Direction.com is a digital marketing agency that helps healthcare practices increase qualified leads, lower acquisition costs, and scale patient acquisition with precision. We engineer marketing systems that connect real business data with measurable growth outcomes. We’re now expanding our offerings to include paid media management and looking for a Paid Media Specialist who can launch, manage, and scale PPC campaigns that deliver tangible ROI.
This is the first hire in our paid media division. You’ll take ownership of building, managing, and optimizing ad campaigns for Direction’s clients. You’ll work directly with leadership to define the PPC process, develop performance frameworks, and establish reporting systems.
We’re looking for someone who combines analytical precision with executional control; someone who can translate business goals into campaigns that convert.
You’ll architect paid media systems that scale with precision, turning ad spend into measurable profit. Your tools: data interpretation, conversion tracking, audience targeting, and a deep understanding of how paid search accelerates patient growth. Your output: campaigns that convert, clients that stay, and performance that compounds.
You’re stepping into a role that builds the foundation for Direction’s paid media division, responsible for driving 3x ROI benchmarks, consistent CPL reductions, and performance standards that redefine what healthcare advertising can achieve. Our clients depend on Direction to fill pipelines, drive qualified inquiries, and produce sustainable returns. You’ll be the strategist and operator ensuring every campaign delivers exactly that.
Your impact is direct and measurable. Every audience you refine, every test you run, every budget you allocate moves the needle on patient acquisition and business growth.
Our Core Values:
This is a fully remote position.
From a high-level perspective, this position is responsible for:
Planning, launching, and managing PPC campaigns across Google, Bing, Meta, and LinkedIn.
Translating business objectives into clear, data-driven ad strategies.
Tracking and improving conversion performance through analytics and A/B testing.
Ensuring ad spend efficiency and profitable ROI across client accounts.
Developing reporting systems that provide clear, actionable insights.
Collaborating with SEO, content, and analytics teams to align campaigns with overall growth goals.
Protecting and improving account margins through smart bidding and optimization decisions.
Maintaining clarity and accountability across campaign delivery.
Role Requirements:
3+ years of hands-on PPC experience (Google Ads, Bing, Meta, or LinkedIn).
Proven record of driving measurable ROI and reducing cost per acquisition.
Expertise in keyword strategy, conversion tracking, and analytics platforms.
Strong communication and reporting skills.
Ability to manage multiple campaigns and budgets simultaneously.
High attention to detail and comfort operating in a performance-driven environment.
Experience with the medical/healthcare industry is a plus.
Familiarity with SEO alignment and data integration is preferred.
Here’s What Makes You a Great Fit:
You think in data and frameworks. You measure everything constantly. Every click, keyword, and conversion has meaning, and you use that intelligence to drive performance. You design systems that turn ad spend into profit, not noise.
You see patterns in performance others miss. A misaligned keyword, an underperforming ad group, a broken funnel, whatever it is, you catch them before they cost a client a single dollar. You don’t wait for someone to ask what’s wrong; you’ve already fixed it.
You document, test, and refine. Where others rely on instinct, you rely on evidence. You build repeatable playbooks that can scale across campaigns, clients, and industries, setting new standards for precision in PPC execution.
You operate with urgency and control. You move fast, but never at the expense of accuracy. Every campaign you launch is clean, tracked, and conversion-ready.
You learn tools faster than most people read the manual. Whether it’s a new Google Ads feature, an analytics dashboard, or a bid automation platform, you’re already inside it, mastering it, and finding the competitive edge before anyone else.
You take ownership of outcomes. ROI is a direct reflection of your strategy. When a client wins, you know exactly why. When they don’t, you adjust, optimize, and get them back on track.
You run ads to engineer significant growth for each and every campaign.
Why Join Direction?
• Lead a team of elite performers who are redefining what healthcare digital marketing can achieve
• Architect the systems and playbooks that protect retention, grow accounts, and scale delivery profitably
• Drive impact where it matters most: helping healthcare providers connect with patients who need them
• Join a company that lives its values of Elite Performance, Innovation, and Value Creation every single day
More Benefits:
Flexible Paid Time Off (PTO)*
Work remote
Medical benefits*
401k matching*
Competitive salary with performance incentives
Direct impact on client success, retention, and company growth
Opportunity to shape how Direction becomes the undisputed leader in healthcare marketing
*Begins after our standard 3-month introductory period
Full-time only.
On a day-to-day basis, expect to be utilizing:
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