How to Create and Manage a YellowPages Business Listing

YellowPages.com (YP) is one of the most established business directories in the United States, now owned and operated by Thryv. With nearly 3 million monthly visits and 87% of its traffic coming from U.S.-based users, YP remains a high-authority citation source — particularly for local service businesses including healthcare practices.

While YellowPages.com is a general business directory (not healthcare-exclusive), its domain authority, age, and deep integration with local search data make it one of the core directories that local SEO strategies should include.

YellowPages.com at a Glance

~2.9M

Monthly visits (early 2026)

87%

Traffic from the United States

Growing

AI referral traffic from ChatGPT, Gemini, Claude

Thryv

Publicly traded local business software company

One of

Oldest and highest domain authority US business directories

How to Claim Your YellowPages Listing

Search for your practice

Go to YellowPages.com and search for your practice name or your name + specialty + city.

Claim your listing

Select your business from the results and follow the prompts to claim ownership. You will need to create a free business account if you don’t already have one.

Verify your business

YP verifies ownership via phone, email, or postcard. Have your practice phone number and email address ready.

Complete your profile

Add your practice address, phone number, website URL, office hours, accepted payment methods, and a description of your services.

Select the right categories

Choose the healthcare-specific categories that match your practice — primary care, dentistry, mental health, specialty medicine, etc. Accurate categorization determines which searches your listing appears in.

Best Practices for Managing Your YellowPages Listing

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Ensure NAP consistency. Your name, address, and phone number on YellowPages must exactly match your Google Business Profile and all other directory listings. YP is one of the major data aggregator sources — inconsistencies here can propagate across the local search ecosystem.

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Write a keyword-aware business description. YP allows a free-text business description. Use it to naturally include the services you offer and the areas you serve. This helps with both YP’s internal search and external search engine indexing of your profile page.

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Add photos. Listings with photos stand out in search results and receive more clicks. Upload a professional headshot, office exterior, or waiting room photos.

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Monitor reviews. YP displays customer reviews and ratings on your listing. Respond to reviews when possible — it shows prospective patients that your practice is attentive and engaged.

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Audit annually at minimum. YP pulls data from public sources, which means your listing can change without your input. Check it at least once a year — and immediately after any address, phone number, or office hours change.

YellowPages.com may not be a healthcare-specific directory, but its domain authority and role as a core citation source make it one of the foundational listings every healthcare practice should claim and maintain. As part of a broader healthcare SEO strategy, a consistent YP listing reinforces the local trust signals that search engines rely on to rank providers.

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YellowPages.com at a Glance

How to Claim Your YellowPages Listing

Best Practices for Managing Your YellowPages Listing

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