Careers

Direction Inc. is a company built on the character of its team.  Join us.

We are a team of highly driven, highly motivated individuals. We don’t check out at 5pm. Not a single minute is boring. We take care of ourselves, our families, each other, our clients and our community. Together, we win in everything we do. This job is not for the timid or the selfish. You will be pushed to your limits and you will continually grow. If this sounds like where you’d fit it, join us.

SEO Content Specialist

Are you a highly motivated content marketing specialist who wants to take their creativity to the next level?

Description:

Direction Inc. is a world-class web design & digital marketing agency that is highly motivated to bring new people onto our team and expand the business.

Qualifications:

As an SEO Content Marketing Specialist, an ideal candidate would not only have the requisite proficiency in various forms of writing to work for a digital marketing company, but more importantly have a collaborative mindset with the initiative to engage and manage multiple projects concurrently. You must be a team player, and willing to speak with clients regarding content needs & strategies.

Please only apply if you have at least 1-year experience with at least six of the following:

  • Writing / Managing content for any existing websites or publications
  • Copywriting
  • Blogging
  • WordPress
  • Conceptual or Creative Writing
  • G-Suite (Google Docs)
  • Search Engine Optimization
  • Digital PR / Email Outreach

Familiarities with the following tools are a plus:

  • Slack
  • Zapier
  • AHREFS
  • MailChimp
  • Elementor
  • SEMRush
  • Grammarly
  • Google Analytics

Requirements:

This is for an in-house salaried position 9:00 am – 5:00 pm Monday – Friday.

We will not accept applications for remote work.

Please send us a bit about yourself; including your social media profile(s), and links to writing examples, or your resume will not be looked at.

Primary Responsibilities:

Possessing & maintaining a strong knowledge of Direction.com’s functions, benefits, and services.

Working with the team to strategize, develop & execute organic web strategies

Use data & analytics to create unique content in a wide range of B2B & B2C industries

Write compelling marketing copy, from blog posts to service & product pages, creative ad headlines for digital advertising campaigns & more

Implement A/B testing with ad headlines, and continually test new creative messaging, landing pages, content marketing campaigns & more

Create intriguing copy that people actually want to read – such as storytelling for brands, educational content, humor (see defineawesome.com) and more

Why work for Direction.com?

As a tight-knit team, we operate in a fast-moving and constantly-communicating environment.

We are a Premier Google Partner who has unmatched client reviews, with 5-stars on every review platform, to include: Google, Yelp, Clutch.co, Upcity.com and more.

Along with the outstanding reviews, we have very close relationships with our clients – with an average client retention time of two years.

Along with having an awesome relationship with all of our clients, we have case studies in both search engine optimization and Google Ads that have broken records in a variety of industries, both nationally and worldwide. We have clients who outperform some of the world’s largest companies in Google search results.

Our benefits include:

  • Paid Time Off for Federal Holidays
  • Two weeks paid vacation time yearly
  • Optional Verizon Cell Phone Services
  • Technology and equipment to perform all job responsibilities
  • Quarterly performance reviews for pay raises & growth opportunities
  • Access to a large suite of digital marketing industry tools & resources

Client Success Manager

At Direction Inc., we are a Digital Marketing Agency that focuses on creating strong relationships with everyone of our clients.

We are looking for a Client Success Manager to join our team.

By trade, we provide three core services designed to boost revenue.

  • Web Design
  • SEO
  • Digital Advertising

As we are results driven, we provide thorough reports and client-facing dashboards that allow the client to have all the information she/he would need readily accessible.

But building a relationship is more than just delivering automated reports.

The ideal fit will be a strong team player who demonstrates the following capacities and will be able to speak on their skills in the following areas:

1) Relationship Management: able to represent Direction’s core values through the way we engage our clients.

2) Organization: able to manage multiple clients and ensure that each one receives equal attention.

3) Attention to Detail: able to be a front-line set of eyes on all work done and ensure that we are always putting our best foot forward.
Requirements:

Adept knowledge of the following platforms:

  • SEMRush
  • Google Analytics
  • WordPress
  • Slack
  • Zapier
  • Elementor
  • Grammarly

This is for an in-house salaried position 9:00 am – 6:00 pm, Monday – Thursday and 9:00 – 1 pm, Friday.

We will not accept applications for remote work.

Please send us a bit about yourself; including your social media profile(s), andlinks to writing examples, or your resume will not be looked at.

Why work for Direction.com?

As a tight-knit team, we operate in a fast-moving and constantly-communicating environment.

We are a Premier Google Partner who has unmatched client reviews, with 5-stars on every review platform, to include: Google, Yelp, Clutch.co, Upcity.com and more.

Along with the outstanding reviews, we have very close relationships with our clients – with an average client retention time of two years.

