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Location data input

Location data input

Learn about Data Input format and type for Locations

Introduction

This article explains the data type and format for Location data. This includes Location and Content List data. The article is limited to the data format and types of data fields in the import/export file.

Scope

Direction Local has a set of rules that limit the input format of certain data fields. This is to ensure consistency in the data input process and to make sure that the data flow and submission to directories is smooth. The formatting rules mostly apply to the API and the import/export file, since this data is text-based. However, some format rules also apply to the user interface portion of the platform. Most of the format-heavy fields will be handled through dropdown lists or another piece of selectable element.

Locations

Field Name

Description

Format/Type

Example

business Identifier

Unique identifier to the Sales Partner defining a specific Business.

String

Mybusiness-1

identifier

Unique identifier to the Business defining a specific Location.

String

12345; Washington-1

status

Used to define a Location’s status

one of ACTIVE, INACTIVE, CLOSED

ACTIVE

name

Official name of the Location

String

John’s Pastries

streetAndNumber

Street name and civic number of the Location

String

Washington Blvd. 145

zip

If the country of your Location supports zip or postal codes, else leave empty

String

H3B 2S2; 13355

city

City your Location is located in. Make sure the zip code is in that city

String

San Francisco; Miami

country

Country your Location is located in

String – ISO 2-letter ASCII code

DE; US; CA; FR

lat

Latitude value for the Location

Double

51.9577024

lng

Longitude value for the Location

Double

7.37567411

categories

Business categories associated to your Location

Semicolon separated category IDs

1217;998;91

addressExtra

Address line 2 for your Location

String

suite 2; 101

phone

Main phone number to reach your Location

String

+49 8151 33333; +1 555 555 5555

fax

Fax number for your Location

String

+49 8151 33333; +1 555 555 5555

cellphone

Cell phone number to reach your Location

String

+49 8151 33333; +1 555 555 5555

website

Website of your Location

String

https://www.mywesbite.com

websiteExtra

Secondary website for your Location

String

https://www.mywesbite.com

email

Main email address to reach your Location

 

String

[email protected]

descriptionShort

A short version of your Location’s Description

String – maximum 200 characters

A short description about who you are and what your business does (include keywords)

descriptionLong

The full version of your Location’s Description

String – maximum 1,000 characters

A 1,000 character description about who your company is, and all the services/products you provide.

openingHours

Your Location’s regular opening hours

String (Direction Local hours format – Maximum 2 sets of hours in a single day) The absence of a day of the week will mark that day as closed

Tu=10:00-18:00; We=10:00-18:00; Th=10:00-18:00; Fr=10:00-18:00; Sa=10:00-18:00 

Special Opening Hours

Your Location’s special/holiday hours

String

2020-08-10=10:00-18:00; 2020-08-11=10:00-18:00; 2020-08-12=10:00-18:00; 2020-08-13=11:00-19:00; 2020-08-14=11:00-19:00; 2020-08-15=10:00-17:00; 2020-08-16=11:00-17:00; 2020-08-17=10:00-18:00; 2020-08-18=10:00-18:00; 2020-08-19=10:00-18:00; 2020-08-20=11:00-19:00; 2020-08-21=11:00-19:00  

Opening Hours Notes

Extra description for your Location’s regular opening hours

String – maximum 255 characters

Talk about your business hours.

keywords

Keywords used to categorize your Location during searches

Comma separated Strings – maximum 20 keywords

Advertising, Customer Feedback,Directories, Listings, Local, Marketing, Online Presence Management, SEO
%MCEPASTEBIN%

logo

Logo representing your Location

Direct Url to the photo – JPG or PNG format. No transparent background. Maximum size of 5MB

 

https://direction.com/wp-content/uploads/2020/11/direction-logo-small-square.png

squaredLogo

A squared version of your Logo

Direct Url to the photo – JPG or PNG format. No transparent background. Maximum size of 5MB

Example

photo

Photos that represent your Location

Direct Urls to the photos (semicolon separated) – JPEG or PNG format. No logo. Minimum of 480px x 480px. Maximum size of 5MB

landscape

A landscape-style photo representing your Location

Direct Url to the photo – JPEG or PNG format. At least 480px in height. A 16:9 aspect ratio is recommended

brands

A list of product brands your Location carries

Comma separated Strings

Direction SEO, Direction Local, SEO Consulting

languages

Languages of service offered at your Location

Comma separated Strings

Spanish, English

services

Services offered at your Location

Comma separated Strings

Catering, In-house chef

Payment Options

Supported payment methods at your Location

Comma separated Strings

AMAZON, AMEX, APPLEPAY, CASH, CASH ONLY, CHECK, CHINAUNIONPAY, DEBIT, MASTERCARD, NFC

adminOnlyLabels

Supported payment methods at your Location

Comma separated Strings

AMAZON, AMEX, APPLEPAY, CASH, CASH ONLY, CHECK, CHINAUNIONPAY, DEBIT, MASTERCARD, NFC

publicLabels

Labels to apply publicly to your Location

Comma separated Strings

Grocery, public

imprint

A statement of ownership for web channels (only published to Facebook)

String – maximum 2000 characters

addressDisplay

Determines if your Location servers customers at a specific address

Boolean – false if Service Area Business

true; false

autoSync

Enable or Disable auto updates to Directories

Boolean

true; false

skipFacebookPicturesUpdate

 

Enable or Disable updating pictures on Facebook

Boolean

true; false

attributes

Google attributes for your Location. Attributes can only be used from the availableAttributes

Semicolon separated String (special format, see example)

“accepts_reservations”=”true”; “has_all_you_can_eat_always”=”true”; “has_bar_onsite”=”true”; “has_braille_menu”=”true”; “has_catering”=”true”; “has_childrens_menu”=”true”; “has_curbside_pickup”=”true”; “has_delivery”=”true”; “has_drive_through”=”true”; “has_fireplace”=”true”; “has_high_chairs”=”true”

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