Village Green Apothecary ranked for thousands of search terms, yet hardly anyone landed on the site. Two years of SEO fixed that disconnect and turned those rankings into real, converting traffic and sales.
Healthcare SEO On-page SEO, product-page content, blog posts, technical SEO, link building and digital PR.
Pharmaceuticals
Maryland
Timeline:
24 Months
Before: 7,528
After: 32,138
Before: 1,245
After: 10,182
Before: 705
After: 5,822
Organic traffic
10,182 visitors/mo
+8,937 increase
Organic keywords
32,138 rankings
+24,610 increase
Village Green Apothecary is an integrative pharmacy in Bethesda, Maryland. It sells supplements, herbal remedies, and holistic health products, with licensed pharmacists guiding the recommendations. Customers buy in store and online across the country.
Most of them find the pharmacy the way people find any health product now, by searching first. They look up a symptom, a supplement, or a remedy, then read before they buy.
Pharmacy at a glance:
When the campaign started, Village Green already ranked for 7,528 keywords. The traffic told a different story, barely 1,245 visitors a month and about $705 in monthly traffic value.
The rankings were there. They just sat too low to pull the visitors. For a pharmacy selling nationwide and serving Bethesda in person, those visitors are orders and store visits it never got.
Supplements and health products are Your Money or Your Life territory to Google. Pages get held to a high bar on expertise and trust, so a pharmacy can’t rank on thin content. Village Green also competes with giants like Amazon and the big supplement retailers for the same searches.
Two audiences made it harder. The pharmacy needed local visibility in Bethesda and national reach for online orders, from one site. And every supplement page had to sell without making a health claim it couldn’t back.
The starting point was 7,528 rankings that barely moved traffic, so the first job was clear. Turn those rankings into visitors, and add coverage for the high-value terms that convert.
Grow online orders and Bethesda store visits from search. Build the kind of authority a health brand needs to hold rankings for the long run.
We rebuilt the product pages for speed and mobile, since most health shoppers browse on a phone. We linked each product to the blog post that explains it. We added product schema so listings can show price and stock right in the search result.
Together that turned a browsing visitor into a buying one, with a clear path from blog to product to checkout. The cleanup also kept the site crawlable as the page count grew.
Every article came from Village Green’s own pharmacists. In a health niche, that authorship is what earns Google’s trust and a customer’s, so we built the content calendar around it. Each piece answered a real search, from seasonal immune support to gut health and specific supplements.
Links tell Google how far to trust a health site, so we earned them from reputable publishers in the wellness space. We chased relevance over volume, since a few strong links move rankings more than a stack of weak ones. Every link also passed authority through the internal structure to the product pages.
Links tell Google which stores to trust, and in this category trust is everything. So we ran digital PR to earn coverage and links from publications relevant to the space. We chased relevance over volume, since a few links from the right sites move rankings more than a pile of weak ones.
Every link also passed authority through the internal structure, so the product and category pages benefited alongside the post that earned it. We kept the link profile clean, since a single toxic link can drag a store in this niche.
Over two years, an already-established pharmacy turned a pile of dormant rankings into a real flow of organic visitors.
Start with the money. The organic traffic Village Green earns is now worth about $5,822 a month, up from $705. That’s what the same visitors would cost through Google Ads, and the pharmacy pays nothing for them.
Traffic grew right alongside it. Monthly organic visitors climbed from 1,245 to 10,182, roughly eight times what the site pulled before. Ranking keywords more than quadrupled, from 7,528 to 33,460.
The growth was sitting there in those 7,528 rankings, stuck too low to do anything. We raised the positions that mattered, then added the high-value terms the pharmacy had been missing.
Then pharmacist-authored content and a faster store made those visitors trust the brand and buy. In a YMYL niche, that mix of real expertise and clean technical work is what compounds, and two years of it shows.
Direction’s content strategy for Village Green Apothecary started with one thing readers could trust, their own pharmacists. Every post carried a pharmacist’s byline, which set VGA apart as a credible authority in integrative health and personalized wellness. The blog covered four themes.
Pharmacist-backed content and product picks built VGA’s authority, grew online sales, and kept readers coming back.
Direction’s technical SEO for Village Green Apothecary built a clean online store and set VGA up for steady search performance. We restructured the product pages and linked them across the site, so shoppers moved through faster and rankings climbed. Here are the four main areas we optimized:
Every pharmacy and health brand starts from a different place, so the first step is a clear read on yours. On a discovery call we’ll look at where your traffic comes from now, how you rank, and whether search fits your goals.
Certified account managers and ad accounts that clear Google's own performance bar, audited yearly.
Clutch interviewed our healthcare clients on the record and named us its top medical SEO company for 2026.
Weekly scorecards, quarterly rocks, and a single owner for every client number, including yours.
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