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Skip the hangover with the delicious seltzer that gets you high.

Cann

Crafting cannabis-infused beverages designed to provide a refreshing and enjoyable alternative to traditional alcoholic drinks. With a focus on low-dose THC and CBD, Cann offers products that are balanced, social, and tailored for those seeking a mild, uplifting experience.

Results Cann

Industry

Cannabis-Infused Beverages

Location

National

Budget Budget relies upon market and competition. Results powered Direction.com app + Direction Pro SEO.

$$$$

Time Time to results relies upon market, competition, and budget. Results typical in 6 months+ with Direction.com app + Direction Pro SEO.

6 months

keywords

increase

Before1,372

After6,100

Rankings

visitors

increase

Before7,225

After22,233

Web Traffic

value

increase

Before $9,074

After$21,084

Traffic Value

Organic traffic

22,233 visitors/mo

+15,008 increase

Organic keywords

6,100 rankings

+4,728 increase

About Cann

Cann is a trailblazer in the cannabis industry, specializing in low-dose, cannabis-infused beverages that serve as a sophisticated alternative to traditional alcoholic drinks. Their product line combines carefully balanced doses of THC and CBD with natural ingredients to create a refreshing, approachable, and social drinking experience.

Cann caters to health-conscious and lifestyle-oriented consumers seeking a controlled and enjoyable way to relax, unwind, or socialize without the effects of heavy intoxication. As an industry innovator, Cann bridges the gap between the cannabis and beverage sectors, offering a novel product that aligns with modern trends in wellness and mindful consumption.

With a commitment to quality, transparency, and sustainability, Cann emphasizes inclusivity and education, making cannabis accessible to a broader audience. Their products are crafted to redefine the social drinking culture, focusing on delivering an elevated experience through exceptional flavor and responsible dosing.

SEO Campaign Overview for Cann

Our SEO campaign for Cann focused on increasing brand awareness and improving organic search visibility to position their products as a premium alternative for social drinkers seeking alcohol-free options. The strategy combined SEO content creation, technical and on-page SEO enhancements, and a targeted backlink acquisition plan. By creating engaging, keyword-optimized content, improving website performance, and building authoritative links, we aimed to drive qualified traffic and establish Cann as a leader in the cannabis-infused beverage market.

Here’s how we did it.

Elevating Visibility Through the Cannsplaining Blog

Our content strategy for Cann was developed to improve keyword rankings, expand keyword coverage, and drive increased organic website traffic. By focusing on educational and engaging content, we aimed to inform Cann’s audience about the availability of their products and their suitability as a modern alternative to alcohol in social settings.

Considering the innovative nature of cannabis-infused beverages, substantial keyword research and audience analysis were conducted to identify article topics that would rank well on search engines, drive traffic and resonate with Cann’s target demographic. This approach established a foundation for positioning Cann as a thought leader in the cannabis industry, fostering brand trust and awareness among health-conscious and lifestyle-oriented consumers.

The Cannsplaining blog served as the cornerstone of our content efforts, showcasing articles tailored to address the interests and questions of their audience. For example, posts like “The Benefits of Micro-Dosing THC: Unlocking the Power of Cannabis” highlighted the benefits of choosing Cann over traditional alcoholic beverages in social settings, blending informational content with lifestyle appeal.

Other articles, such as “Low-Dose Cannabis Drinks: What Are They and Why You’ll Love Them”, offered an educational perspective on the product’s unique features, positioning Cann as a pioneer in this niche market.

By combining engaging storytelling with keyword-optimized content, we created a robust library of resources that boosted search visibility, attracted qualified traffic, and solidified Cann’s reputation as a market leader.

Optimizing Cann's Digital Presence Through Technical and On-Page SEO

Our technical and on-page SEO strategy for Cann began with implementing sitewide optimizations to establish a solid foundation for long-term success. These optimizations focused on enhancing the user experience (UX) and user interface (UI), ensuring the website was mobile-responsive, fast-loading, and intuitively navigable.

Key improvements included streamlining navigation touchpoints, optimizing page layouts, and refining visual elements to create a seamless browsing experience across all devices. These efforts were designed not only to improve search engine visibility but also to provide visitors with an effortless journey from landing on the site to exploring content and products.

Beyond foundational improvements, we implemented a robust conversion optimization strategy to guide users through the funnel—from awareness to consideration, and ultimately to conversion. This included enhancing Cann’s product catalog by optimizing product pages for both user experience and search visibility.

Advanced techniques, such as the implementation of product rating schema, ensured that each product could independently rank in search engines while also providing users with detailed, trust-building information at a glance.

These measures not only simplified the checkout process but also encouraged repeat purchases and advocacy, transforming new customers into loyal brand ambassadors.

Generating Awareness Through a Strategic Digital PR Campaign

To amplify Cann’s brand visibility and online reputation, we developed and executed a robust backlink and digital PR strategy designed to introduce Cann to a broader audience.

Given the innovative nature of their cannabis-infused beverages, our approach focused on securing placements on relevant lifestyle and wellness publishers frequented by their target demographic. These outlets provided the perfect platform to share Cann’s messaging about the availability, quality, and unique appeal of their products. By featuring Cann in trusted publications, we aimed to establish their credibility and position the brand as a leader in the cannabis beverage market.

Our digital PR efforts went beyond basic link acquisition, emphasizing storytelling and community building to resonate with potential customers. Articles and mentions highlighted Cann’s ethos and the vibrant, inclusive community they’ve cultivated around their products, effectively connecting with consumers on an emotional level.

This strategy not only increased high-quality backlinks, which boosted search rankings, but also significantly enhanced brand recognition. By ensuring that Cann’s message reached lifestyle-focused readers, we created a ripple effect that informed, inspired, and encouraged these audiences to explore and advocate for the brand.

Work with our
SEO experts

It was a true pleasure collaborating with the team at Cann to elevate their brand and online presence. Their dedication to creating a unique and high-quality product made it an exciting and rewarding project to be a part of.

If you’re interested in learning how our SEO strategies can help your brand improve visibility and connect with your target audience, schedule a no-obligation discovery call with our team of SEO experts today.

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$804,216,597

Revenue unlocked for clients

13,394,149+

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