More than half of the world’s population uses search engines to make informed purchasing decisions. Not only are they looking for insightful content that solves their problems, they’re also looking for user signals shared by real people to confirm their decision making.
This matrix poses a unique and formidable challenge to business owners who want to thrive online. Not only do they need to strategize ways to get their website found, they also need to establish fluent lines of communication between their brand and audience.
Digital marketers apply varying tactics to solve this puzzle, such as social media marketing, pay per click, email marketing, and so on. But these strategies don’t guarantee results and are costly to maintain.