Unleashing the Inner Warrior Within
A local wellness brand that provides group fitness and personal training classes to the greater Atlanta community.
Rankings
Web Traffic
Engagement
Organic traffic
+6,673 increase
Organic keywords
+5,694 increase
X3 Sports is a premier fitness and training center with multiple locations in the greater Atlanta area. Known for its high-energy environment and expert coaching staff, X3 Sports offers a variety of classes, including kickboxing, boxing, Brazilian Jiu Jitsu, yoga, and strength training, catering to fitness enthusiasts of all levels.
Their holistic approach blends fitness, wellness, and community to deliver real results for members striving to achieve their personal health and performance goals. Through their innovative classes and professional guidance, X3 Sports continues to transform lives while fostering a strong sense of community.
Our SEO campaign for X3 Sports focused on driving measurable growth in organic search visibility and engagement across their five locations in the greater Atlanta area. KPIs included increasing leads from organic search, improving rankings in the Google Map Pack for “near me” searches, and expanding keyword coverage for their diverse fitness offerings like kickboxing, yoga, and personal training.
Through targeted SEO strategies, we aimed to educate their community on the benefits of X3 Sports’ programs while boosting new member signups and free class signups, ultimately supporting their mission to transform lives through fitness.
In our collaboration with X3 Sports, we developed a comprehensive content strategy aimed at enhancing their online presence and authority in the fitness industry. Our deliverables included a series of targeted blog posts and articles designed to engage diverse audiences and improve search engine rankings for their lesson classes.
Here are some key highlights:
Created informative guides such as What Is BJJ? Exploring the Basics of Brazilian Jiu-Jitsu, offering practical insights for beginners while positioning X3 Sports as a fitness authority.
Delivered search-engine-focused articles like Ultimate Cardio Boxing Workout Regimen for Total-Body Fitness to improve rankings and attract high-intent organic traffic.
This strategy amplified X3 Sports’ reach, showcasing their expertise and commitment to transforming lives through fitness.
Our technical SEO strategy for X3 Sports was designed to enhance site structure, improve keyword targeting, and optimize user experience across critical pages. Key initiatives included:
Kickboxing Personal Trainer Page Optimization: Focused on keywords like “kickboxing personal trainer” with updated titles, meta descriptions, and header tags. Enhanced mobile UX, added interlinks, and optimized image alt texts for better search visibility. (New page: Kickboxing Personal Trainers)
Blog Optimization – Kickboxing Benefits for Females: Consolidated overlapping content to prevent keyword cannibalization and set up 301 redirects. Improved SEO with targeted keywords, refreshed meta descriptions, and optimized images. (Updated blog: Kickboxing Benefits for Females)
Location Page Optimizations: Enhanced local SEO with location-specific keywords, schema markup for local businesses, and updated titles and interlinks. Improved image SEO and fixed all broken links to strengthen visibility for key locations. (Examples: Marietta, Athens)
Kickboxing Class Pages Optimization: Targeted location-specific keywords for key service areas with refreshed meta tags, header improvements, and interlinks. Optimized images to support faster load times and improved ranking potential. (Examples: Kickboxing West Midtown, Kickboxing North Marietta)
This comprehensive approach improved X3 Sports’ search rankings, visibility for “near me” searches, and overall user engagement across their website.
A robust backlink strategy was integral to improving X3 Sports’ online authority and driving both search visibility and organic traffic. By strategically building backlinks from high-quality, relevant websites, we aimed to enhance the website’s search engine rankings and generate referral traffic.
Here are some key factors we considered when acquiring new digital PR mentions for X3 Sports:
Targeted Anchor Texts: Each backlink is associated with specific anchor texts that are relevant to the content of the linked page. For example, anchor texts like “best exercises for weight loss,” “best headgear for boxing,” and “how to get into boxing training” are used to link to relevant blog posts on the X3 Sports website.
High Domain Authority (DA) and Domain Rating (DR) Sites: The backlinks are placed on websites with varying levels of domain authority and domain rating, which can influence the effectiveness of the backlinks in improving search engine rankings. For instance, some backlinks are from sites with DA and DR values as high as 89 and 78, respectively.
Organic Traffic Considerations: The strategy also considers the organic traffic of the sites where backlinks are placed. This helps ensure that the backlinks are not only beneficial for SEO but also have the potential to drive traffic to the X3 Sports website.
It’s been a major pleasure working with the team at X3 Sports. They’re extremely passionate about their success and that mindset has helped to produce the great results we reviewed above.
If you’d like us to generate similar results for your business, start by scheduling a no-obligation discovery call with our SEO team.
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