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Roofing SEO Company

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Struggling to get your roofing business found online? Search engine optimization (SEO) is the solution. Our SEO services are designed specifically for roofing contractors to improve website rankings and drive more calls and leads. With proven strategies, we’ll get your site ranking higher for searches like “roof repair near me.”

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“After launching the website built by Direction, they significantly increased our traffic flow by 45% and generated more leads. Throughout the engagement, the Direction team proactively shared status updates with us. Their clear communication was the hallmark of their SEO work."
-Keanu Spindola
Spindola Construction
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Search engine optimization

At, we offer comprehensive SEO solutions tailored for roofing companies. Our SEO experts will optimize your website, create content focused on ranking for local searches, build high-quality backlinks, and track your performance using the latest tools. We will handle your SEO from start to finish, allowing you to concentrate on providing excellent service to your roofing customers.

Website design

A modern, mobile-friendly website is essential for roofing contractors to attract customers online. Our web developers will build an effective site to showcase your services, enable easy contact requests, and convert visitors into leads. We handle all aspects of website design and development so you can focus entirely on your roofing business.

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Reputation management

Positive online reviews and reputation are crucial for roofing contractors to build trust and attract new customers. Our reputation management services help improve and monitor your online reputation through strategies like review generation and social media engagement. We’ll get more positive roofing reviews on sites like Google so you stand out for providing quality work and service.

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for roofing companies

Keyword Research

We conduct expansive keyword analysis to pinpoint the exact phrases local searchers enter to find reputable roofing contractors. This facilitates tailored content aligned to the needs of property owners seeking trustworthy roof installations or repairs. By optimizing for search terms like “roof replacement company near me” and “licensed roofer in [city],” we structure your digital presence to rank for queries signaling engaged website visitors ready to request quotes or schedule consultations.

Competitor Intelligence

We evaluate rival roofing businesses within your service zone to dissect their SEO tactics. Scrutinizing their targeted demographics and optimization around preferred search queries provides key insights we can utilize to your advantage. Assessing site design and content also uncovers vulnerabilities we can capitalize on to outflank competitors for pivotal terms. These learnings enable superior SEO strategies to conquer competitor brands for rankings.

Local SEO

Enhance local visibility by harnessing our specialized listings software. Our technology rapidly syndicates your roofing business to 50+ influential local platforms where searchers uncover regional services. Within weeks, your enterprise secures an authoritative area presence on the critical sites checked by 97% of consumers – Google My Business, Apple Maps, Yelp, Mapquest and more. By getting your roofing company visible and reviewed on the key sites people reference when aiming to appoint roofers, we guarantee you appear before these intent-driven searchers.

AI Content

With unlimited AI-powered content production, we can lead the rankings for high-traffic and endless long-tail searches driving roofing leads. Our human copywriting experts then refine all content before publishing to guarantee relevance and strategic calibration. The combination of AI-generation and human oversight facilitates efficiently fabricating extensive volumes of engaging, informative content optimized specifically around ranking #1 for localized roofing queries.

Link Building

Our customized strategies obtain premium backlinks from credible roofing industry publications and locally-relevant sites fitting your service region. Each new secured link lifts your rankings for roofing-centric searches and funnels referral traffic from ideal pages. Whether chasing high-volume keywords like “roof repair company” or specific services like “slate roof installation”, our linking methodology propels you ahead in the rankings for localized search patterns poised to send website visitors seeking roofing help.

Technical SEO

An optimized website is fundamental for converting visitors into roofing clients. That’s why our SEO team encompasses expert WordPress developers devoted to maximizing your entire technical architecture. Cumulatively, the comprehensive technical upgrades we build institute an optimal web climate to capture more calls, form fills, and project quote demands from site visitors. Whether optimizing page speed or enhancing mobile responsiveness, every enhancement aims to spike conversions from property owners researching roofers.

On-Page SEO

Our on-page optimization methodology molds your website into a magnet for searchers seeking roofing help. We refine all page content for granular relevance, greater engagement, and seamless integration of location-based keywords. The end result is a site designed expressly to rank and convert for searches around services from inspections to roof replacements. From fascinating headlines to unambiguous calls-to-action, we optimize pages specifically to transform roofing-related searches into booked consultations.

