Making concealed carry permits more accessible nationwide
Concealed Coalition is a national brand that provides U.S. residents access to online and in-person concealed carry permit certification classes, training, gun laws, and more.
Rankings
Web Traffic
Monthly Sales
Organic traffic
+18,710 increase
Organic keywords
+20,220 increase
Our strategy for Concealed Coalition’s SEO campaign was focused heavily on content creation and link building (both internal and backlinks). After analyzing their primary competition, it was clear that we needed to build an informational hub that would educate users on state reciprocity, gun laws, and concealed carry rights. We also needed to publish ancillary content to continually engage and educate their audience while this massive 50 page content cluster was developed.
Every month, we produced a total a 5 state reciprocity pages and 4 high-value blogs.
The state reciprocity pages were the main focus of our content strategy. These massive pages are 3,000+ words in total and include guides on gun laws, reciprocity agreements between states, concealed carry acquisition processes, and more.
More importantly, the reciprocity maps that we created for each page are dynamic, so users can navigate to any state reciprocity page from any state reciprocity map. Not only did this enhance the user experience, but it also inter-linked all state reciprocity pages, creating a cluster of high-value content that search engines love.
Ahrefs Overview
Growth In Organic Traffic
Growth In Keyword Rankings
With our SEO strategy in place, Concealed Coalition is quickly excelling in organic search. Since January 2022, they’ve generated over 16k visits to their website and converted an estimated $50,000 in sales through organic visitors alone.
Moreover, every month, we’re seeing a massive increase in new keywords earned, many of which are ranking on page 1 of Google at the time of indexing.
Ahrefs Root Domain Overview
Concealed Coalition is a national brand that provides U.S. residents access to online and in-person concealed carry permit certification classes, training courses, gun laws guides, and more.
They enlisted our services in March 2021 to compete in a highly competitive space. Their goal for the campaign was to solidify brand presence and accumulate high volumes of organic search traffic for high-intent keyword phrases.
Their long term vision is to build an organic presence that will overtake their need to spend hundreds of thousands of dollars a year on ad space. While this is still in progress, the immediate results of their SEO campaign are profound, and most certainly setting them off on a path to achieve this goal.
To rapidly build local relevance in key states where Concealed Coalition converts most of their sales, we integrated their local profile data with our Local SEO tool, Direction Local.
Our software uses API syndication to submit business data to hundreds of online directories — a network used by 97% of U.S. consumers.
The impact this had on their Google Business Profile was profound, generating thousands of local impressions and hundreds of engagements every month.
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Average Increase
Rankings
Web Traffic
Sales
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