Our Company
Innovators. Strategists. Changemakers. This Is Direction.
Direction is a healthcare-focused SEO company that develops powerful patient acquisition systems for specialized medical and elective healthcare practices. We design and implement scalable marketing strategies that help brands lead their markets and thrive.
Mission
To build an organization where our team and customers thrive.
Vision
To be the undisputed leader in healthcare SEO.
History
Chris Kirksey, a former US Army Linguist and Signals Intelligence Lead, founded Direction Inc. in 2016. It was in 2020 when we narrowed our focus on what we love most and do best – search engine optimization.
Tradition
As a veteran-owned operation, the core value of honor is baked into our business. We bring respect, integrity, and loyalty to the table, for clients and team members alike.
We honor those who serve our nation, striving to help other veteran-owned businesses through strategic business consulting.
Our core values
Elite Performance
I am an elite performer. My knowledge and expertise set the industry standard. I am disciplined and focused in everything I do. Success fuels me. I fearlessly pursue and achieve goals. I am a leader, an expert, and a champion of excellence.
Excuses
Innovation
I am an innovator. I embrace change, challenge the status quo, and take calculated risks with confidence. I think creatively, continuously learning, refining strategies, and executing on new ways to drive more value, profit, growth, and meaningful innovation.
Stagnation
Value Creation
I am a value creator. I consistently deliver exceptional results that exceed expectations. I proactively seek opportunities to add value. My work significantly contributes to the profit and success of our clients, team, and company.
Procrastination
Meet the team
“Success starts with the right team and a mission critical desire to succeed.
Transparency
Clients often approach us feeling mystified and overwhelmed by the complexities of SEO. We simplify the process through education and full transparency, providing access to tools, portals, and actionable insights. By demystifying lead generation, we empower clients with clarity, confidence, and measurable results.
Expertise
Our mission is to establish ourselves as thought leaders in SEO and marketing. Committed to pioneering new strategies and innovating within the industry, we lead by example with honesty and integrity. We earn our reputation through hard work, educate with confidence, and take calculated risks with humility, never pride.
Direction Runs on EOS
EOS is a business framework for defining what’s important, who owns it, and exactly what success looks like. With every member of our team accountable for a handful of goals and numbers, we consistently achieve more, while driving better results for ourselves and our customers.
Hard work pays off
Our team is battle-ready. We continue to refine our formula for success, providing our customers with the best technology we even use for ourselves.
We strive to create a culture of excitement and reward. When a client’s online searchability improves, both our client and the searchers (aka prospective new customers) win. In turn, we benefit from new and returning clients plus the personal satisfaction of helping businesses grow.
Personal excellence is our American duty.
Our partnership principle
We’re in the business of building long-term partnerships. No one-and-dones. No boxes to check. We go beyond the standard client-vendor relationship and blur the line between our team and theirs, so we find solutions and grow together. When we troubleshoot or problem solve, we won’t quit until all parties are satisfied.
Interested in working for us?
We’re always looking for the smart, purposeful, driven people we need to help keep Direction going in well, the right direction! Click the button below to check out our career opportunities.
Follow us on social media!
We partner with growing businesses who give it their all every single day toward missions that matter. Our job is to help you do your job better by increasing your visibility online, driving more inbound leads, and boosting your sales with organic search engine optimization tools, strategies and services. Follow us to learn more about us below!