A Dental Marketing Agency Built for Patient Growth
SEO, PPC, & Web Design for Dental Practices Nationwide
We help dental practices attract more patients through digital marketing strategies built specifically for dentistry. From Google Ads that generate same-week appointments to SEO that builds long-term patient pipelines, Direction delivers marketing that produces measurable results.
- Google Partner™ Certified
- Healthcare-Exclusive Agency
- Veteran-Owned Business
- 5-Star Rated on Clutch & Google
- Same-Day Performance Updates
- White-Glove Client Concierge
Your next patients are searching Google right now. Your practice should appear first.
- Show up in both Google search, local maps, and AI searches like ChatGPT, so you're visible no matter how people search.
Reach More Patients in Every City You Serve with Mosaic
Whether you run a single practice or manage 50+ locations, ranking in every market you serve requires location-specific content at scale. Most dental organizations don’t have the time or team to build hundreds of optimized pages manually.
Our Mosaic SEO service creates location-specific pages optimized for every city, neighborhood, and zip code where your ideal patients search. Solo practices compete with corporate groups. DSOs expand into new markets faster. Every location gets found.
Our Dental Marketing Services
Dental practices grow with specialized digital marketing strategies. Our approach targets patients searching for dental care while creating content that builds trust before they ever call. We report results in metrics that matter: new patient appointments, cost per acquisition, and return on investment.
Dental SEO Services
Organic rankings that build long-term patient pipelines. We optimize your website to rank for the procedures and locations that matter most. Local SEO puts you in the Map Pack. Content marketing establishes your practice as the authority in your market.
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Dental PPC Advertising
Google Ads that fill chairs fast. We build Search, Display, and Local Services Ad campaigns targeting patients ready to book. Our dental PPC clients see leads within 14 days of launch. We track cost-per-patient, not vanity metrics that bloat reporting.
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Dental Website Design
Websites built to convert visitors into patients. Your website is the first impression patients have of your practice. We build mobile-first WordPress sites that load fast, look professional, book appointments, and most importantly, a site that you own.
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AI Search Optimization (GEO) for Dental Practices
Visibility where patients ask AI for recommendations. When patients ask ChatGPT, Perplexity, or Google AI for dentist recommendations, your practice should appear. We optimize your digital presence for AI-driven search.
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Local SEO for Dentists
Dominate "dentist near me" searches. Appear in the Google Map Pack when patients search locally, with a detailed GBP showcasing your services, strategic review generation from satisfied patients, and local directory citations across dental and healthcare listings.
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Dental Content Marketing
Content that educates patients and ranks on Google and in AI searches. Blog posts, service pages, and educational resources that answer patient questions, build trust, and attract organic traffic month after month.
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Get a custom reporting dashboard
Most agencies send a PDF once a month and hope you don’t ask questions. We give you a live dashboard that updates daily. See which keywords moved up. See which pages we optimized this week. See exactly how many patient calls and form fills came from organic search versus paid ads. Log in anytime and know exactly where your marketing dollars went and what they produced.
Always available when you need us
Between patient care, staff management, and running a business, you don’t have time to chase down your marketing agency. So we make it easy. Direct access to your account strategist. Same-day responses to questions. Website updates completed within 24 hours. Monthly calls that actually review numbers you care about. You focus on dentistry. We handle the rest.
Meet your new dental marketing team
You have a full team of dental marketing specialists working to grow your practice. We handle everything: from website updates completed same-day to monthly strategy adjustments based on patient acquisition data. You focus on patient care while we focus on filling your schedule.
Attract Patients Searching for Your Services
Your ideal patients need dental care and want a practice they can trust. They search for specific procedures, read reviews, and compare options before booking. When they search, will they find you or the practice down the street?
- ✓General dentistry
- ✓Family dentist
- ✓Cosmetic dentistry
- ✓Teeth whitening
- ✓Dental veneers
- ✓Dental implants
- ✓Emergency dentist
- ✓Invisalign provider
- ✓Root canal treatment
- ✓Dental crowns
- ✓Pediatric dentistry
- ✓Orthodontics
- ✓Periodontal treatment
- ✓Oral surgery
- ✓Dentures and partials
Premier Marketing For Dental Clinics
Get Dental Marketing Results You Can Measure
- Fill Your Schedule
Referrals are unpredictable. Mailers are hard to track. Digital marketing connects your investment directly to booked appointments. See exactly which channels produce patients and adjust spend accordingly. - Attract The Cases You Want
General cleanings pay different than implant cases. Digital marketing lets you target by procedure, location, and patient type. Build campaigns around the services that drive your highest production.
