Madi Carley
Copywriting Expert & Mosaic SEO Lead
Meet Madi
Madi took the scenic route to content marketing, and we mean that literally. After earning her degree in Management Information Systems and working as an auditor at KPMG, she traded her corporate desk for a zipline platform, spending four years as a tour guide. Those years taught her how to connect with people, tell a story, and create experiences. She brought all of those skills with her when she broke into social media marketing.
She’s worked everywhere from startup dating apps to freelance brand strategy, managing social pages, planning events, building influencer partnerships, and creating content that stands out. At Direction, Madi has grown from blog writing to creating unique content that connects with real audiences.
What’s Madi doing after work?
When she’s not writing, you can find Madi making the most of Missoula’s outdoor playground. River days, live music, the farmers market, hiking, camping, hot springs, skiing, and spontaneous road trips fill up her calendar. She’s always the first to suggest an adventure. On quieter days, she’s painting, crocheting, or working on some other creative project. After years of creating content for work, she still can’t help but create for fun.