Therapy Unlocked ranked for 167 keywords. Today it ranks for 14X more, and 1,659% more new visitors arrive from organic search.
Services:
Mental Health SEO Campaign On-page SEO, product-page content, blog posts, technical SEO, link building and digital PR.
Industry:
Therapy
Market:
Texas - Austin Area
Timeline:
16 Months
Before: 167
After: 1,055
Keyword Rankings
Before: 2,589
After: 10,856
Monthly Traffic
Before: 29
After: 50+
Monthly Lead Volume
Therapy Unlocked is a counselor-owned mental health practice serving Texas in person and through telehealth. Its licensed team offers individual, couples, and group therapy, along with EMDR and ketamine therapy.
The practice takes major insurance and schedules early mornings, late evenings, and weekends. Most of its patients start the same way, by searching for help and reading before they ever book.
Client at a glance:
Therapy Unlocked had a foothold in search, around 2,589 visitors a month and 167 ranking keywords. For a practice trying to reach families across all of Texas, that wasn’t enough.
A counselor-owned practice grows on a steady flow of new patients. Lean on referrals alone and the schedule swings from one busy month to a dead one, with no way to plan. Search was how they’d reach the rest of Texas.
Mental health is Your Money or Your Life territory to Google. Health pages face a higher bar on expertise and trust, so generic content goes nowhere. The practice also competes with national directories and the big telehealth brands chasing the same searches with far bigger budgets.
Texas makes it harder still. Winning patients means ranking across dozens of cities at once. Sensitive services like EMDR and ketamine therapy also need content that stays useful while making zero clinical promises.
The starting point was 167 keywords and about 2,589 monthly visitors, so the first targets were plain. Grow organic traffic and rankings, then turn that traffic into calls and form fills.
Win local visibility for “therapist near me” and city terms across Texas. Track every call and form by source, so the practice could see which channel produced patients.
The site ranked for 167 keywords, far short of the terms Texans use to find a therapist. Content didn’t cover the conditions and services patients search for, and local pages for the practice’s markets were thin or missing. Nobody tracked calls and forms by source, so the practice couldn’t see what was working.
On the technical side, on-page setup and internal linking needed work before new content could rank.
Most therapy searches carry local intent, so we built location pages for the markets Therapy Unlocked serves. Each page spoke to patients in that city and earned its own reason to rank. We linked those pages together and into the booking flow, so a searcher in any city had a short path to an appointment.
The map pack and “therapist near me” is in the most saught-after place in search: directly above the regular results. So, we made sure the Google Business Profile got a lot of optimization work. We set the right primary and secondary categories, listed every service, and matched the hours to the practice’s early, late, and weekend availability. Accurate hours always help turn a search into a booked call.
A steady flow of reviews tells Google’s local algorithm the practice is active and trusted. That signal feeds map pack ranking, so we built a review request into the intake flow and kept the profile current with posts and photos. We also matched the name, address, and phone across health directories, since mismatched citations drag down local trust.
We published content on the conditions, services, and questions patients bring to a counselor. Each piece targeted a real search like relationship problems or types of therapy groups, the exact phrases showing up in their Search Console. We wrote for people, and kept every page clear of clinical promises.
We cleaned up on-page setup and internal links so new content and location pages could rank. Strong internal links pass authority from the blog into the service and location pages that book patients, where it counts most. We also kept the site fast and crawlable as the page count grew.
Links tell Google how far to trust a health site, so we earned them from relevant, reputable publications. We chased relevance over volume, since a few strong links move rankings more than a pile of weak ones. Every link also passed authority to the pages that convert.
Across the first twelve months, organic search went from a minor channel to the practice’s biggest source of patients.
Start with the business proof. CallRail logged 198 patient calls and 129 form fills from organic search over the year. Organic became the top channel for leads, and the account team flagged it as the highest-quality source too.
Across the first twelve months, organic search went from a minor channel to the practice’s biggest source of patients. Organic became the top channel for leads, and the account team flagged it as the highest-quality source of all, ever.
The growth came from matching the work to how Texans search for a therapist. We built location pages for their cities, content for their conditions, and links to back it all up.
Then we tracked every lead by source. That’s how the practice could see organic pulling ahead of every other channel, and double down with confidence. In a YMYL category, that mix of useful content and clean technical work is what compounds.
Every practice starts from a different place, so the first step is a clear read on yours. On a discovery call we’ll look at where your patients come from now, how your site ranks, and whether search fits your goals. You’ll know where you stand, whether or not you work with us.
Three to six months on average depending on your area, then it compounds. Therapy Unlocked saw organic become its top lead source inside the first year. The early stretch goes to content, location pages, and technical work that pay off down the road.
Well enough that it became this practice’s top source of patients. Inside a year, Therapy Unlocked pulled 198 calls and 129 form fills from organic search and grew new organic users 1,659 percent. Results vary by market and competition, and the early months go to setup before the leads show up.
It already does here. Therapy Unlocked serves all of Texas in person and online, and organic search now reaches patients statewide. Location pages cover the cities, and condition content reaches the people searching from home.
Certified account managers and ad accounts that clear Google's own performance bar, audited yearly.
Clutch interviewed our healthcare clients on the record and named us its top medical SEO company for 2026.
Weekly scorecards, quarterly rocks, and a single owner for every client number, including yours.
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