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Making personalized mental healthcare easier to access

Therapy Unlocked

A passionate mental health practice based in Texas that’s dedicated to providing exceptional in-person and telehealth counseling services with a firm commitment to personalized care.

Therapy Unlocked Loog
Industry
Mental Health
Locations
Texas
Budget Budget relies upon market and competition. Results powered Direction.com app + Direction Pro SEO.
$$$$
Time Time to results relies upon market, competition, and budget. Results typical in 6 months+ with Direction.com app + Direction Pro SEO.
12 months (ongoing)
0x
keywords
increase
Before167
After2,400

Rankings

0x
visitors
increase
Before2,589
After10,856

Web Traffic

0x
sales
increase
Before 59
After183

Sales

Organic traffic

1,773 visitors/mo

+1,771 increase

graph 1 1

Organic keywords

2,057 rankings

+1,890 increase

graph 1 1

About Therapy Unlocked

Therapy Unlocked is a Texas-based, counselor-owned practice offering comprehensive mental health services through both in-person and telehealth options. Their team of licensed professionals provides a range of services, including individual therapy, couples therapy, group therapy, and specialized treatments such as EMDR and ketamine therapy. 

Committed to accessibility, Therapy Unlocked accepts major insurance plans and offers flexible scheduling with appointments available during early mornings, late evenings, and weekends. 

As a local, counselor-owned business, they emphasize personalized, high-quality mental health treatment tailored to the unique needs of individuals across Texas.

About Therapy Unlocked

SEO Campaign Overview for Therapy Unlocked

When Therapy Unlocked came to Direction.com, they had a clear mission: to make exceptional mental health care accessible to individuals and families across Texas. Our job is to ensure that mission reached every corner of the state by crafting a comprehensive healthcare SEO strategy that not only enhances their digital presence but also connects patients to the support they need—whether in-person or online.

Here’s how we’re doing it.

Campaign Objectives

Key Performance Indicators

Monthly Campaign Deliverables

SEO Content Creation

3

Technical/On-Page SEO

4

Digital PR/Backlinks

3

Mosaic

200

Campaign Performance

Google Analytics
April 2024 – April 2025 YoY
New Organic Users
Unique visitors from search engines.
+1,659%
Organic User Sessions
Total sessions started by organic users.
+1,438%
Conversion Highlights
  • Top channel for calls & forms
  • Influences all user journey stages
  • Leads in traffic, engagement, and conversions
Market Insight
  • Content effectiveness → higher lead conversion
Google Search Console
April 2024 – April 2025 YoY
Organic Clicks
Number of clicks from Google search.
+817.4%
Impressions
Number of times your site appeared in results.
+4,370%
Top Queries
  • "relationship problems"
  • "types of therapy groups" (+100%)
  • "therapist near me" (+287.5%)
  • "marriage counseling" (+100%)
Performance Summary
  • Core/local terms = top drivers
  • Conversion growth potential remains strong
CallRail Leads
April 2024 – April 2025 YoY
Organic Phone Leads
Calls attributed to organic traffic.
198 Calls
Organic Form Leads
Forms submitted by organic users.
129 Forms
Channel Insights
  • Google Organic = top lead source
  • Highest lead quality from organic
Conversion Drivers
  • Service pages
  • Optimized blog content
  • Mosaic location pages

Work with our
SEO experts

It’s been a major pleasure working with the team at Therapy Unlocked, and our partnership is still very much alive. They’re extremely passionate about their success and that mindset has helped to produce the great results we reviewed above.

If you’re interested in learning how our SEO strategies can help you medical practice reach more patients, then schedule a no-obligation discovery call with our team of SEO experts.

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0x
keywords
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After20,500
0x
visitors
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After19,200
0x
sales
per mo
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Budget Budget relies upon market and competition. Results powered Direction.com app + Direction Pro SEO.
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0%
keywords
increase
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After44.6K
0%
visitors
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After106,980
0%
sales
increase
Before 103,694
After131,648
Budget Budget relies upon market and competition. Results powered Direction.com app + Direction Pro SEO.
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0x
keywords
increase
Before142
After32,056
0x
visitors
per mo
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After32,578
0x
sales
per mo
Before 4
After1440
Budget Budget relies upon market and competition. Results powered Direction.com app + Direction Pro SEO.
$$$$
Time Time to results relies upon market, competition, and budget. Results typical in 6 months+ with Direction.com app + Direction Pro SEO.
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