Healthgrades is one of the largest healthcare provider directories in the United States, attracting nearly 8 million visits per month — with 95% of that traffic coming from U.S.-based patients. As an RVO Health company, Healthgrades carries significant domain authority, and over half of its traffic comes directly from Google organic search.
For healthcare practices investing in local SEO, a claimed and optimized Healthgrades profile serves as both a high-authority citation and a direct patient acquisition channel.
Healthgrades at a Glance
~7.7M
Monthly visits (early 2026)
95%
Traffic from United States
55%
Visits from Google organic search
High
AI referral traffic from ChatGPT, Gemini, Perplexity
RVO Health
One of the largest healthcare media companies
How to Claim Your Healthgrades Profile
1
Search for your existing profile
Go to Healthgrades.com and search for your name and specialty. Most licensed providers already have a listing.
2
Claim your profile
Navigate to update.healthgrades.com and create a free provider account to claim ownership of your listing.
3
Verify your identity
Healthgrades uses NPI-based verification. Have your NPI number and associated email address ready.
4
Complete your profile details
Add your practice address, phone number, website URL, office hours, accepted insurance plans, and specialties.
5
Upload a professional photo and provider bio
Profiles with photos and written bios receive significantly more patient engagement than incomplete listings.
Best Practices for Managing Your Healthgrades Profile
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Keep your insurance list current. Insurance acceptance is one of the most-used filters on Healthgrades. If your list is outdated, patients will filter you out before they ever see your profile.
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Respond to patient reviews. Healthgrades prominently displays patient satisfaction scores and written reviews. Responding professionally to all reviews builds trust and signals that your practice is actively engaged.
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Verify your NAP consistency. Your name, address, and phone number on Healthgrades should exactly match your Google Business Profile and other directory listings.
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Add all practice locations. If your practice operates from multiple offices, make sure each location has its own complete profile with accurate hours and contact information.
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Audit quarterly. Healthgrades pulls from public data sources that can sometimes overwrite your manual edits. Check your profile every quarter to catch data drift.
A fully optimized Healthgrades profile puts your practice in front of millions of patients actively searching for a provider. For a broader approach to local visibility, see Direction’s guide to healthcare SEO.