Simplifying access to emotional support services
Providing individuals with a simple and secure way to obtain Emotional Support Animal (ESA) letters, empowering them to live with their pets while ensuring compliance with housing and travel regulations.
Rankings
Web Traffic
Traffic Value
Organic traffic
+2,465 increase
Organic keywords
+8,424 increase
American Service Pets is a trusted provider of Emotional Support Animal (ESA) letters, making it easy for individuals to legally live and travel with their pets while complying with federal and state regulations. They connect clients with licensed healthcare professionals for personalized evaluations, ensuring each ESA letter is tailored to the specific needs of the individual.
Focused on promoting emotional well-being, their services help alleviate the challenges associated with housing restrictions and travel limitations for pet owners.
By combining convenience with compassionate care, American Service Pets simplifies the process of obtaining ESA documentation through a secure online platform. Clients benefit from fast approvals, expert guidance, and a commitment to compliance, making the organization a reliable resource for those seeking emotional support through their animals.
Our SEO strategy for American Service Pets aimed to create a powerful organic search presence that complemented and offset their substantial PPC investment. A critical component of this approach was the development of a dedicated subdomain, providing a clear separation between their organic content and PPC-driven initiatives. This environment allowed us to push the boundaries of SEO while building a sustainable foundation for long-term growth.
Through the strategic deployment of high-quality content, authoritative backlinks, and advanced technical SEO optimizations, we worked to drive significant increases in organic visibility and traffic. By targeting relevant, high-intent keywords, we established a robust organic search presence, ultimately reducing reliance on PPC campaigns and improving cost efficiency. This integrated approach provided American Service Pets with a dual-channel strategy that maximized their digital performance and enhanced their overall marketing impact.
Here’s how we did it.
Our content strategy for American Service Pets was meticulously crafted to position the brand as a leading authority in the Emotional Support Animal (ESA) sector, while simultaneously driving organic traffic and fostering user engagement. We focused on producing high-quality, informative content that addressed the specific needs and concerns of individuals seeking ESA services.
The blog encompassed a diverse range of themes, including ESA regulations, mental health benefits of support animals, and practical guides for pet owners. By organizing content into targeted silos—such as ESA Legal Insights, Mental Health and ESAs, and Pet Care Tips—we ensured that readers could easily navigate the site and find relevant information tailored to their interests.
Our content types varied from in-depth articles and step-by-step guides to personal success stories and up-to-date news on policy changes. This multifaceted approach not only enhanced user engagement but also improved search engine visibility, establishing American Service Pets as a trusted resource for current and prospective ESA owners.
Our technical SEO strategy for American Service Pets was centered on creating an optimal path to conversion, ensuring a seamless user journey from discovery to action. We meticulously designed the site architecture and navigation to guide users toward completing the intake quiz—a critical step in connecting them with a qualified healthcare professional for their ESA letter.
By refining internal links, call-to-action placement, and user flow, we eliminated friction points that could interrupt the customer journey. Each touchpoint on the site, from blog content to service pages, was strategically optimized to direct users toward the quiz, providing a cohesive experience that encouraged engagement and conversion.
This approach not only enhanced the user experience but also reinforced the site’s SEO foundation by improving crawlability and indexing of high-value pages. The result was a site designed to serve both users and search engines, effectively supporting American Service Pets’ mission to simplify the ESA letter process for their audience.
Our backlink strategy for American Service Pets was designed to enhance the brand’s online reputation, improving credibility among consumers and addressing misconceptions about service authenticity.
By securing high-quality backlinks from authoritative websites in the health, wellness, and pet care industries, we strengthened the brand’s digital presence and built trust with both users and search engines.
Each backlink was carefully chosen to align with American Service Pets’ mission, ensuring they were featured on reputable platforms known for their reliability and audience reach. This approach not only positioned the brand as a legitimate provider of ESA letters but also helped combat skepticism by associating it with trusted sources in the space.
By amplifying the impact of these external links through a cohesive internal linking strategy, we ensured that the credibility gained from backlinks permeated the entire website ecosystem.
This holistic approach reinforced American Service Pets’ authority while driving targeted referral traffic, helping to build consumer confidence and support long-term growth.
It’s been a major pleasure working with the team at American Service Pets, and our partnership is still very much alive. They’re extremely passionate about their success and that mindset has helped to produce the great results we reviewed above.
If you’re interested in learning how our SEO strategies can help you medical practice reach more patients, then schedule a no-obligation discovery call with our team of SEO experts.
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