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Legal SEO Case Study

How Silver Tax Group Went From 0 to 300 Organic Leads a Month

A national tax relief firm that puts a qualified tax attorney on every case. Here’s the SEO program that built their organic pipeline.

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Services:

SEO Campaign On-page SEO, service-page content, Blog posts, Technical SEO, digital PR and link building.

Industry:
Tax Law
Market:
Multi-location Tax Law Firm across the United States
Campaign Start:
January 2019 (ongoing)
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Before: 110
After: 2,525

Page 1 Rankings

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Before: 400
After: 32,578

Web Traffic

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Before: 4
After: 140

Monthly Leads

Organic traffic

35,000 visitors/mo

+34,500 increase

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Organic keywords

33,395

+33,000 increase

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About Silver Tax Group

Silver Tax Group is a national tax resolution firm that helps people and businesses settle hard tax problems. Unpaid taxes, tax liens, wage garnishments, IRS audits. Every case gets a real, qualified tax attorney assigned to it.

Their services cover tax negotiation, installment agreements, penalty abatement, and innocent spouse relief. Their tax attorneys and enrolled agents build a strategy around each client’s situation and work it through the IRS or the state.

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The challenge: a $1,120 cost per lead

When someone needs a tax attorney, more than a third of them start the search online. For a legal firm, that makes organic search one of the largest sources of new clients. Who writes off a third of their market before the first call? Nobody. Silver Tax Group included.

The catch was cost. Their PPC campaign ran $1,120 for every call or email it produced. The site loaded slowly, and their organic presence lagged behind the ad spend. We came in to fix the ROI, so that each new client didn’t have to cost a whopping $1,120.

The tax attorney SEO program we ran

With a full-on national SEO campaign, and Local SEO for every location of this client dominating local map results, Silver Tax Group has grown from 0 organic search leads monthly to averaging 300/month three years later.

Local SEO and Google Business Profile

Silver Tax Group runs mostly online, but tax clients still search "tax attorney near me." We set up and worked their Google Business Profile across all three locations so the firm showed up in the local map results for those searches.

Link building & digital PR

We run digital PR campaigns to earn links from sites that carry weight in finance and law, the kind of coverage that tells Google these pages deserve to rank. We've placed Silver Tax Group founder Chad Silver as a featured expert on outlets such as Nasdaq , GoBankingRates.com, and MoneyLion.com. Those features build the firm's authority and send ranking signals back to the site. We also push the content through video and social so it reaches more people and pulls in more links.

Content Creation

We loaded the site with high-authority tax content and kept it coming, close to daily for stretches. Articles on IRS process, audits, liens, and resolution options that answer the exact questions people type before they call a tax attorney. Years in, that library made Silver Tax Group a leading authority in tax law. AI tools now cite their pages as a source.

Technical SEO

We rebuilt the site to load fast and read clearly on every device. Clean structure, fixed crawl errors, and a layout that helps search engines index and rank the pages. The slow website that held them back became a fast one that earns rankings.

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The Results

We built Silver Tax Group an organic pipeline from nothing. They went from 0 organic leads a month to an average of 300 within three years, using a national SEO campaign plus Local SEO across every location.
That content keeps working two ways. It books new clients now, and it made the firm the source AI tools reach for when someone asks about tax resolution. The $1,120 PPC lead is no longer the only way through the door.

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Winning the "tax attorney near me" search

Take one example. In West Palm Beach, FL, we tracked the firm’s local ranking for “tax attorney” inside a 5-mile radius.

With all three locations live on Google Business Profile, rankings for “tax attorney near me” and “tax help near me” climbed from the bottom of page one to the top. The calls and site visits followed month over month.

Outrank your competition in legal searches

Want the same organic pipeline for your firm? We’ll show you where you’re losing tax clients to competitors and what it takes to win those searches. Book a discovery call or request a free audit, and we’ll map it out.

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