As your campaign progresses and website traffic increases, we’ll have access to data that will show our SEO team rooms for improvement. Ultimately, the chief principle of CRO is to remove barriers preventing users from taking action, while establishing a more cohesive sales funnel.
We want to capitalize on all micro and macro conversions currently in place, which both contribute to your overall business goals. For instance, if we are seeing increases in traffic to a particular landing page, but low conversions on that page, it is possible that the referral source — Google, Social Media, Bing, etc. — was “misleading,” or the page didn’t deliver on expected value. Therefore, we study the SERP features for that page and gauge on-page usability to create conversion channels that promote lead generation.
CRO is time intensive and requires analysis of most every web page — especially power pages — but will take your SEO campaign to new heights. If you’re interested in learning more about improving conversion rate optimization on your website, visit our how-to guide on the subject.