bios, and authoritative blog topics on equipment and instrumental guidance. In most instances, we included geographic mentions to further develop influence in our target locations.
This content strategy delivered great results, most notably page 1 rankings for branded keywords and high-intent local searches, such as “music store hagerstown md,” “guitar store hagerstown md,” and “music lessons md.”
Winning the
"near-me" search
- Search Term: Piano Lessons
- Radius: 4 Miles
- City: Frederick, MD
- Average Ranking: #1
- See The Full Report
To further establish Sloan School of Music as the choice resource for instruments and music lessons, we optimized their location listings in our local SEO software, Direction Local.
We used Direction Local to sync their Google My Business information with a network of local business directories, maps apps, reviews sites, and voice search tools most commonly used by consumers.
This dramatically increased the amount of accurate business information displayed across the web, which has resulted in 77.5k Google Search and Google Maps impressions for their Hagerstown location since signing up in February 2021, 6.8k total actions taken on their Google My Business profile in the form of calls, website visits, and requests for directions, and 64.8k appearances in direct, discovery, and branded searches.
Owning The Local Map Pack
The near-immediate success we generated for Sloan School of Music’s Hagerstown location had such massive ROI that they were able to open a second location in Urbana, MD within the same year of opening their first location. When they established their second location in March 2021, we immediately optimized a second location profile in Direction Local to facilitate brand awareness and engagement. Since 2021, they have generated 325k+ Google Maps impressions, appeared in 260k+ search queries, and generated 24k+ actions on their local business profiles.
- Search Term: Guitar Lessons
- Radius: 5 Miles
- City: Hagerstown, MD
- Average Ranking: #1
Are you tired of missing out on local customers?
Transform your online search presence with Direction Local and see your business reach new heights with rankings and revenue.
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