Making personalized mental healthcare easier to access
A passionate mental health practice based in Texas that’s dedicated to providing exceptional in-person and telehealth counseling services with a firm commitment to personalized care.
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+1,771 increase
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+1,890 increase
Therapy Unlocked is a Texas-based, counselor-owned practice offering comprehensive mental health services through both in-person and telehealth options. Their team of licensed professionals provides a range of services, including individual therapy, couples therapy, group therapy, and specialized treatments such as EMDR and ketamine therapy.
Committed to accessibility, Therapy Unlocked accepts major insurance plans and offers flexible scheduling with appointments available during early mornings, late evenings, and weekends.
As a local, counselor-owned business, they emphasize personalized, high-quality mental health treatment tailored to the unique needs of individuals across Texas.
When Therapy Unlocked came to Direction.com, they had a clear mission: to make exceptional mental health care accessible to individuals and families across Texas. Our job is to ensure that mission reached every corner of the state by crafting a comprehensive healthcare SEO strategy that not only enhances their digital presence but also connects patients to the support they need—whether in-person or online.
Here’s how we’re doing it.
At Therapy Unlocked, content is more than just information—it’s a lifeline for those seeking clarity, solutions, and support in their mental health journey. Our content strategy focuses on crafting articles that educate, empower, and connect with readers, addressing key mental health topics and showcasing Therapy Unlocked’s expertise. Here’s how we’re executing this:
For example, Does Medicare Cover Therapy? Understanding Your Mental Health Benefits simplifies complex insurance topics, making therapy feel attainable.
Articles like Post-Christmas Blues: How to Bounce Back After the Holidays and Holiday Depression: Coping Strategies for Thanksgiving and Beyond offer timely, actionable advice for seasonal struggles, positioning Therapy Unlocked as an empathetic resource.
Innovative treatments, such as those explored in Ketamine Therapy for Veterans: A New Path to Mental Health Recovery, demonstrate their dedication to forward-thinking solutions. Meanwhile, posts like Group Therapy vs Individual Therapy: Which One’s Right for You? empower readers to choose the format that suits them best.
This content strategy weaves the expertise of Therapy Unlocked’s licensed clinicians into thoughtfully crafted articles that meet readers where they are. By addressing common concerns, demystifying treatments, and offering practical guidance, Therapy Unlocked isn’t just creating content—it’s building trust and establishing itself as a vital resource for mental health care.
We approached Therapy Unlocked’s website with a clear mission: to ensure their treatment offerings are visible and effortlessly discoverable by those in need. Our technical and on-page SEO strategy truly focuses on creating a seamless experience for users while meeting the highest standards of ethical marketing for search engine performance.
Take the Group Therapy for Depression: Benefits, Types, and How to Start article, for example. We didn’t just optimize keywords and meta descriptions; we restructured the content to emphasize the benefits and types of group therapy, added FAQs to address common concerns, and ensured every image was resized and tagged for speed and accessibility.
For their unique insights on Dungeons and Dragons Therapy, we focused on highlighting its therapeutic value, updating content for clarity, and making sure the page shines on mobile devices.
On the Psychotherapy Group in Round Rock, TX page, we emphasized local relevance with targeted keywords and strategically placed CTAs to drive patient bookings.
Sitewide, we tackled the technical underpinnings—cleaning up unnecessary plugins, improving page indexing in Google Search Console, and adding a new sitemap to simplify navigation.
Every update we’ve made reflects our commitment to helping Therapy Unlocked connect with more patients while ensuring their site performs at its very best. This isn’t just SEO; it’s crafting a digital presence that truly serves the people searching for care in Texas.
Our backlink strategy for Therapy Unlocked is all about strengthening their online presence by securing high-quality links from reputable websites. By targeting sites with varying Domain Authority (DA) and Domain Rating (DR), we ensure a balanced and natural backlink profile that drives visibility, builds credibility, and improves organic search rankings.
We prioritize quality over quantity, focusing on high DR sites like CEO Column (DR 61) and Worth Collector (DR 71) to solidify Therapy Unlocked’s authority in the mental health space.
Additionally, we target sites with strong organic traffic, such as Borkwood Blog, which drives significant referral traffic from its 35,500 monthly visitors. Diverse anchor texts, like “how does ketamine-assisted therapy work” and “therapy session cost in Texas,” allow us to strategically align backlinks with specific keywords and topics.
To maintain a structured approach, our link-building efforts are mapped out in monthly roadmaps, ensuring consistent progress and adaptability. By including sites with moderate DA, such as DA 27, DR 30, etc. we create a well-rounded backlink profile that is natural to search engines.
This strategy reinforces Therapy Unlocked’s reputation as a trusted leader in mental health care, connecting their services to a wider audience and boosting their authority in both the digital and therapeutic realms.
To ensure Therapy Unlocked’s services are visible to potential clients across Texas, we’ve implemented Mosaic—our proprietary programmatic SEO solution. This innovative strategy enables us to scale the creation of localized landing pages efficiently, targeting high-value keywords while maintaining unique, high-quality content for each page.
So far, we’ve successfully published:
Currently, we are developing 20 Houston area pages for individual therapy sessions to further expand local visibility. Each page is tailored to its specific region, incorporating local landmarks, cultural nuances, and targeted keywords to resonate with users searching for services nearby.
This strategy ensures Therapy Unlocked ranks prominently in local search results, connecting them with clients searching for therapy options in their communities. Mosaic allows us to execute at scale without compromising quality, making Therapy Unlocked’s mental health offerings accessible across Texas, one city at a time.
It’s been a major pleasure working with the team at Therapy Unlocked, and our partnership is still very much alive. They’re extremely passionate about their success and that mindset has helped to produce the great results we reviewed above.
If you’re interested in learning how our SEO strategies can help you medical practice reach more patients, then schedule a no-obligation discovery call with our team of SEO experts.
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