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Tax Law SEO Services

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As a tax lawyer, attracting high-value clients to your firm is easier said than done. Search engine optimization (SEO) allows you to appear prominently in Google searches so clients can easily find you when searching for legal tax experts in your area, increasing leads and revenue for your firm.

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Search engine optimization

SEO allows your tax law practice to rank prominently in search engines so clients can readily find your services. Our lawyer-specific SEO implements proven strategies to boost rankings through on-page optimization, link-building, local SEO, and ongoing monitoring. With increased visibility, we can position your firm as a leader in search results, driving more case leads and referrals.

Website design

Even if clients find you through search engines, an outdated or poorly designed website can prevent conversions. Our SEO web design integrates optimization best practices into an aesthetically pleasing and user-friendly site. We focus on key elements like mobile responsiveness, page speed, and seamless navigation while seamlessly working in SEO through metadata, tags, alt text, and internal linking. The result is an effective user experience leading visitors to contact your firm.

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Reputation management

Your law firm’s online reputation influences both search visibility and client perceptions. Our integrated reputation management keeps track of reviews and listings across the web to highlight positive feedback while addressing harmful content. We also implement local citations on key sites to reinforce your practice’s name, services, and location information.

With continuous monitoring and citations management, we can influence how clients and prospects view your tax law firm when researching options online and offline.

Our SEO Services

Keyword Research

Understanding exactly what potential clients search for related to tax law services is key for visibility. Our meticulous keyword research identifies high-potential search terms and phrases that clients use when seeking legal expertise from firms like yours. With laser-focused keyword data guiding our SEO and web content, we can improve conversion rates by meeting the specific needs of high-value leads.

Competitor Intelligence

Our comprehensive competitor research analyzes the SEO and online marketing strengths and weaknesses of other firms in your area. We evaluate what search terms and content types competitor sites target, find gaps where you can establish visibility they lack, and highlight opportunities to outrank them. With a data-driven perspective on competitor visibility and strategies, we can craft differentiated SEO, web content, and outreach to surpass rival tax law practices.

Local SEO

National SEO has its place, but most clients utilize search engines to find tax attorneys in their specific metro area that they can easily contact and visit. Our micro-targeted local SEO hones in on prospects looking for your expertise and services in your city and region. We implement geo-optimized content, schema markup, GMB optimization, and citations specifically tuned for searchers seeking local legal aid with tax issues.

AI Content

Creating SEO content like landing pages, blog articles, and FAQs that target numerous keyword variations demands extensive effort and time. Our combination of AI technology and human oversight allows us to produce high-quality, SEO-friendly content at scale to improve your visibility holistically across terms and pages. With AI assistance generating drafts, our team can rapidly develop content customized for your practice and clientele.

Link Building

The number and quality of external sites linking back to your firm’s website and pages serve as trust and authority signals to search algorithms. Our ethical, white hat link building techniques involve earning valuable citations, directories listings, and backlinks from reputable legal, government, and high traffic sites relevant for tax attorneys. We focus not just on quantity but contextual placement and link quality to build a diverse yet topically relevant backlink portfolio.

Technical SEO

Even with excellent content, lacking technical SEO causes issues that undermine visibility. Our technical audits identify issues like site speed, broken links, accessibility problems, and other infrastructural weaknesses. We then optimize areas like your site’s code, URLs, page loading times, schema markup implementation, and server configuration. These under-the-hood enhancements provide a fast, seamless user experience while facilitating search crawler indexing critical for rankings.

On-Page SEO

Each page and blog post on your website represents an opportunity to improve visibility by targeting valuable search terms and questions. Our on-page SEO fine-tunes these individual pages to optimize ranking potential, signal relevance for specific keywords, facilitate indexing, and convert visitors. The result is engaging, informative content aligned to search intent while still putting your tax law expertise front and center.

Schema Markup

Schema markup enables search engines to recognize specific details about your tax law firm that get prominently displayed in search results, including key credentials. Our proper implementation of legal schema and Google for Lawyers profile data highlights important attorney details like your jurisdictions, practice areas, bar admissions, education, awards, and other qualifications. With schema tags attracting attention to these credibility signals, you garner instant trust and authority.

