Our dental PPC services put your practice at the top of search results, turning clicks into consultations and consultations into long-term patients.
Win new bookings through strategic dental PPC campaigns
You already know Google Ads works. The problem is finding an agency that knows dental. Most PPC agencies burn through your budget, targeting patients who will never book. They bid on the wrong keywords. They send traffic to landing pages that don’t convert. They count clicks instead of measuring booked appointments.
We manage dental PPC differently. We track cost-per-patient, build campaigns around the procedures that matter to your bottom line, and report results you can actually verify.
The difference between profitable dental PPC and wasted ad spend comes down to three factors:
Get all three right, and your cost per new patient drops while your schedule fills.
Dental PPC places your practice at the top of Google when patients search for services you offer. Someone types “dental implants near me” or “emergency dentist open now” and your ad appears above organic results. You pay only when they click.
Dental practices fill chairs with PPC campaigns built around high-intent patient searches. Our dental Google Ads management targets procedure-specific keywords like “dental implants near me” and “emergency dentist [city]” while eliminating wasted ad spend on unqualified clicks. We report results in metrics that drive practice growth: new patients, cost per booked appointment, and return on ad spend.
Every campaign optimization lowers your patient acquisition cost. Every qualified lead adds production to your schedule. The right dental PPC strategy attracts patients actively searching for care and converts ad spend into trackable revenue.
We build Search campaigns around the procedures that drive your highest production. When someone searches "dental implants near me" or "emergency dentist open now," your practice appears first. Our keyword strategy filters out price shoppers and Medicaid searches so your budget targets patients who actually convert.
We design Display campaigns that follow potential patients across the web after they visit your site. Someone researches Invisalign, leaves without booking, then sees your ad while reading the news. Our retargeting sequences bring them back when they're ready to schedule. Display also builds awareness for elective procedures in your target zip codes.
We set up and manage LSA campaigns that put your practice above standard search results with Google's verification badge. You pay per lead instead of per click, which eliminates wasted spend on accidental taps. Our clients see LSAs deliver 30-50% lower cost per lead compared to traditional Search campaigns.
Track your dental PPC performance in real time through our custom reporting dashboard. See ad performance, campaign optimizations, new patient calls by source, and cost per booked appointment as they happen. No waiting for reports or guessing what your ad agency is doing.
Full transparency into strategy, execution, and results, available 24/7.
Your patients expect same-day appointments. You should expect the same responsiveness from your dental PPC agency. Campaign questions answered within hours. Google Ads updates made the same day you ask. Call or email your dedicated strategist anytime.
You get a full team of dental PPC specialists focused on filling your schedule. We handle campaign builds, bid adjustments, ad testing, landing page updates, and monthly strategy reviews based on your patient acquisition data. You focus on dentistry. We focus on new patient growth.
Our dental PPC services cover every aspect of digital advertising on Google. From initial keyword research to ongoing optimization, we handle it all while you focus on patient care. Each ppc service below ties directly to one goal: lowering your cost per acquired patient while increasing appointment volume.
You need new patients but can’t afford to waste money figuring out Google Ads. We build campaigns that target your specific service area and procedures. Most solo practices see their first new patient leads within 14 days of campaign launch.
Managing PPC across multiple locations creates complexity. Different markets, different competition, different budgets. We build separate campaigns for each location while maintaining reporting you can compare across your entire organization.
DSOs need scalable patient acquisition with clear cost-per-patient metrics. We manage portfolios of dental PPC accounts with standardized reporting, centralized budget control, and location-level performance visibility. Our systems integrate with enterprise practice management platforms.
Oral surgeons, periodontists, orthodontists, and pediatric dentists compete for different keywords than general practices. We build specialty-specific campaigns that target referring dentists and direct-to-patient searches for procedures like implants, wisdom teeth, and Invisalign.
New practices can’t wait 12 months for SEO to build momentum. PPC fills your schedule while organic rankings develop. We create launch campaigns that generate patient flow from day one, then scale spend as your capacity grows.
Most PPC agencies treat dental accounts like any other client. They apply generic strategies, report on vanity metrics, and disappear between monthly calls. We built our dental PPC management around what actually matters to practice owners: white-glove service, more patients, lower acquisition costs, and complete visibility into results.
 | Generic PPC Agencies | |
|---|---|---|
| Industry Focus | Healthcare-exclusive | Any industry, any client |
| Reporting Metrics | Cost-per-patient | Clicks and impressions |
| Performance Access | Same-day dashboard access | Monthly PDF reports |
| Response Time | Hours | Days |
| Account Management | Dedicated senior strategist | Rotating junior managers |
| HIPAA Knowledge | Built into every campaign | Learn as they go |
| Dental Keyword Expertise | Procedure-specific targeting | Broad match guessing |
We know choosing a PPC agency means asking tough questions about budgets, timelines, and whether we actually understand dental patient acquisition. These FAQs address the real concerns practice owners have about paid advertising.
Dental practices should spend between $2,000 and $10,000 monthly on Google Ads depending on market competition, location, and growth goals. Budget allocation typically breaks down as follows:
Direction’s dental PPC clients average a 5:1 return on ad spend, meaning every $1 invested generates $5 in patient production value.
Your budget should match your capacity and goals, not an arbitrary number. Request a free PPC audit to get a custom budget recommendation for your market.
Dental PPC campaigns generate new patient leads within 7-14 days of launch for most practices. The optimization timeline follows three phases:
Direction’s dental campaigns reach stable cost-per-acquisition metrics 40% faster than industry average due to our healthcare-specific keyword libraries built from managing 500+ medical PPC accounts.
You shouldn’t wait months wondering if your ads work. Schedule a strategy call to see projected lead timelines for your specific market.
Dental PPC cost per lead ranges from $25 to $200 depending on the procedure type and geographic competition. Typical cost-per-lead benchmarks include:
Direction focuses on cost-per-acquired-patient rather than cost-per-lead. A $150 implant lead that converts to a $4,500 case delivers 30:1 ROI, making lead cost less important than patient value.
The right metric is what you pay per patient who actually books, not per form fill. Get a free audit to benchmark your current cost-per-patient against industry standards.
Yes, we manage dental PPC campaigns for multi-location dental groups and DSOs with 2 to 50+ office locations nationwide. Multi-location campaign management includes:
Direction’s largest dental client operates 30+ locations across Canada, with campaigns generating 32,400 monthly visitors and $25,000 in monthly traffic value from coordinated PPC and SEO efforts.
Scaling paid media across locations creates complexity most agencies can’t handle. Book a DSO strategy session to discuss enterprise dental PPC management.
Karen Threlkel
My search ranking increased significantly due to their skilled approach in SEO. My practice is also experiencing an increase in patients. They are really responsive and great to work with. I’ve been working with them for over 5+ years now.
Stephen Stearman
They got my site to rank at the top of search results for hundreds of pages in hundreds of different cities, which generated over 1,200 new patients in just the first month.
Ginger M. Sullivan
I’ve seen my search rankings soar thanks to their expert SEO strategies implemented while building my website. My practice has experienced a notable increase in new patients across all therapy types. They continue to be an invaluable partner in growing my mental health practice.
PPC for Dentists: Resources
Smart. Effective. Patient-Focused. We deliver dental PPC that works for practices of all sizes. Start attracting qualified patients before competitors capture your market.
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