Schema Markup

Our crew specializes in executing precise schema markup implementation across your website to amplify visibility and click-through percentages in search listings. We incorporate exclusive schema tags on pages showcasing vital particulars like your service region, credentials, insurance, payment options, reviews and more. This extra contextual data empowers search engines to furnish enhanced snippets that showcase your roofing credentials directly in the results, securing more clicks from motivated searchers. Whether targeting basic searches or specific services, enhanced snippets make you stand out to nearby property owners researching area roofers.

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Result Driven

BIG SEO Gains for Limitless Paving

Limitless Paving & Concrete partnered with us for an SEO campaign from March 2020 to June 2021. The goals were to increase website traffic, generate more calls and contact form leads, and boost rankings for competitive keywords.

Over 15 months, we increased Limitless Paving’s website traffic by 62% (generating +6,000 visitors a month) and lead generation by 74% through an integrated SEO strategy. Their website now ranks on page 1 of Google for high-value terms like “concrete catch basin installation” and “parking lot resurfacing.”


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Painter Roofing & Construction

Frank Painter

Chris and his SEO Team are very professional and I highly recommend them. They will make sure you are taken care of.

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Success stories from real business owners

Andrew Ortiz Diligent Exterior Remodeling
Diligent Exterior Remodeling

Andrew Ortiz

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Jessica Klein REI Construction
REI Construction

Jessica Klein

Working with Direction has been great! I hired them on behalf of my supervisor to do a completely new website and SEO campaign for a commercial construction company in GA. They listened to what I wanted out of the project, involved me in the process, and was very patient with all updates/edits. Highly recommend him to any business looking for a digital marketing overhaul!

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Starting with roofing SEO services

Still have questions? Check out these frequently asked questions to learn more about how our services can benefit your roofing company. Our experts are also happy to answer any additional questions you may have during a free consultation.

There are several important things to do in order to make your roofer website optimized for SEO:

  • Use targeted keywords in page titles, headers, image alt text, and content. This helps search engines understand what each page is about and rank it for relevant searches. Our experts choose keywords based on research into high-volume terms people search when looking for roofing services.
  • Create unique, high-quality content for each page that provides value for visitors. Avoid thin or duplicated content. Useful content like roofing guides helps pages rank better.
  • Optimize page speed by minimizing large files, enabling compression, and optimizing code. Faster load times equal better SEO.
  • Implement proper website architecture using categories, tags and sitemaps. This makes it easier for search engines to crawl and index your site.
  • Build high-quality backlinks from relevant websites to signal authority and boost rankings.
  • Use Schema markup to help search engines understand your business type, services, events and more.

Our comprehensive approach covers all these aspects and more to ensure your roofing website follows SEO best practices. We handle the technical optimization so you can focus on your roofing business.

When it comes to marketing a roofing company, an effective approach utilizes multiple platforms to maximize reach and results. Some of the best platforms to include are:

  • Your Website – This is the hub for all marketing efforts. A properly optimized site ranks in search engines and provides information to attract and convert visitors.
  • Search Engine Marketing – Pay-per-click ads on Google Ads and Bing Ads allow you to advertise directly to people searching for roofing services. This delivers targeted leads to your site.
  • Social Media – Platforms like Facebook and Instagram are great for building brand awareness, connecting with potential customers, and generating leads through promotions.
  • Review Sites – Monitoring and generating positive reviews on sites like Google, Facebook, and Yelp builds credibility and trust.
  • Direct Mail – Physical mailers can engage homeowners who aren’t actively searching online. Retargeting helps connect your digital and print efforts.
  • Referrals – Satisfied customers who refer others to your business are powerful. Offering referral incentives helps accelerate word-of-mouth.

The most effective approach combines digital marketing on your website, search and social platforms with traditional options like mailers and referrals. This allows you to reach both proactively searching customers as well as passive homeowners open to roofing services. Our comprehensive roofing marketing strategy covers all these platforms.

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