Meet Connor
As COO at Direction.com, I build the operational infrastructure that powers our healthcare SEO and marketing services. I’ve architected our entire project management ecosystem, configured our EOS implementation for organizational alignment, and configured our CRM automations for improved funnel escalation and attribution.
Most recently, I led a team developing a Python-based content agent that has revolutionized our content production capabilities, enabling our team to deliver higher volumes of outstanding work while increasing their bandwidth to service more clients.
Every operational decision I make is informed by a deep understanding of how people work, what drives them, and how to remove friction from their workflows – with the ultimate goal of amplifying human capability.
My foundation in literature and media psychology, sharpened during studies at Florida State University’s London campus, gives me an unusual advantage in operations: I see the human side of systems architecture. This perspective helps me build infrastructure that teams actually want to use, creating operational excellence that scales without sacrificing quality or team wellbeing.
The result is an organization that delivers measurable results for healthcare practices nationwide while maintaining the team satisfaction and operational excellence that makes sustainable growth possible.