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Chris Kirksey is the CEO of Direction.com.

Chris Kirksey

Founder & CEO

I made military history in linguistics, achieving perfect scores in multiple languages while leading intelligence operations during combat deployments with the NSA and CIA. Now I make marketing history as CEO of Direction.com, revolutionizing how healthcare providers dominate their markets. Direction.com isn't another agency. It's the weapon that wins the war for attention in healthcare marketing.

Meet Chris

Three deployments taught me that precision under pressure separates winners from casualties. Whether I was building intelligence networks in hostile territory or bootstrapping Direction, the principle remains the same: execute or fail.

I love running Direction, but more-so, I love solving marketing puzzles others can’t crack. Give me a great healthcare practice losing patients to less-trustworthy competitors, and I’ll reverse-engineer their market dominance in 90 days. It’s pattern recognition at the highest level, applied to an industry that desperately needs it.

My wife and three kids keep me grounded, but my mind is always working – connecting dots between ancient rhetoric and modern algorithms, finding the linguistic triggers that make people take action. This obsession with language precision is what turns struggling practices into market leaders.

The Numbers That Matter

Direction.com has generated over 20,000 first-page Google rankings that achieve results overnight and maintain search dominance long-term. Our Mosaic SEO strategy helps healthcare providers rank #1 in thousands of cities while creating authentic, high-converting content at unprecedented speed, uniqueness, and quality.

I’ve spoken at SXSW, Pubcon, and Entrepreneurs Organization events, with insights featured in Forbes, Inc., and Fox Business. My latest approach in combining classic rhetorical and literary frameworks with AI has transformed how the healthcare industry approaches digital marketing.

From a nine-year-old eBay entrepreneur to bootstrapping Direction off an Army salary to serving hundreds of clients globally – every step built toward one mission: connecting the best healthcare providers with patients who need them most.

The Turning Point

Iraq, 2016. A war-torn classroom. An eight-year-old boy learning English, desperate to master medical skills after losing his sister.

That moment shattered my world. Here was a child driven by the same mission that drives every healthcare provider I work with today – the relentless pursuit of preventing unnecessary loss.

It was after that experience that I walked away from intelligence work. Not from the mission of saving lives, but toward a different battlefield where the victories are measured in diagnoses made, treatments delivered, and families reunited with hope.

Read the full story >>

The System That Dominates

Creativity gets attention. Pattern recognition wins markets. The analytical precision that once mapped enemy movements now maps buying intent. The linguistic mastery that decoded foreign communications now decodes buyer psychology.

Every campaign combines military-grade strategic thinking with rhetorical devices used by history’s greatest communicators. The result? Healthcare organizations that dominate their markets while maintaining the integrity their profession demands.

Beyond the Agency

When I’m not engineering marketing breakthroughs, you’ll find me spending time with my family, often in the outdoors. My reading spans from every James Bond novel to copywriting masters like Dan Kennedy and Napoleon Hill.

I also run a charity-focused side project, and mentor veteran entrepreneurs building their own companies. My relationship with God guides everything I do – from the principles I build my business on to the way I serve my clients and team. I believe we’re called to use our gifts in service of something greater than ourselves, which is why every campaign we create aims to connect people with the healing they need.

The Mission Continues

For healthcare providers ready to dominate their markets while honoring their calling to heal – let’s connect. Together, we’ll build patient acquisition systems that don’t just generate leads, but create the connections that change lives.

One practice. One patient. One life at a time.

Chris Kirksey in the media

The SEO industry has two types of people: those who react to change, and those who create it. I’ve spent my career in the second category, building systems that don’t just survive Google updates – they thrive because of them. Check out my featured contributions below!

Chris Kirksey

14 Videos
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