B2B SEO Agency
The best B2B SEO services
Struggling to generate high-quality leads from your business website? An SEO campaign spots gaps in your findability and visibility among commercial searchers. Let our analytics-driven SEO provide the lead generation lift you require by optimizing for the terms that influence B2B discovery across Google and industry directories.
Your customers are searching for you.
Let's get you found.
Search engine optimization
Our comprehensive SEO solutions revolve around depth of keyword research to identify the terms driving opportunity for your business. We conduct customer journey analysis to optimize pages for each stage of research with personalized content and calls-to-action. The right message resonates at each phase, driving traffic quality and lead conversion rate through organic search results.
Website design
Our SEO web designs streamline site navigation for business buyers by organizing content based on user testing insights. Page layouts, content flow and calls-to-action guide decision stages while optimized page speed and mobile responsiveness remove friction. This results in higher qualified lead generation and pipeline ROI by reducing bounce rates and nurturing profitable conversions on your site.
Reputation management
Our reputation management tracks mentions of your business across review sites, forums, directories, and news outlets. We enable responding to issues, highlighting positive commentary, and updating incorrect information about your company. Consistent accuracy and transparency across the web instills trust with researching buyers to influence B2B purchasing decisions.
What We Do
SEO Services for B2B Companies
B2B companies thrive with SEO strategies that connect them to decision-makers. We optimize your website to rank for industry terms, attract leads, and establish your brand as an authority. Our tailored solutions improve visibility and generate meaningful growth.
Keyword Research
Our keyword research identifies the terms driving commercial intent across industries. By targeting questions at every stage of the buying process, we connect your brand with decision-makers. This approach balances long-tail and short-tail keywords to optimize discovery by purchasing teams.
SEO-Ready Content
We analyze competitor strategies to uncover opportunities to outperform rivals. By evaluating their SEO, outreach, and lead generation tactics, we craft strategies that capitalize on gaps, improve visibility, and position your brand as a leader in influencing business decision-makers.
Local SEO
Our Local SEO enhances your visibility in metro areas and regional markets. We optimize Google Business Profiles and directories with targeted commercial keywords. This ensures local prospects find your business, driving engagement and growth from nearby decision-makers.
AI Content
Our AI-powered content service creates long-form articles designed to meet your business needs. With advanced tools, we craft blogs on industry trends, operational strategies, and buyer personas. Human editors refine every piece, transforming it into an engaging, trustworthy resource.
Link Building
We amplify visibility with digital PR, securing backlinks from industry sites, directories, and news outlets. These earned placements boost organic traffic and connect your brand with trusted resources in your sector, enhancing authority and driving leads from engaged audiences.
Technical SEO
Our technical SEO enhances site performance by optimizing speed, security, and indexing. These improvements ensure your site supports lead generation, eliminates barriers to discovery, and creates a seamless user experience for professional decision-makers researching solutions.
On-Page SEO
We optimize your site with targeted commercial keywords, improving page structure and metadata to attract qualified traffic. These refinements boost rankings for key terms, positioning your brand as a trusted resource for professional searchers and driving meaningful connections.
Schema Markup
Our keyword research identifies the terms driving commercial intent across industries. By targeting questions at every stage of the buying process, we connect your brand with decision-makers. This approach balances long-tail and short-tail keywords to optimize discovery by purchasing teams.
B2B SEO Agency marketing hacks
Karen Threlkel
They’ve delivered on everything they told me they would. 5-stars, highly recommended you work with this team if you want real results for your company through SEO
Success stories from real business owners
Stephen Stearman
Straight up, Direction Inc is your ticket to the SEO big leagues! More like straightforward pointed in the right direction! An appropriate name for their business!
Ginger M. Sullivan
I have been a client of Direction for over 3 years and must say that these guys are great! A solid team of SEO marketers that constantly look for ways to improve your ROI.
