Spyglass Realty, led by CEO and broker Ryan Rodenbeck, partnered with Direction to elevate their online presence in the competitive Austin real estate market. Within a year, the collaboration resulted in a 117% increase in organic traffic, doubled keyword rankings, and a significant boost in qualified leads, particularly in the downtown Austin condo market.
Services:
Local SEO
Industry:
Real Estate
Market:
Austin, TX
Timeline:
June 2023 to current
Before: 12,156
After: 27,409
Keyword Rankings
Before: 8,985
After: 40,197
Monthly Traffic
Before: 50
After: 125
Monthly Leads (organic)
Client testimonial video
Spyglass Realty is a local real estate brokerage in Austin, TX with over 3,000+ families helped to-date.
Client at a glance:
In the competitive real estate market of Austin, Texas, Ryan Rodenbeck, the CEO and broker of Spyglass Realty, found himself at a crossroads. Despite years of managing SEO in-house, Ryan realized he’d outgrown his in-house capabilities. He needed a partner who could take his vision and transform it into tangible results.
Ryan’s journey to find the right SEO partner wasn’t smooth sailing. He first turned to a well-known agency with an impressive reputation, hoping their clout would translate into results. While they made some progress, Ryan soon felt the sting of unfulfilled potential and wasted resources.
Organic traffic
+31,212 increase in 9 months
Organic keywords
+15,253 increase in 9 months
*Not only have we increased the amount of keywords the website ranks for by 15,000+ keywords, but we’ve gotten 527 keywords to rank in the top 3 results organically.
Our approach was refreshingly different. We didn’t just listen to Ryan’s goals; we internalized his vision. Our team crafted an SEO roadmap that aligned perfectly with Spyglass Realty’s ambitions. We were able to build upon the foundation he had laid, weaving his piecemeal efforts into a cohesive strategy.
The results began to pour in, exceeding even Ryan’s optimistic expectations. Within a year, Spyglass Realty saw a staggering 117% increase in organic traffic. Their keyword rankings doubled, opening up new avenues for client acquisition. But the most dramatic transformation occurred in their downtown Austin condo market.
Before partnering with Direction, Spyglass Realty struggled to generate leads for downtown condos, managing only one or two inquiries per week. Our targeted approach skyrocketed those numbers from 1-2 to 5, then 15, then 25 qualified leads per week. This growth wasn’t just about numbers; it represented real people looking to buy property, translating directly into increased revenue for Spyglass Realty.
The impact on Ryan’s business was profound. By focusing on organic growth, Spyglass Realty reduced its reliance on paid lead sources, significantly improving profit margins. This shift provided Ryan with peace of mind, freeing him from the vulnerability of depending on a single lead source in an unpredictable market.
The benefits extended beyond just lead generation. Spyglass Realty’s enhanced online presence attracted not only potential clients but also talented real estate agents looking to join a thriving team. Under Direction’s real estate SEO expertise and guidance, the brokerage grew from 80 to 140 agents, a testament to its rising prominence in the Austin real estate scene.
Spyglass Realty became a Direction customer in July 2022 with the goal of becoming the top-rated real estate agency in local searches throughout Austin, Texas.
In 3 short months, Spyglass Realty expanded their local maps rankings to a wider geographic area. The increase in overall visibility means that when more customers search for realtors in Austin, TX, they’re much more likely to find Spyglass Realty as a top result. Today, when you search “realtors near me” in Austin, you’ll find Spyglass Realty as a top result in Google’s Map Pack.
Spyglass Realty’s visibility on Google nearly doubled from July to August — just 1 month after we made optimizations for their Google Business Profiles.
In July 2022, they had 3,621 search impressions, compared to 6,831 in August 2022.
Similarly, they increased from 2,115 maps impressions in July to 5,733 in August.
Another major win for Spyglass Realty was the number of interactions on their Google Business Profile.
From July to August 2022, they saw 2x the number of requests for driving directions and double the number of clicks to their website (from 119 to 261 clicks).
The real estate industry relies heavily on photography to communicate the value of their listings. It was awesome seeing Spyglass Realty dominate image searches so quickly. As we can see, Spyglass Realty’s visibility in image searches on Google experienced a massive uptick from July to August 2022 — going from 4,328 to 8,780!
The success of Spyglass Realty’s Local SEO campaign can be summarized by the number of customers to find their Google Business Profile through local search.
From July to December 2022, Spyglass Realty was discovered through indirect searches on Google Maps 131,324 times.
As we can see the majority of this discovery is driven by indirect queries, meaning a customer found their organization by searching for the services they offer, their business category, or their specified keywords.
Certified account managers and ad accounts that clear Google's own performance bar, audited yearly.
Clutch interviewed our healthcare clients on the record and named us its top medical SEO company for 2026.
Weekly scorecards, quarterly rocks, and a single owner for every client number, including yours.
We can’t wait to hear from you. You can pick a preferred time on the next page.
We respect your privacy and do not share your info with third parties