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Result Driven

for Silver Tax Group

Silver Tax Group partnered with to improve their website traffic and leads through search engine optimization (SEO).

The SEO strategies implemented included technical audits, site speed optimizations, on-page optimizations, local SEO improvements, link building, content creation, and conversions tracking. Silver Tax Group’s website now generates roughly 35,000 website visitors with a 30x increase in qualified leads per month. Their website visibility for core tax related terms like “file my taxes” also improved considerably.


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Silver Tax Group

Chad Silver

I’ve worked with for over 6 years now. Not only do they deeply understand my company and business goals, but they continually shape SEO strategies that drive repeat success.

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Brett Schwemer

Our clients are regulated by FDA, USDA, and CBP, so we have to expect the best and Direction delivers what we need to get noticed online. 

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Redmon, Peyton & Braswell

Nick Gehrig

While we are a smaller firm by design, Direction targets high-value demographics in the Northern Virginia area, delivering increased visibility and billable hours.

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Starting with tax law SEO services

We realize you likely have questions before exploring search engine optimization for your tax law firm further. We have compiled answers to some of the most common FAQs around legal services SEO.

For tax law firms like yours, our comprehensive SEO campaigns that include technical optimizations, content creation, local and national keyword targeting, etc. typically start around $3,500 per month. However, by collaborating on priorities for your firm and being transparent about work involved for different aspects, we structure flexible solutions to fit your budget. There are always options to phase approaches over time as well.

According to multiple surveys of legal marketing costs and our own client data, most small to mid-sized tax law practices invest between $2,500 – $6,000 per month into professional search engine optimization services once getting fully up and running with campaigns. Those numbers can scale up for large international tax firms depending on the size of the practice area being optimized.

Boutique tax resolution companies and solo tax attorney practices may also have different budgets starting out. But for established firms with multiple partners and staff looking to aggressively expand through SEO, $2,500 – $6,000 is an average monthly range to consider.

SEO, or search engine optimization, refers to the strategies and techniques used to help improve a law firm’s visibility and rankings in search engine results pages. When people search for legal services, SEO makes it more likely your law firm appears as a top result.

Some effective SEO approaches for law firms include:

  • Optimizing website pages for keywords prospective clients are likely searching for related to your legal specialty using relevant content.
  • Enhancing technical elements like site speed and code to improve crawling and indexing.
  • Building backlinks from reputable legal websites to increase authority.
  • Targeting local service searches by city with location-based pages and business citations
  • Publishing legal blogs and videos to generate traffic to your site.
  • Monitoring site analytics to refine efforts over time.

Ranking higher for valuable search queries can significantly increase the number of people that visit your law firm’s website and contact you regarding legal representation. So in essence, legal SEO gets your services as an attorney in front of more prospective clients actively searching for your expertise. It combines technology and marketing to attract more cases and grow a law practice.

Yes, SEO undoubtedly works for law firms when implemented properly over an extended period. We have over a decade of experience proving successful SEO for dozens of attorney websites.

The data clearly shows that legal services are a prime area where buyers turn to search engines like Google to research, evaluate, and find providers to potentially hire. Over 70% use search first to find lawyers. SEO allows you to appear prominently when prospective clients search for terms related to your practice areas and location.

And visibility in organic search results translates directly into more website traffic, improved credibility, and most importantly – more viable new client leads contacting your law firm. Calls and contact forms coming straight from Google to your site are extremely effective sources of conversion ready cases.

Our clients see an average of a 532% increase in leads and 272% boost in revenue by year two of professional SEO services. The ROI is substantial. We set objectives, track analytics, and refine approach month-to-month. For law firms dedicated to execution excellence, SEO undoubtedly delivers tangible results.

Paying for professional SEO services is extremely worthwhile for law firms looking to grow their client portfolio. While you can technically try to handle basic SEO internally, working with an experienced legal marketing agency provides huge advantages.

Expert SEO companies stay on top of Google’s complex algorithms, latest platform updates, emerging tactics in the space, and bring research and results tracking capabilities individual firms lack. They optimize hundreds of law firm sites monthly, benefiting from extensive data and refinement. An authority in any field – medicine, law, etc – isn’t necessarily a digital marketing expert.