Get a FREE proposal crafted by SEO experts
Get a FREE proposal from our B2B SEO specialists. Learn how we can boost your rankings, generate qualified leads, and strengthen your business’s online presence.
- Full keyword report
- Website report card
- Find out where your competitors rank
- Data-proven strategies
- Content analysis
- Multiple pricing options
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Common B2B SEO Q&A's
Have questions about B2B SEO? Explore our FAQs to learn how we can help enhance your visibility and generate more qualified leads for your business.
Absolutely. Studies show that 82% of B2B buyers now conduct online research before ever contacting a sales rep. SEO allows your brand to tap into that self-education moment and influence complex buying committees as they form impressions and evaluate options.
By optimizing your site for commercial buyer keywords, earned visibility drives new inquiries alongside outbound prospecting efforts. And optimized SEO has a documented average conversion rate of 14.6% for new business opportunities, far exceeding outbound-only approaches.
For any company selling to other companies, an SEO strategy is mandatory for capturing buyer share in today’s digital-first research arena.
The key foundations of an effective B2B SEO approach include:
- Conducting exhaustive keyword research to uncover the commercial search terms driving opportunities.
- Analyze search volume as well as user intent signals to prioritize targets.
- Mapping keywords to distinct stages of the B2B funnel – from awareness phrases down to bottom-funnel product and transactional queries. Optimize pages for each phase.
- Monitoring the SEO activity of your competitors and what is working to capitalize on gaps.
- Ensuring technical site health and infrastructure can support rankings at enterprise scale
- Producing pillar content optimized for priority keywords that attracts and nurtures opportunity
- Building links and citations from recognized industry publications to bolster brand visibility
The exact combination of SEO strategies differs for every business depending on offerings, markets, and goals. Let’s discuss your specific objectives and industry landscape to craft a custom integrated organic growth plan.
While both focus on driving qualified traffic that converts, B2B SEO requires a more layered strategy to influence complex sale journeys. Instead of individuals, multiple decision makers research in a committee. So B2B SEO must identify commercial searchers then nurture them through lengthy evaluation funnels by matching content to each awareness, consideration and decision stage.
Competitor monitoring, targeted local pack domination, strategic link building via industry press, and optimize navigation for product detail research also gain importance in B2B contexts to stand out from rivals and facilitate comparison shopping pre-purchase.
B2C strategies still utilize video SEO, reviews and visual-forward content but have faster purchase turnarounds. Determining the appropriate SEO approach depends on a needs analysis for your specific customers and offerings.
Crafting content that fuels business opportunities requires aligning topics and formats to each phase of complex sale journeys.
Start by mapping target commercial keywords to awareness, consideration, and decision stage content.
Informative guides, ebooks, and webinars attract researchers just discovering issues and options.
Competitive comparisons, product specs, analyst reports, and ROI calculators serve middle funnel comparison shoppers.
Final stage case studies, demos, free trials, and aggressive calls-to-action convince final decision makers. Optimized for seamless lead nurturing between phases.
Then promote assets through industry press outreach and pillar page integration.
Constant testing and metrics analysis informs evolution towards highest converting SEO content that compels profitable action from commercial purchasers. Let’s explore the right mix to maximize ROI from organic pipeline.
The most widely used technique for B2B promotion is content marketing. By publishing valuable, relevant content like articles, guides, case studies, and more, B2B brands attract and engage commercial prospects during initial research phases.
Quality content builds awareness and trust for brands while capturing visitor data and nudging leads down the sales funnel. Useful assets can be gateways to offers like demos, trials, or product consultation requests. Optimized for search visibility, promoted on social channels, and integrated into paid campaigns, content fuels multichemnel lead gen.
According to DemandGen, 91% of B2B marketers leverage content in multiple formats from text to video to fuel impact. Content feeds websites, thought leadership and social presence while enabling sales collateral.
With buyers more self-educated before engaging reps today, an integrated content strategy is imperative for driving and qualifying B2B opportunities.
