How to Create and Manage a Sharecare Business Listing

Sharecare is a digital health and wellness platform that connects patients with healthcare providers, wellness content, and personalized health tools. Unlike traditional provider directories, Sharecare functions as a broader health engagement platform — offering provider search, health assessments, digital coaching, and telehealth integration.

For healthcare practices, the value is visibility. Sharecare draws millions of monthly visitors looking for health information and provider recommendations, and its provider directory is powered by Healthgrades. That means your Sharecare profile feeds into a wider ecosystem of patient-facing search tools.

Sharecare at a Glance

3–7M

Monthly website visits (seasonal)

Healthgrades

Powers the provider directory — one update covers both

Digital Health Awards (Fall 2025)

Major

Health plan partners: Anthem, UnitedHealthcare, Wellstar

Beyond

Listing: RealAge, digital coaching, telehealth, wellness programs

How to Claim Your Sharecare Profile

Search for your existing profile

Visit sharecare.com and search your name or practice to see if a listing already exists. Most licensed providers are auto-populated from public data.

Go to the Healthgrades provider portal

Navigate to update.healthgrades.com to claim or update your profile. This is the backend system that powers Sharecare’s directory.

Verify your identity

Healthgrades uses NPI-based verification to confirm you’re a licensed provider.

Complete your profile

Add your specialties, accepted insurance plans, office locations, hours, and appointment availability.

Add a professional photo and bio

Profiles with headshots and provider bios generate more patient engagement than text-only listings.

Best Practices for Managing Your Sharecare Listing

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Keep insurance and office hours current. Since Sharecare pulls data from Healthgrades, any updates you make in the Healthgrades portal will sync to your Sharecare profile. Outdated insurance or hours information is one of the fastest ways to lose patient trust.

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Respond to patient reviews. Reviews visible on Sharecare originate from Healthgrades. Responding to both positive and negative reviews signals that your practice is engaged and accountable.

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Maintain NAP consistency. Your practice name, address, and phone number should match exactly across Sharecare, Healthgrades, Google Business Profile, and every other directory. Even small discrepancies can create local SEO conflicts.

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List all specialties and conditions treated. Sharecare’s search filters allow patients to find providers by specialty, condition, and procedure. The more complete your clinical profile, the more search queries you’re eligible to appear in.

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Audit your profile quarterly. Because Sharecare’s data syncs from Healthgrades and other public sources, automated updates can occasionally overwrite manual edits. Check your listing every quarter to catch any data drift.

Sharecare occupies a unique position in the healthcare directory landscape — patients who find your profile here are already in a health-focused mindset, making them higher-intent prospects. For more on building practice visibility across healthcare directories, see Direction’s guide to healthcare SEO.

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