Helping individuals and families access the care they need
Tailored mental health services—including therapy for individuals, couples, and families—with a focus on personalized care and holistic well-being.
Rankings
Web Traffic
Traffic Value
Organic traffic
+13,571 increase
Organic keywords
+18,882 increase
The Counseling Center Group is a leading mental health practice with locations across Florida, Maryland, Washington, D.C., Virginia, New York, and New Jersey.
Their mission is to empower clients to live fulfilling lives by addressing emotional, behavioral, and relational challenges through evidence-based therapies. Offering services like individual, couples, family, and group therapy, they specialize in Dialectical Behavior Therapy (DBT), Cognitive Behavioral Therapy (CBT), and trauma-focused treatments like EMDR and ART.
Committed to inclusivity, they provide culturally competent care for diverse communities, including LGBTQIA+ and BIPOC clients. With a compassionate team of experienced therapists, they deliver personalized support in a safe and non-judgmental environment, helping clients navigate challenges and achieve personal growth.
Our comprehensive SEO strategy for The Counseling Center Group was designed to establish their authority in the mental health space and expand their organic search visibility. By combining SEO blog content, technical and on-page optimizations, and a robust backlinking strategy, we laid a strong foundation for long-term organic growth. The campaign focused on creating content to capture diverse, high-intent keywords while ensuring their website ecosystem was fully optimized for search engines and user experience. Through monthly ROI reporting, we continuously refined our efforts to maximize their reach and attract more patients seeking qualified care.
Here’s how we did it.
Our content strategy for The Counseling Center Group focused on creating educational, audience-specific, and service-driven articles to boost organic traffic and establish the group as a trusted leader in mental healthcare.
We produced educational blog posts, such as The 6 Biggest Relationship Issues and How to Solve Them, to attract and inform prospective patients while positioning therapy as an actionable solution.
Service-specific content, like How Therapy for Adults with Childhood Trauma Heals, highlighted the group’s expertise in evidence-based modalities, including DBT, CBT, and EMDR.
Additionally, we produces advocacy-driven posts that aligned with the group’s mission, while publishing comprehensive guides, such as The 5 Benefits of Group Therapy: A Comprehensive Guide to serve as evergreen resources to attract consistent traffic.
This multi-faceted approach fully positioned Counseling Center Group as a trusted voice in their speciality, while also providing their audience the learning materials they need to address their mental health in a meaningful way.
Our technical SEO strategy for Counseling Center Group was designed to create a cohesive, search-optimized website ecosystem that not only improved search visibility but also elevated the user experience, directly contributing to higher appointment booking rates.
By enhancing site speed with tactics like image compression, code minification, and browser caching, we delivered faster load times that made the website feel effortless to navigate, reducing bounce rates and keeping potential patients engaged.
Mobile responsiveness was a cornerstone of our approach, transforming the site into an intuitive, user-friendly experience on any device, which was especially vital for individuals searching for care on the go.
Structured data, including service and FAQ schema, was introduced to make essential information readily discoverable in search results, adding clarity and accessibility that patients appreciated.
A well-planned URL structure and thoughtfully crafted meta tags created logical and user-friendly navigation paths, simplifying the journey from search to booking. Going deeper, internal linking was strategically implemented to guide users toward key pages while distributing authority effectively across the site.
Lastly, addressing duplicate content and fixing broken links rounded out our approach, removing barriers that could disrupt user trust or search engine performance.
This holistic strategy not only fortified Counseling Center Group’s technical foundation but also contributed to a seamless online experience that encouraged patients to confidently take the next step in seeking care.
Our backlink strategy for Therapy Unlocked is all about strengthening their online presence by securing high-quality links from reputable websites. By targeting sites with varying Domain Authority (DA) and Domain Rating (DR), we ensure a balanced and natural backlink profile that drives visibility, builds credibility, and improves organic search rankings.
We prioritize quality over quantity, focusing on high DR sites like CEO Column (DR 61) and Worth Collector (DR 71) to solidify Therapy Unlocked’s authority in the mental health space.
Additionally, we target sites with strong organic traffic, such as Borkwood Blog, which drives significant referral traffic from its 35,500 monthly visitors. Diverse anchor texts, like “how does ketamine-assisted therapy work” and “therapy session cost in Texas,” allow us to strategically align backlinks with specific keywords and topics.
To maintain a structured approach, our link-building efforts are mapped out in monthly roadmaps, ensuring consistent progress and adaptability. By including sites with moderate DA, such as DA 27, DR 30, etc. we create a well-rounded backlink profile that is natural to search engines.
This strategy reinforces Therapy Unlocked’s reputation as a trusted leader in mental health care, connecting their services to a wider audience and boosting their authority in both the digital and therapeutic realms.
It’s been a major pleasure working with the team at Counseling Center Group. They’re extremely passionate about their success and that mindset has helped to produce the great results we reviewed above.
If you’re interested in learning how our SEO strategies can help you medical practice reach more patients, then schedule a no-obligation discovery call with our team of SEO experts.
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