When someone in Atlanta searches “kickboxing near me,” X3 Sports now shows up. A year of local SEO across its five gyms is the why they’re now dominating their market.
Services:
Healthcare SEO On-page SEO, service-page content, blog posts, technical SEO, link building and digital PR.
Industry:
Fitness & Wellness
Market:
Atlanta, GA
Timeline:
12 Months
Before: 2,515
After: 8,941
Keyword Rankings
Before: 3,274
After: 9,318
Monthly Traffic
Before: 80
After: 140
Monthly Lead Volume
Organic traffic
+5,864 increase
Organic keywords
+5,667 increase
X3 Sports runs five fitness and training centers across greater Atlanta. Members come for kickboxing, boxing, Brazilian Jiu Jitsu, yoga, and strength training, with coaching for every level. The brand blends fitness, wellness, and community in one place.
Most new members find a gym the way people find anything local now, by searching. They look up a class or “gym near me,” then read and compare before they walk in.
A snapshot:
X3 Sports already had a presence in search, around 3,274 visitors a month and 80 leads from it. For a brand running five gyms, that left a lot of local searches going to other gyms.
A gym grows on signups. Most of those signups start with a local search, and ranking below the competition for “kickboxing near me” sends that member to another gym. Five locations meant five local races to win at once.
Fitness is a crowded local market. Every gym, studio, and franchise fights for the same “near me” searches in the same city. X3 Sports had to win that fight in five Atlanta areas at once.
Their own pages worked against them too. Overlapping class content meant pages competed with each other for the same keywords, splitting their ranking strength. Sorting that out came before any new growth.
The starting point was 80 leads a month and 3,274 visitors, so the targets were clear. Grow leads from search, and grow the traffic and rankings feeding them.
Win the map pack for “near me” searches at all five locations. Expand keyword coverage across their classes, from kickboxing to yoga to personal training.
We tuned the class and trainer pages one by one, with tighter titles, meta descriptions, and headers. Where two posts chased the same keyword, we merged them into one stronger page and set up 301 redirects. Faster images and clean alt text helped pages rank and load.
We published guides for the questions people ask before they try a class. Pieces like “What Is BJJ” brought in beginners, while workout guides like the cardio boxing regimen pulled high-intent fitness searches. Each one positioned X3 Sports as the local authority on its classes.
We earned links from relevant, high-authority sites, some with domain ratings in the high 70s. Each link used a natural anchor tied to the page it pointed at, like best exercises for weight loss or how to get into boxing. We weighed the linking site’s own traffic too, so the links sent real referral visitors on top of the ranking strength.
Most gym searches carry local intent, so we rebuilt the page for each of the five locations. Every page targeted its own area and class lineup, with local business schema so Google could place it on the map. We added local keywords and fixed the broken links dragging pages down.
Then we worked the map pack, where “kickboxing near me” and “gym near me” get decided. Strong location pages and a clean local profile are what put a gym in those top three results.
Over twelve months, X3 Sports turned stronger local search into more members through the door.
Start with the leads. Monthly leads from search grew from 80 to 140, a 75 percent jump in new-member and free-class inquiries. Those are calls and forms from people ready to train.
The traffic behind those leads climbed too. Monthly organic visitors went from 3,274 to 9,318, close to three times the start. Ranking keywords more than tripled, from 2,515 to 8,941.
The wins showed up where members search. X3 Sports moved up the map pack for “near me” searches across all five locations, so each gym now pulls its own local traffic.
Every gym starts from a different place, so the first step is a clear read on yours. On a discovery call we’ll look at where your members come from now, how you rank locally, and whether SEO fits your goals.
Certified account managers and ad accounts that clear Google's own performance bar, audited yearly.
Clutch interviewed our healthcare clients on the record and named us its top medical SEO company for 2026.
Weekly scorecards, quarterly rocks, and a single owner for every client number, including yours.
We can’t wait to hear from you. You can pick a preferred time on the next page.
We respect your privacy and do not share your info with third parties
