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Preventive Healthcare SEO Case Study

How Craft Body Scan Grew Organic Traffic 1,682% In Its First Year of Medical SEO

We took Craft Body Scan from 4,851 organic visitors a month to 86,460 in about a year. A full service stack of service pages, blogs, location pages, buyer-intent content, site enhancements, local map optimizations and digital PR got it there.

  • Last Updated: June 16, 2026
Craft Body Scan
Services:
Full-Scale SEO Campaign SEO, local SEO, service-page content, location-page content, Blog posts, Digital PR, CRO, Technical SEO.
Industry:
Preventive Healthcare
Market:
Multi-location healthcare provider across the United States
Campaign Start:
Nov 2024
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Before: 27
After: 9,136

Page 1 Rankings

growth radial high rise
Before: 4,851
After: 86,460

Web Traffic

growth radial
Before: $5,338
After: $32,200

Traffic Value

Organic traffic

86,460 visitors/mo

+81,609 increase since campaign start

organic traffic analytics dashboard results scaled
Data according to Google Analytics

Organic keywords on page 1

9,136 first page rankings

+8,457 increase since campaign start

organic keywords page1 analytics dashboard scaled
Data according to Ahrefs
About Craft Body Scan

About Craft Body Scan

Craft Body Scan is a preventive healthcare provider running diagnostic imaging across facilities in the United States. Licensed radiology professionals perform every scan in a patient-focused setting.

Low-dose CT and MRI scans catch heart disease, cancer, and aneurysms, often before a patient feels a symptom.

What Craft scans for:

  • Full-body scans
  • Heart and lung imaging
  • Virtual colonoscopies
  • Brain scans

A quick read on the practice:

  • Specialty: Preventive diagnostic imaging, low-dose CT and MRI.
  • Model: Multi-location provider serving current and expanding US metros.
  • Engagement: Full-Scale SEO, live since November 2024 and ongoing.

Craft Body Scan Was Invisible for Its Highest-Intent Searches

Every day, there are people who want to catch issues such as heart disease, cancer, and aneurysms before symptoms show. The problem is that Craft Body Scan only had 27 kewords ranking on page one.

They were a startup opening new locations in competitive areas. Hospital systems and national chains owned the search results. Someone typing “cost of a body scan” or “body scans near me” landed on large, established competitors.

The new locations launched with almost no local visibility.

What we were up against:

  • Only 27 page-one keywords in a highly competitive search market
  • "Body scans near me" traffic going to larger competitors
  • New-market locations with almost no local search visibility
  • Service and pricing pages absent from high-intent commercial results
seo performance portal
marketing kpi dashboard

The KPIs we reported against

  • 10% month-over-month organic traffic growth
  • 20% month-over-month keyword ranking improvement
  • More sales-qualified leads from calls and form fills
  • Stronger Google Maps visibility and local pack rankings
  • More on-site appointment sign-ups at target locations

What made this campaign difficult

Preventive imaging is a crowded category to rank in. Hospital systems, national scan chains, and “near me” aggregators sit on top of the searches that matter. If you run a local healthcare service, you already know the math.

Craft had the facilities and the radiologists. People in those metros simply hadn’t heard of it yet, so the searches kept routing to the big systems.

We set measurable targets against starting numbers

  • Page-one rankings across current and expansion metros, up from 27 page-one keywords.
  • Organic traffic to service, pricing, and location pages, up from 4,851 monthly visitors.
  • Top-three map rankings in every city Craft serves.
  • More booked scans from form fills and inbound calls.
  • CRO work to help visitors move from research to action through clearer appointment pathways, phone calls, and form submissions.
  • Lead tracking and reporting to tie every business goal to marketing objectives.

What the audit turned up

Craft Body Scan had strong facilities and almost no pages built for the way patients actually search.

  • Few pages targeted the searches that bring booking-ready patients.
  • Expansion metros had thin location pages, so local search rankings were near-0.
  • Service and pricing pages spoke to patients already on the site and missed the cold searcher.
  • The map presence was low across metros, so the local pack went to competitors.
complete seo audit website report

The medical SEO plan we built

service and location pages

Service-line and location pages

Top-three map rankings were a goal in every city, so we built the local footprint first. Each metro got profile work and citations, so Craft showed up when someone searched for a scan nearby.

local search rating card

Local SEO and Google Business Profile

Top-three map rankings were a goal in every city, so we built the local footprint first. Each metro got profile work and citations, so Craft showed up when someone searched for a scan nearby.

blog posts creation

Content for buyer-intent searches

A search like “cost of a body scan” comes from someone close to booking. We wrote the pages that answer those searches, so Craft caught the patient while they were still comparing options.

link building digital PR placements

Link building and digital PR

Pages need authority to rank in a category this crowded. We earned hyper relevant links, and built local press around each location that pointed back to Craft’s scan and location pages.

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Technical SEO

Well-written pages only perform well in search results if Google can crawl and index it. Googlebot has to find every new page before it can rank one, so we cleaned up the technical base and let the new pages compete.

search performance clicks impressions dashboard scaled
Google Search Console, 12/2025 to 6/2026 versus the prior period.
Rated 5 out of 5

The SEO Results

The campaign went live in November 2024. By its first year, the three numbers Craft watches had all moved.

Those numbers feed the one business outcome Craft cares about: booked scans across each location. The visibility now sends a steady flow of scan inquiries through calls and form fills every week.

What the search work produced:

  • Page-one keywords climbed from 27 to 9,136. Craft now shows up for the scan-and-city searches that used to route straight to hospital systems.
  • Organic traffic rose from 4,851 to 86,460 visitors a month, an increase of 81,609. That's 1,682 percent more people reaching Craft without a dollar of ad spend.
  • Monthly traffic value went from $5,338 to $32,200. That's reach Craft would otherwise rent from Google Ads every single month.

The momentum continues to build. Over the trailing six months:

Google Search Console clicks: from 126,000 to 385,000 (206%).

Google Search Console Impressions: 10M to 49.3M (393%).

Work with our Healthcare SEO experts

Craft Body Scan came in with strong facilities and almost no organic visibility. Less than a year later, organic search brings them a steady stream of new scans.

Working with Craft has been a genuine pleasure, and the partnership’s still going strong. They care about results, and that shows in the numbers above.

If you run a healthcare practice and want the same kind of organic pipeline, book a discovery call with our healthcare SEO team. We’ll show you where your visibility stands and what it would take to move it.

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Questions healthcare practice owners ask before they hire us

It depends on the market. With Craft Body Scan, they saw page-one movement within the first two months and the bulk of the traffic by month twelve, with results compounding significantly after that. And they are in some of the top, most competitive markets. If you’re outside a main metro area, you could see great results in under six months with us.

Google releases all types of updates throughout every year. We stay on-top of all updates for every campaign we manage, making any adjustments as needed. Thing is, pages built for real searches properly matching intent with real authority tend to hold no matter what updates Google releases. Craft Body Scans pages continue to perform better and better across updates because it answers what patients search for.

Call and form tracking is reported by location on one complete dashboard. Every booked scan traces back to the city and the page or post that produced it. We track the entire conversion funnel.

Yes. Craft’s expansion metros started with almost no local presence, and the location-page model, plus Google Business Profile enhancements and local directory building resulted in top three rankings now for every city they are located in.

See more case studies on how our work plays out for other practices:

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