- Short-Term Wins and Long-Term Growth
PPC fills chairs this month. SEO builds a patient pipeline that compounds over time. Web design converts the visitors you're already getting. The right mix depends on your goals, your market, and your capacity. - Track What Matters
Forget impressions and website visits. We measure cost per booked appointment. When you know a new patient costs $125 and produces $3,500 in year-one treatment, marketing becomes math instead of guesswork.
Market leader
in digital advertising
Voted top rated
SEO agency
5 Star rated
in excellence
accelerator for SMBs"
How we compare to other Dental marketing agencies
Most marketing agencies juggle dental practices alongside restaurants, roofers, and retail stores. They report on clicks instead of patients and go quiet until your next monthly call. We built Direction around what actually matters to practice owners: new patient appointments, cost per booked case, and a team that answers when you call.
 | Generic Marketing Agencies | |
|---|---|---|
| Industry Focus | Healthcare-exclusive | Any industry, any client |
| Reporting Metrics | Cost-per-patient | Clicks and impressions |
| Performance Access | Same-day dashboard access | Monthly PDF reports |
| Dental Experience | 30+ location dental client | Learning on your dime |
| Full-Service Capability | SEO + PPC + Web Design | Specialists in nothing |
| AI Search Optimization | ChatGPT, Perplexity, Gemini | Incapable |
| Response Time | Hours | Days |
Common Dental Marketing FAQs
Choosing the best dental marketing agency for your practice isn’t easy. These FAQs address the real concerns about marketing investments.
What is dental marketing and why does my practice need it?
Dental marketing is the process of attracting new patients to your practice through digital channels like Google Search, paid advertising, and your website. Dental marketing includes three primary channels:
- SEO: Ranking organically when patients search “dentist near me”
- PPC: Paid Google Ads that appear above organic results
- Web Design: A website that converts visitors into booked appointments
Practices without digital marketing lose patients to competitors who show up first on Google. The average dental patient is worth $600-$800 per year, with lifetime values of $5,000-$6,000 over an 8-year relationship.
Every month without effective marketing is a month your competitors capture patients who would have chosen you. Request a free audit to see how many patients you’re missing.
How long does dental marketing take to produce results?
Dental marketing results depend on which channels you use. Timelines vary by strategy:
- PPC (Google Ads): First leads within 7-14 days of launch
- SEO: Initial ranking improvements in 60-90 days; significant growth in 6-12 months
- Web Design: Conversion improvements immediately after launch
Direction recommends running PPC and SEO together. PPC fills your schedule now while SEO builds a long-term patient pipeline. Practices using both channels see 35% higher patient acquisition than single-channel approaches.
Schedule a strategy call to get projected timelines for your specific market and goals.
How much should a dental practice spend on marketing?
Dental practices typically invest 5-10% of revenue in marketing, with allocation depending on growth goals and competition. Budget ranges by practice type:
- Solo practices: $2,000-$5,000/month
- Group practices (2-5 locations): $5,000-$15,000/month
- DSOs and large groups: $15,000-$50,000+/month
Direction’s dental clients average a 5:1 return on marketing investment, meaning every $1 spent generates $5 in patient production value.
Your budget should match your capacity and goals. Request a free audit to get a custom budget recommendation based on your market competition.
Does Direction work with multi-location dental groups and DSOs?
Yes, we manage dental marketing campaigns for multi-location groups and DSOs with 2 to 50+ locations nationwide. Multi-location services include:
- Location-specific SEO and PPC campaigns
- Individual office performance tracking
- Consolidated reporting with location-level drill-down
- Centralized strategy with local market customization
- Mosaic local landing pages for rapid multi-market expansion
Direction’s largest dental client operates 30+ locations, with campaigns generating 32,400 monthly visitors and $25,000 in monthly traffic value.
Book a DSO strategy session to discuss enterprise dental marketing management.
Karen Threlkel
My search ranking increased significantly due to their skilled approach in SEO. My practice is also experiencing an increase in patients. They are really responsive and great to work with. I’ve been working with them for over 5+ years now.
Helping Dental Practices Thrive & Win Since 2016
Stephen Stearman
They got my site to rank at the top of search results for hundreds of pages in hundreds of different cities, which generated over 1,200 new patients in just the first month.
Ginger M. Sullivan
I’ve seen my search rankings soar thanks to their expert SEO strategies implemented while building my website. My practice has experienced a notable increase in new patients across all therapy types. They continue to be an invaluable partner in growing my mental health practice.
Dental Marketing Resources
Dental practice marketing insights
Strategic. Measurable. Patient-Focused. We deliver dental marketing that fills chairs. Start capturing patients before competitors dominate your market.
