Our Company
Innovators. Strategists. Changemakers. This is Direction.
Direction helps medical practices scale through digital marketing that generates consistent, qualified patient inquiries for their highest-value services.
Mission
Vision
To be the undisputed leader in healthcare marketing.
History
Chris Kirksey, a former U.S. Army Linguist and Signals Intelligence Lead, founded Direction Inc. in 2016. With his background in precision, strategy, and execution, Chris led the company through its early years. In 2023, we honed our focus on what we excel at: digital marketing for healthcare organizations. This pivot marked the beginning of our mission to transform how healthcare practices connect with their patients online.
Our core values
Elite Performance
I am an elite performer. My knowledge and expertise set the industry standard. I am disciplined and focused in everything I do. Success fuels me. I fearlessly pursue and achieve goals. I am a leader, an expert, and a champion of excellence.
Excuses
Innovation
I am an innovator. I embrace change, challenge the status quo, and take calculated risks with confidence. I think creatively, continuously learning, refining strategies, and executing on new ways to drive more value, profit, growth, and meaningful innovation.
Stagnation
Value Creation
I am a value creator. I consistently deliver exceptional results that exceed expectations. I proactively seek opportunities to add value. My work significantly contributes to the profit and success of our clients, team, and company.
Procrastination
Meet your SEO force
The unbeatable strategies you need, delivered by an unstoppable team.
Rachael Ferguson
The Direction Edge
Transparency
SEO doesn’t have to be a mystery. At Direction, we simplify the complexities of digital marketing through education, full transparency, and actionable insights. Clients gain access to the same tools and portals we use, ensuring clarity and confidence in every campaign.
Expertise
Leading by example, our commitment to innovation and education positions us as thought leaders in the SEO industry. Honesty, integrity, and hard work form the foundation of our approach, as we strive to pioneer strategies that drive results. Every risk is calculated, every achievement is earned.
Partnership
At Direction, we don’t believe in one-and-done relationships. We’re in it for the long haul, working as an extension of your team to solve problems, create solutions, and achieve shared success. Together, we find the right direction, and stay the course. Want to get together in-person to talk strategy? Our Austin digital marketing team would always be more than happy to!
Tradition
Rooted in Honor, Built on Integrity
As a veteran-owned company, we embrace respect, integrity, and loyalty; bringing them to every client partnership and team collaboration. We proudly support other veteran-owned businesses, offering strategic guidance to help them thrive. It’s our way of giving back to those who serve our nation.
Hard work
Our team is battle-ready, constantly refining our formula for success. When your online visibility improves, everyone wins. Your your patients find care, your practice thrives, and we earn the satisfaction of making a difference.
At Direction, we believe personal excellence is more than a goal. It’s an American duty.
Powered by EOS
We run on EOS (Entrepreneurial Operating System), a framework that ensures accountability, clarity, and focus. With every team member owning specific goals, we consistently deliver exceptional results for ourselves and our clients.
“Success starts with the right team and a mission critical desire to succeed." Chris Kirksey, CEODirection Inc.
Interested in working for an awesome SEO company?
We’re always seeking smart, driven, and purposeful individuals to help us achieve our mission. If you’re ready to build a career with Direction, check out our opportunities.
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Let’s connect! Stay up to date with our latest strategies, success stories, and innovations. Follow us on social media and take your first step toward growth.
Contact Us
Direction
4005 Guadalupe St
Ste B
Austin, TX 78751
(737) 510-2477
Schedule a meeting