Healthcare PPC Advertising Built for Scale

It depends on your market, competition, and growth goals. Mid-sized markets typically run $2,000 to $4,000 per month. Competitive metros need $5,000 to $8,000. Practices chasing high-value procedures like implants or spine surgery often invest $7,500 to $10,000 or more. We’ll give you a custom budget recommendation based on your actual market data – not a guess.

Most practices see qualified leads within the first two weeks of launch. The real optimization happens over 60 to 90 days as we refine keywords, bids, and landing pages. Our healthcare-specific keyword libraries – built from managing medical PPC accounts since 2016 – get campaigns to stable performance faster than agencies learning your industry on the fly.

SEO builds long-term organic visibility that compounds over time. PPC puts you at the top of Google immediately, but you pay for every click. The strongest patient acquisition strategy uses both: PPC fills your schedule now while SEO builds the foundation that reduces your dependence on paid ads over time.

Healthcare advertising operates under strict compliance requirements, including HIPAA. The keywords are more expensive, the patient journey is longer, and the consequences of bad targeting are higher. A generic agency might generate clicks – but clicks from patients who’ll never book because they’re in the wrong zip code, wrong insurance network, or wrong stage of decision-making.

Yes. We manage campaigns for multi-location groups and DSOs with location-specific targeting, individual office budgets, and consolidated reporting. Some of our largest healthcare client operate across 30+ locations with campaigns generating 32,400 monthly visitors and $25,000 in monthly traffic value.

Google Ads is our primary channel because that’s where healthcare search intent lives. We also manage Google Local Services Ads, display retargeting, and can coordinate with your content marketing efforts for full-funnel patient acquisition.

Your current online presence and brand authority are good indicators of which channels we should activate. While building campaign segments on Google to capture bottom-of-the-funnel searches is preferred, there’s also a ton of value in top and middle-of-the-funnel brand recognition campaigns on Youtube, which serve to build your authority and credibility. This tactic ultimately improves the performance of BoFu (bottom of the funnel) advertising strategies. 

24/7 access to a live performance dashboard showing ad spend, new patient calls by source, form submissions, cost per lead, and cost per booked appointment. Plus monthly strategy reviews with your dedicated account manager. We report on metrics that matter to practice owners – not vanity numbers.