EEAT in SEO stands for Experience, Expertise, Authoritativeness, and Trustworthiness – Google’s framework for evaluating content quality. This assessment criteria helps search algorithms determine which content deserves higher rankings by analyzing the credibility of both the content creator and the website publishing it.
2014
E-A-T Guidelines Introduced
Google introduces Expertise, Authoritativeness, and Trustworthiness in Quality Rater Guidelines
Foundation Set
2018
YMYL Focus Intensifies
Medic Update emphasizes E-A-T for Your Money or Your Life content
Major Algorithm Shift
2022
E-A-T Becomes E-E-A-T
Experience added as fourth pillar, recognizing first-hand knowledge value
Framework Evolution
2023
AI & EEAT Convergence
EEAT becomes crucial for AI-generated content evaluation and SGE
AI Era Begins
2024+
EEAT Future
Enhanced signals for LLM training and retrieval systems
Continuous Evolution
Importance and Impact
EEAT has become a cornerstone of modern SEO, particularly after Google’s helpful content updates. It directly influences:
- Search Rankings: Higher EEAT scores correlate with better visibility
- YMYL Topics: Critical for health, finance, and safety content
- User Trust: Builds credibility with both algorithms and humans
- AI Integration: Shapes how LLMs evaluate and reference content
- Long-term Authority: Creates sustainable competitive advantages
EEAT Strategies
- Experience: Document real-world usage, case studies, and first-hand knowledge
- Expertise: Showcase credentials, certifications, and specialized knowledge
- Authoritativeness: Build industry recognition through citations and backlinks
- Trustworthiness: Display security badges, reviews, and transparent policies