Along with having an awesome relationship with all of our clients, we have case studies in both search engine optimization and Google Ads that have broken records in a variety of industries, both nationally and worldwide. We have clients who outperform some of the world’s largest companies in Google search results.

Our benefits include:

  • Paid Time Off for Federal Holidays
  • Two weeks paid vacation time yearly
  • Optional Verizon Cell Phone Services
  • Technology and equipment to perform all job responsibilities
  • Quarterly performance reviews for pay raises & growth opportunities
  • Access to a large suite of digital marketing industry tools & resources

Business Developer / Sales Representative

Digital Marketing & Web Design is easier to sell than just about anything else. Why? Because every single business needs it done correctly, and our services show a proven return-on-investment of an average of growing a business’s revenue by 20%+ per year.

We are a Premier Google Partner who has unmatched client reviews.

We have 5-stars on every review platform, to include: Google, Yelp, Clutch.co, Upcity.com and more.

Along with the outstanding reviews, we have a list of clients who will happily jump on the phone with potential clients and vouch for us.

Along with having an awesome relationship with all of our clients, we have case studies in both search engine optimization and Google Ads that have broken records in multiple industries, both nationally and worldwide. We have clients who perform better in Google search results than some of the world’s largest companies.

Position Summary:

Obtain qualified clients through building positive relationships with referral sources, qualified prospects, and incoming leads. Guide prospects through the decision-making process in a competitive industry by gaining their trust and respect.

Primary Responsibilities:

The Business Developer/Sales Representative will be held accountable for:

  • Growing Annual Revenue by at least 50% annually – Find leads/ opportunities, qualify leads, gather intelligence and develop winning strategies
  • Ensure that new clients align with Direction Inc.’s Corporate strategy, financial goals, and core customer profile
  • The pipeline of Opportunities – Build a pipeline of leads and qualified opportunities via our CRM Software Copper.com that fully aligns with Direction Inc.’s sales goals based on the following timeline:
  • 90 days
  • 6 months
  • 12 months
  • 18 months * Win Rate –Achieve a 35% win rate with qualified pipeline opportunities at the 4-time frames identified above.
  • Develop and implement an effective sales plan to include:
  • Maintaining up-to-date records of all communication with prospective customers using a CRM system & tracking each potential client from initial contact to final decision.
  • Possessing & maintaining a strong knowledge of Direction.com’s functions, benefits, services, and success stories.
  • Asking questions to acquire more information about the prospect’s situation and concerns.
  • Presenting the benefits of digital marketing to the prospect and how the prospect’s needs can be met.
  • Introducing prospects to their account manager and a main point of contact
  • Following-up with prospects regularly, based on their needs

Key Activities:

  • Lead Pipeline Development: Find opportunities that align with our company’s strategy, assess and qualify leads. Update and manage the current company pipeline.
  • Demand Generation: Present differentiated services & capabilities in the market and identify new opportunities, guiding the prospect to make a decision that best meets their business needs.
  • Proposal support: Utilize & optimize our proposal software PandaDoc.com to simplify the proposal sending & signing process
  • Client Success: Initiate and sustain client communication and develop long term relationships with clients.
  • Sales Program: Engage, learn and build on Direction Inc.’s lead Sales Program which includes:
  • Reporting – Update Sales dashboard and Pipeline with quantitative data on a daily basis.
  • Practice – Practice sales calls and capability briefings within the company on an ongoing basis.
  • Learning – Participate in and contribute to learning activities.

Qualifications

  • Bachelor’s degree in Business Management or related field
  • Minimum 2 years Sales or Industry experience
  • Proven sales results as a Business Developer/Sales Representative
  • Three references who speak highly of your accomplishments
  • Computer & Internet experience, ability to use or learn new programs and softwares quickly and efficiently
  • Marketing knowledge

Competencies

  • Self Awareness
  • Listening skills
  • Tenacity
  • Resourcefulness/Initiative
  • Education
  • Persuasion
  • Likeability
  • Leading Edge
  • Track Record
  • Vision
  • Negotiating Skills
  • Confidence
  • Innovation
  • Curiosity
  • Leadership

Digital Marketing Internship

We’re actively seeking a highly driven candidate who’s interested in digital marketing for an internship that could turn into a full-time position. If you have any experience with any of the following:

  • Copywriting
  • Blogging
  • WordPress
  • SEO
  • SEM/PPC
  • Graphic Design

Currently, we are looking for potential interns with an eye towards writing and learning about SEO best practices.

When applying, a cover letter would be greatly appreciated, and links to any social media accounts you manage or have is preferred as well.

Then please feel free to send us a bit about yourself and why you’d love to work for us! If you send a video of yourself – you will immediately stand out above the rest.

This is for an in-house position. If you live too far to make it to work every day in McLean, please do not apply.