Making MMJ cards more accessible to patients nationwide
A national brand that provides U.S. residents access to medical marijuana cards through online telehealth appointments with certified physicians.
Rankings
Web Traffic
Sales
Organic traffic
+20,000 increase
Organic keywords
+15.1k increase
Elevate Holistics approached Direction.com with a need to enhance their online presence and drive more conversions for their medical marijuana card renewal and new card services. Their objective was to create geo-specific pages targeting every city and state they serviced, aiming to improve visibility for “near-me” searches and outperform their competitors.
Metrics Overview:
Elevate Holistics signed in 2022. After a month of competitive analysis, market research and detailed site audits, we got to work implementing our SEO strategy. The major lift here was technical and on-page SEO. Every month, we would optimize 30+ web pages (in addition to other deliverables, like backlink building and a content marketing strategy) to ensure their brand was properly positioned in search engine results pages.
Since starting Elevate Holistics’ SEO campaign, we have generate 9,687 new keywords.
We also improved ranking positions for 12,673 keywords.
Today, they have 4,568 keywords ranking on the first page of Google according to Ahrefs.
When Elevate Holistics enlisted our SEO campaign services, they were already ranking for a broad range of keywords that were pushing sales through their organization. But they were facing a serious problem — their website architecture wasn’t optimized.
This tends to happen when organizations deploy a bunch of different SEO tactics without first having a strategy in place to guide their efforts. This created a confusing URL structure on Elevate Holistics’ website, orphaned content, and web pages that were unable to fully impact search engine rankings and be profitable.
In the last six months, we’ve increased organic search impressions by over 3 million.
This has increased click-through rates by almost 100k clicks — 472k in total over the last 6 months.
In the last six months (Nov 2022 – April 2023), there has been a 17.30% increase in users (as compared to the previous six months May – Oct 2022), as well as 18.89% increase in new users.
By increasing keyword rankings and organic website traffic, we were able to produce an uptick in organic website conversions as well.
In the same period (Nov 2022 – April 2023), we increased goal completions by 21.58% — a conversion rate of 29.16%!
In total, we helped generate 461,477 website conversions, as cited in Google Analytics.
Elevate Holistics is a telehealth service provider that helps patients gain access to medical marijuana card certification in the United States.
Led by Stephen Stearman, Elevate Holistics has become a thought leader in medical and recreational marijuana laws and built a reputation as one of the premier publishers of marijuana news and responsible-use guides.
As part of their mission, Elevate Holistics provides a seamless customer journey for seek a hassle-free path access medical marijuana in their state
It’s been a major pleasure working with the team at Elevate Holistics, and our partnership is still very much alive. They’re extremely passionate about their success and that mindset has helped to produce the great results we reviewed above.
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Average Increase
Rankings
Web Traffic
Sales
A national brand that provides U.S. residents access to online and in-person concealed carry permit certification classes, training courses, gun laws guides, and more.
A national brand that provides U.S. residents access to medical marijuana cards through online telehealth appointments with certified physicians.
A national, top-rated tax relief firm that assigns a real, qualified tax attorney to every case.
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