Healthcare Products Ecommerce SEO Case Study
How a Healthcare E-Commerce Brand Grew Monthly Sales 923% With SEO
Sports Technology Labs told us they’d call it a win if we hit $10,000 a month by month six. Two years later, the store cleared $495,790 in a single month.
- Published By: Chris Kirksey
- Last Updated: June 16, 2026
Services:
Full-Scale SEO Campaign On-page SEO, product-page content, blog posts, technical SEO, link building and digital PR.
Industry:
Healthcare Ecommerce
Market:
United States
Campaign Start:
August 2020-January 2025
Before: 127
After: 1,055
Page 1 Rankings
Before: 1,879
After: 26,980
Monthly Traffic
Before: $3,000
After: $600,000+
Monthly Sales
Online Sales Revenue
+923% increase
About Sports Technology Labs
Sports Technology Labs is a US-based e-commerce brand selling SARMs and peptides for research. They sell direct to customers across the country through their own store, so their growth rides on people finding them in search.
Client at a glance:
- Vertical: E-commerce, SARMs and peptides for research
- Market: Healthcare, direct-to-consumer online
- Success Metric: Increased sales volume
The Problem
A store doing $3,000/month with very little search traffic
When the campaign started in 2020, the store pulled about $3,000 a month in sales. Traffic ran near 1,000 visitors a month, and almost none of it came from search.
The owner set a modest bar for success. Hit $10,000 a month by month six and the work would be worth it. For a brand whose customers find products by searching, weak organic visibility was the ceiling on revenue.
What we were up against
Selling in a vertical where Google deindexes competitors
SARMs and peptides sit in a category Google watches closely. During the campaign, several competing sites got removed from search for content that crossed into health claims. One bad page can take a whole store out of the index.
So every article had to rank on genuine usefulness while staying clear of any claim that would trigger a penalty. The industry’s legal footing also shifts, which meant the site and its content needed constant review. The aggressive content shortcuts other niches get away with were off the table here.
Goals
After the audit, we aligned on four targets:
The starting point was $3,000 a month and roughly 1,000 visitors, so the first target was the owner’s own bar. Reach $10,000 a month in sales by month six.
Grow organic traffic and keyword rankings from near zero, then keep the site clean enough to stay indexed while rivals got removed. In this vertical that’s the line between a growing store and a dead one.
The search domination plan
The E-Commerce SEO Strategy We Built
Product Page SEO Across the Catalog
The product pages are where the money gets made, so we worked them as hard as the blog. We wrote unique titles, descriptions, and metadata for every product around what buyers type at the point of purchase. Thin or duplicate product copy gets buried in search.
We added product schema so listings can show price and availability right in the search result. That extra detail earns more clicks before anyone lands on the page. We also pointed internal links from related articles and categories at each product, passing ranking strength to the pages that close the sale.
Content Built Around Buyer Search Intent
We published dozens of researched articles built around what buyers and researchers type. Content earns the rankings that put products in front of ready customers, so each piece targeted a specific query with commercial or research intent. We wrote for people first, then checked every page against the category’s compliance lines.
Technical and On-Page SEO for the WooCommerce Store
We took control of what search engines crawl and index, so only the pages that should rank were eligible. Tight indexation keeps a store’s authority pointed at the pages that drive sales. We also locked down site security and ran ongoing content review, since one compliance slip in this category can pull the whole store from Google.
Digital PR and Link Building for the Store
Links tell Google which stores to trust, and in this category trust is everything. So we ran digital PR to earn coverage and links from publications relevant to the space. We chased relevance over volume, since a few links from the right sites move rankings more than a pile of weak ones.
Every link also passed authority through the internal structure, so the product and category pages benefited alongside the post that earned it. We kept the link profile clean, since a single toxic link can drag a store in this niche.
Ecommerce Store Changes We Made
- Published dozens of researched, compliance-checked articles aimed at buyer and research queries
- Built rankings for roughly thousands of keywords, with hundreds climbing into the top three
- Rebuilt every product page with unique copy, metadata, and product schema
- Cut crawl and index bloat so the site's authority pointed at pages that sell
- Hardened site security and locked down user data
- Set up ongoing content review to keep pace with legal changes in the category
- Earned editorial links through digital PR from sites relevant to the space
Business results
The E-Commerce SEO Results
By November 2022, the store had a sales month that would have looked impossible at the start.
Gross sales hit $495,790.41 for the month, up 923% from $48,452.83 the prior November. Net sales came in at $455,781.09. The owner’s original bar was $10,000 a month, and the store cleared it many times over. In the first half of May 2022 alone, the store logged $115,600 in online sales, almost $100,000 more than the same stretch a year before. It moved over 1,000 more products than the prior year in that window.
On the marketing side, organic traffic grew over 100X. Rankings climbed from zero to nearly 400 in the top three. The store beats its own revenue estimates now, and it holds the top of search in a category where competitors keep vanishing from the index.
Why This SEO Strategy Worked for the Store
The revenue came from two things working together. We built content for the exact queries buyers use, then defended it with technical discipline that kept the site indexed while rivals got removed.
Staying in Google’s index is the whole edge in this category. We earned the rankings the safe way and protected them, so the traffic kept turning into orders quarter after quarter.
Grow Your Online Store Revenue With SEO
Sports Technology Labs went from $3,000 a month to over $600k+ in sales per month with SEO. If you want to know what’s capping your store’s organic revenue, book a discovery call with our team. We’ll chat about if we can help or not.
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