Vitals is one of the largest healthcare provider directories in the United States, with a database of over 8 million medical providers and nearly 900,000 monthly visits. The platform is heavily U.S.-focused — 93% of its traffic comes from American patients searching for doctors by specialty, location, and insurance acceptance.
For healthcare practices working on local SEO, Vitals is a high-value citation source. With 65% of its traffic coming from Google organic search, an optimized Vitals profile strengthens your practice’s visibility in the same search results your patients are already using.
Vitals at a Glance
How to Claim Your Vitals Profile
Best Practices for Managing Your Vitals Profile
A claimed and optimized Vitals profile puts your practice in front of hundreds of thousands of U.S. patients who are actively searching for a provider. As part of a broader healthcare SEO strategy, consistent directory citations across platforms like Vitals reinforce the local trust signals that search engines use to rank healthcare providers.