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Roofing SEO Company

The best roofing
SEO services for businesses

Struggling to get your roofing business found online? Search engine optimization (SEO) is the solution. Our SEO services are designed specifically for roofing contractors to improve website rankings and drive more calls and leads. With proven strategies, we’ll get your site ranking higher for searches like “roof repair near me.”

How much web traffic are you missing out on?
January 2025 searches for An estimation of the average monthly number of searches for a keyword over the latest known 12 months of data
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"roofing near me"
14K
seo roofing near me
22K
Jan 2024
Jan 2025
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Average Clicks
8.9K
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Solutions

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Search engine optimization

At Direction.com, we offer comprehensive SEO solutions tailored for roofing companies. Our SEO experts will optimize your website, create content focused on ranking for local searches, build high-quality backlinks, and track your performance using the latest tools. We will handle your SEO from start to finish, allowing you to concentrate on providing excellent service to your roofing customers.

Website design

A modern, mobile-friendly website is essential for roofing contractors to attract customers online. Our web developers will build an effective site to showcase your services, enable easy contact requests, and convert visitors into leads. We handle all aspects of website design and development so you can focus entirely on your roofing business.

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reputation management professional services

Reputation management

Positive online reviews and reputation are crucial for roofing contractors to build trust and attract new customers. Our reputation management services help improve and monitor your online reputation through strategies like review generation and social media engagement. We’ll get more positive roofing reviews on sites like Google so you stand out for providing quality work and service.

What We Do

SEO Services for Roofers

Roofers benefit from improved online visibility with our tailored SEO services. We help your company rank for terms like “roof replacement near me,” drive traffic to your site, and secure more leads from local homeowners in need of trusted roofing services.

Keyword Research & Content

We conduct thorough keyword research to find the phrases local property owners use to locate roofing contractors. By targeting terms like “roof replacement near me” and “licensed roofer in [city],” we create content that ranks for high-intent queries, driving visitors to request quotes or consultations.

Competitor Intelligence

We analyze competing roofing companies in your area to understand their SEO strategies. By examining their target audience, site design, and content gaps, we uncover opportunities to rank higher for valuable terms. These insights inform a strategy to outperform rivals in local search.

Local SEO

Local SEO ensures your roofing business appears prominently in search results. We refine geo-targeted content, master your Google Business Profile, and implement schema markup. These strategies drive local leads, connecting your services with nearby homeowners searching for roofers.

Expert Content

Our experts create engaging content tailored to your audience, covering topics like roof maintenance and storm repair. By targeting keywords like “best roofing materials for storms,” we improve visibility and guide customers through their research to choosing your services.

Link Building

We secure links from trusted roofing publications and locally relevant sites. These links improve rankings for keywords like “roof repair” or “slate roof installation.” Each link drives qualified traffic and helps you stand out in local searches for roofing solutions so you land more customers.

Technical SEO

A fully optimized website converts visitors into clients. We enhance speed, navigation, and mobile responsiveness to improve user experience. These updates create a seamless site that captures more calls, form submissions, and quote requests from property owners.

On-Page SEO

We optimize website content for relevance and engagement, seamlessly integrating location keywords. This strategy helps your site rank for searches like “roof inspections” and converts visitors into clients. From strong headlines to clear calls-to-action, we make every page impactful.

Schema Markup

Schema markup highlights key details like services, reviews, and payment options directly in search results using hidden code in your pages. This structured data improves visibility and click-through rates, ensuring homeowners see your roofing business as the go-to option for their needs.

Content Silos

We build content silos to organize your site into a logical structure. For example, a hub on “Roofing Types” links to topics like “Metal Roofing” or “Solar Tiles.” This setup enhances user engagement and establishes your site as an authoritative resource in roofing locally and regionally.

Resources

Roofing SEO Company marketing hacks

What is the Google Map Pack & Why Is This Important For Local Businesses
Article
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Article
NAP Audits for Local SEO
Article
Painter Roofing and Construction Logo 1
Painter Roofing & Construction

Frank Painter

Chris and his SEO Team are very professional and I highly recommend them. They will make sure you are taken care of. Our rankings are skyrocketing, we’re excited to continue working with Direction.

128%
Total leads
204%
Web traffic
189%
ROI
Result Driven

Success stories from real business owners

Andrew Ortiz Diligent Exterior Remodeling
Diligent Exterior Remodeling

Andrew Ortiz

277%
Total leads
192%
Web traffic
328%
ROI
Jessica Klein REI Construction
REI Construction

Jessica Klein

Working with Direction has been great! I hired them on behalf of my supervisor to do a completely new website and SEO campaign for a commercial construction company in GA.

125%
Total leads
228%
Web traffic
230%
ROI
Customer Testimonials

Get a FREE proposal crafted by SEO experts

Get a FREE proposal from our roofing SEO specialists. Learn how we can boost your rankings, connect with more homeowners, and grow your roofing business online.

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Market leader
in SEO strategy

"Our leads have doubled since partnering with Direction"
best medical SEO company award.

Voted top rated
SEO agency

"We felt like their top priority every step of the way"
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5 Star rated
in excellence

“The perfect sales
accelerator for SMBs"

Real, sales-backed results,
Proven strategies.

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Learn

Common Roofer SEO Q&A's

Have questions about roofer SEO? Check out our FAQs to learn how we can help boost your visibility and attract homeowners needing roofing services.

There are several important things to do in order to make your roofer website optimized for SEO:

  • Use targeted keywords in page titles, headers, image alt text, and content. This helps search engines understand what each page is about and rank it for relevant searches. Our experts choose keywords based on research into high-volume terms people search when looking for roofing services.
  • Create unique, high-quality content for each page that provides value for visitors. Avoid thin or duplicated content. Useful content like roofing guides helps pages rank better.
  • Optimize page speed by minimizing large files, enabling compression, and optimizing code. Faster load times equal better SEO.
  • Implement proper website architecture using categories, tags and sitemaps. This makes it easier for search engines to crawl and index your site.
  • Build high-quality backlinks from relevant websites to signal authority and boost rankings.
  • Use Schema markup to help search engines understand your business type, services, events and more.

Our comprehensive approach covers all these aspects and more to ensure your roofing website follows SEO best practices. We handle the technical optimization so you can focus on your roofing business.

When it comes to marketing a roofing company, an effective approach utilizes multiple platforms to maximize reach and results. Some of the best platforms to include are:

  • Your Website – This is the hub for all marketing efforts. A properly optimized site ranks in search engines and provides information to attract and convert visitors.
  • Search Engine Marketing – Pay-per-click ads on Google Ads and Bing Ads allow you to advertise directly to people searching for roofing services. This delivers targeted leads to your site.
  • Social Media – Platforms like Facebook and Instagram are great for building brand awareness, connecting with potential customers, and generating leads through promotions.
  • Review Sites – Monitoring and generating positive reviews on sites like Google, Facebook, and Yelp builds credibility and trust.
  • Direct Mail – Physical mailers can engage homeowners who aren’t actively searching online. Retargeting helps connect your digital and print efforts.
  • Referrals – Satisfied customers who refer others to your business are powerful. Offering referral incentives helps accelerate word-of-mouth.

The most effective approach combines digital marketing on your website, search and social platforms with traditional options like mailers and referrals. This allows you to reach both proactively searching customers as well as passive homeowners open to roofing services. Our comprehensive roofing marketing strategy covers all these platforms.

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