Preventive Healthcare SEO Case Study

How Craft Body Scan Grew Organic Traffic 1,682% In Its First Year of Medical SEO

We took Craft Body Scan from 4,851 organic visitors a month to 86,460 in about a year. A full service stack of service pages, blogs, location pages, buyer-intent content, site enhancements, local map optimizations and digital PR got it there.

Published By: Chris Kirksey
Last Updated: June 22, 2026

Services:

Full-Scale SEO Campaign SEO, local SEO, service-page content, location-page content, Blog posts, Digital PR, CRO, Technical SEO.

Industry:

Preventive Healthcare

Market:

Multi-location healthcare provider across the United States

Campaign Start:

Nov 2024

Before: 27

After: 9,136

Page 1 Rankings

Before: 4,851

After: 86,460

Monthly Organic Traffic

Before: $5,338

After: $32,200

Organic Traffic Value

Organic traffic

86,460 visitors/mo

+81,609 increase since campaign start

Organic keywords on page 1

9,136 first page rankings

+8,457 increase since campaign start

About Craft Body Scan

Craft Body Scan is a preventive healthcare provider running diagnostic imaging across facilities in the United States. Licensed radiology professionals perform every scan in a patient-focused setting.

Low-dose CT and MRI scans catch heart disease, cancer, and aneurysms, often before a patient feels a symptom.

A quick read on the practice:

The Problem

Craft Body Scan Was Invisible for Its Highest-Intent Searches

Every day, there are people who want to catch issues such as heart disease, cancer, and aneurysms before symptoms show. The problem is that Craft Body Scan only had 27 kewords ranking on page one.

They were a startup opening new locations in competitive areas. Hospital systems and national chains owned the search results. Someone typing “cost of a body scan” or “body scans near me” landed on large, established competitors.

The new locations launched with almost no local visibility.

What we were up against:

Only 27 page-one keywords in a highly competitive search market
"Body scans near me" traffic going to larger competitors
New-market locations with almost no local search visibility
Service and pricing pages absent from high-intent commercial results

What Was Holding the Rankings Back?

Craft had the scanners, the radiologists, and a real preventive-health story. The website didn’t have pages for the way patients search for any of it.

The ideal patients actively searching had nothing built to catch them. Someone typing “CT scan Austin cost” or “full-body MRI near me” landed on a generic services page written for people already on the site.

Expansion metros were worse. New-city location pages were thin or non-existent, rankings were near-0 in local search. Competitors ranked well in the local map pack in those cities. It was time to beat them out.

What made this campaign difficult

Preventive imaging is a crowded category to rank in. Hospital systems, national scan chains, and “near me” aggregators sit on top of the searches that matter. If you run a local healthcare service, you already know the math.

Craft had the facilities and the radiologists. People in those metros simply hadn’t heard of it yet, so the searches kept routing to the big systems.

Campaign Measurables

Page-one rankings for each location, up from 27 page-one keywords.
Increase organic traffic to service, pricing, and location pages.
Top-three map rankings in every city Craft serves.
More booked scans from form fills and inbound calls.
CRO work to help visitors move from research to action.
Lead tracking and reporting tying each goal to marketing objectives.

Key Performance Indicators

10% month-over-month organic traffic growth
20% month-over-month keyword ranking improvement
More sales-qualified leads from calls and form fills
Stronger Google Maps visibility and local pack rankings
More on-site appointment sign-ups at target locations

The winning approach

The Preventive Healthcare SEO Strategy
In Action

Scan Type Pages & Location Landing Pages

We focused on ranking Craft at the top for the dozens of CT and MRI scans they offer in each location. Rank those, and a location turns profitable within months. Each one that pays off funds the next city Craft opens.

A page for every scan type and every city put thousands of Craft’s keywords on page one. Search “CT Scan Austin” and they rank number one.

Ranking #1 For Health Scans in the Local Map Pack

Each location started with Google Business Profile work and local directory building. Top-three map rankings were the goal in every city, so we built their local presence one location at a time.

Every city gets steady Google Business Profile work, and we build healthcare directory listings and citations for that metro. Now they rank number one in every city for dozens of preventive-health scan terms.

Content That Speaks to Health-Conscious Individuals

A search like “cost of a body scan” means someone’s close to booking. The patient has decided they want the scan, and now they’re price shopping providers. High intent, weeks or days from paying.

Preventive scans are not covered by insurance, so patients price-check hard before booking. A patient who can’t find the price clicks away. We wrote the pages that name each scan’s cost up front and explain what’s included.

We built the same kind of page for dozens of related questions. Searches like “is a full-body MRI worth it” hit the comparison-stage pages, where a skeptical patient decides whether the scan justifies the price.

Technical and On-Page SEO Services

Well-written pages only perform well in search results if Google can crawl and index it. Googlebot has to find every new page before it can rank one, so we cleaned up the technical base and let the new pages compete.

Digital PR & Link Building in Healthcare

Pages need authority to rank in a category this crowded. We earned hyper relevant links, and built local press around each location that pointed back to Craft’s scan and location pages.

Rated 5 out of 5

The SEO Results

The campaign went live in November 2024. By its first year, the three numbers Craft watches had all moved.

Those numbers feed the one business outcome Craft cares about: booked scans across each location. They’ve now built a steady flow of daily scan inquiries.

Page-one keywords shot up from 27 to 9,136. Organic traffic rose 1,682 %. And the momentum keeps building month over month.

Over the trailing six months, Google Search Console clicks climbed from 126,000 to 385,000, a 206% jump, and impressions ran from 10 million to 49.3 million, up 393%.

Work with our Healthcare SEO experts

In under one year, organic search began bringing them a steady stream of new patients.

Working with Craft has been a genuine pleasure, and the partnership’s still going strong. They care about results, and it shows in the numbers.

If you run a healthcare practice and want the same kind of organic pipeline, book a discovery call with our healthcare SEO team to see if we’re the right fit.

Want these numbers for your practice?

36-month average client tenure • No 12-month lock-in

An award-winning Medical SEO company. Loved by clients.

Questions healthcare practice owners ask before they hire us

How long until your healthcare clients typically sees new patients from SEO?

It depends on the market. With Craft Body Scan, they saw page-one movement within the first two months and the bulk of the traffic by month twelve, with results compounding significantly after that. And they are in some of the top, most competitive markets. If you’re outside a main metro area, you could see great results in under six months with us.

What happens if Google runs a core update?

Google releases all types of updates throughout every year. We stay on-top of all updates for every campaign we manage, making any adjustments as needed. Thing is, pages built for real searches properly matching intent with real authority tend to hold no matter what updates Google releases. Craft Body Scans pages continue to perform better and better across updates because it answers what patients search for.

How do you track which location a lead came from?

Call and form tracking is reported by location on one complete dashboard. Every booked scan traces back to the city and the page or post that produced it. We track the entire conversion funnel.

Does SEO work for a brand-new location with no visibility?

Yes. Craft’s expansion metros started with almost no local presence, and the location-page model, plus Google Business Profile enhancements and local directory building resulted in top three rankings now for every city they are located in.

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