Leads and sales are the lifeblood of gym memberships. People are waking up every day, looking in the mirror and having second thoughts about themselves, searching Google for local gyms to join.
Whether it’s for weight lifting, personal training, or group classes – you need to take advantage of every opportunity to bring on a new customer as soon as they make the decision to visit a gym.
Tips For Boosting Your Gym SEO
There are many forms of gym marketing. Our favorite is Local SEO. Because, what’s better than showing up the second people need you?
While gym SEO may seem like a daunting task, it’s essential for any local business that wants to be visible online. As a gym, the good news is that local SEO is one of the most affordable, and most powerful ways to drive new customers each and every single month.
The higher you rank in search results, the more people click on your website, call, and get directions to your gym. Local SEO is a dependable marketing channel that provides your gym with opportunities to convert leads into customers, and customers into fit, happy brand advocates.
Plus, ranking your Google Business Profile high in local search results helps your gym build trust with people who don’t yet know your brand yet – potential customers. They’re more likely to believe that you’re a credible business if you’re ranking on the first page of Google, especially when you’re out-ranking your competition.
The best part? Local SEO can help you get more visibility and traffic without having to pay for advertising. You’ll be saving a whole lot of money not having to pay for ads to be found in search results.
1. Utilize helpful content, keywords and phrases on your Gym's website
Content is the lifeblood of any successful fitness business. Just like a workout plan, a content plan needs to be strategized, followed consistently and continually optimized in order to achieve true results. Without a plan, you’ll be missing out on ripe prospects and opportunities for growth!
One of the easiest ways to convert leads to members of your gym is to be seen as the authority in your local area. Below are some great examples of content you can create that will ultimately help boost your gym SEO:
The most important thing to remember about keywords is that they should reflect what your target market searches — in other words: if your gym offers “weight lifting classes in Austin”, then make sure that your website has a page dedicated to it, and that you have blog posts related to weight lifting which link to that page. Just be careful not to “keyword stuff” or insert the above search phrase awkwardly in a sentence. Always ensure that you are writing for the user, not the search engine (SEO has come a long way in the past decade).
2. Acquire Different Types of Links
There are many great ways to acquire backlinks to your gym’s website. The best types of links are ones that people actually click on and take them to your website. Let’s take a dive into each type of link:
Overall, the more your website is mentioned and shared online, the better your gym SEO typically performs. Get links and mentions from everywhere you can that is relevant. Whether the link is do-follow or no-follow is not as important as how useful the link is for the user and if they actually click through to your website.
3. Optimize Your Gym's Google Business Profile
One of the most important things you can do for your gym’s Local SEO is to optimize your Google Business Profile (GBP). This is the free listing that appears in the “Map Pack” whenever someone searches for a local business like yours. It’s essential to optimize your GBP as much as possible in order to get into the top 3 results.
Tips for Optimizing Your Gym's Google Business Profile:
4. Improve your website's experience with Technical SEO
If your website is continually optimized, it’s likely to be easier to use and navigate. This can improve your customer experience and make people more likely to become customers. But, what does it mean to continually optimize your website? Let’s dive into that below.
Your website’s speed is important for a few reasons:
Here are a few things you can do to improve your website’s speed:
5. Monitor your website's progress with Google Analytics
Google Analytics is a free tool that you can use to track your website’s traffic and performance. You can use it to see how many people are visiting your website, where they’re coming from, what pages they’re looking at, and more.
You can also use Google Analytics to track your website’s conversion rate, which is the number of people who take a desired action on your website (like signing up for a free trial membership or requesting more information).
Using Google Analytics to see how people are engaging with your website so that you can optimize pages based on data will increasingly help your local rankings.
Get Started with Local SEO for Gyms
Local SEO is an incredibly powerful marketing tool that can help your gym in many different ways. From building trust and credibility to generating a consistent flow of leads at a lower cost than most any other form of marketing, if you’re not already using gym SEO services, now is the time to start.
Check out Direction Local – a simple, yet effective tool that will grow your local rankings for only $999/year.