Dominate Your Market With DC's Best SEO Services

Washington DC SEO Services for Market Domination

Take command of your business online with powerful SEO campaigns geared for inbound lead generation.

Customized Marketing Services From a Leading SEO Agency in Washington DC

It doesn’t take a multi-million dollar marketing budget to achieve a dominant presence online, even if you’re up against nationally recognized names.

Those large brands win by working on growth for years. That’s how they become the dominant force they are today. Jeff Bezos, the CEO of Amazon, started selling used books in his garage. As you know, his brand is now one of the most recognized names in e-commerce. He didn’t start with a massive marketing budget. And he didn’t become a billionaire overnight.

DC Search Engine Optimization (SEO)

“Build it, and they will come,” right?

In today’s online landscape, it’s not enough to have a well-designed website. While design is a critical first step, websites with great designs alone don’t always generate sales. Every website needs an SEO Campaign to get found. But most importantly, it will help get your website found by the right people.

Search engines are the primary go-to for consumers to find the products and services they need. We optimize your site for the most relevant searches to your industry. That way, we successfully drive your best customers directly to you. These are the people who’ve already decided to purchase what you’re selling. It starts local, growing as your online presence does.

Organic Search Marketing campaigns that achieve measurable growth

Your website is the foundation for your digital footprint in Washington DC and beyond. It’s where customers learn about your business, your products and your services. After careful consideration, they then decide whether you’re the one who can meet their needs. But before they even consider showing their interest, your website needs to meet some important qualifications.

In 2021, consumers aren’t going to put up with a slow website that is unresponsive on mobile devices, difficult to navigate, and doesn’t capture their attention within 8 seconds. Why would they? Many people believe that these types of website modifications are executed by web developers, but they aren’t. They’re performed by SEOs.

Our SEO team is in-tune with the latest web vitals updates that are essential to SEO performance. Our deep understanding of search engines dos and don’ts will instantly give you a working advantage over your competition. Moreover, we’ll use these insights, along with thorough research into your brand and market, to devise an inbound lead generation solution that will support your business for years to come. It’s one of the many perks of working with a leading Washington DC SEO Company.

Company Awards

Year after year, Direction has been recognized as one of the top marketing companies in the DC area by some of the most trusted brands worldwide.

Top Digital Marketing Agency
2021

Digital

Top SEO Agency
2020

UpCity

Google Partner

Google PartnerSince 2017

Top 30 Digital Agencies Worldwide

Yahoo Finance Award

Best SEO Agencies in Washington DC

Expertise

Search Marketing services with high returns

Just because your customers are local doesn’t mean they aren’t using the web to find businesses that offer solutions to their problems. Think about it this way: what did you do last time you needed something local and didn’t already have a relationship with a provider?

Did you Google it? Did you read reviews? How many times have you done business with that provider since your first interaction?

While the internet has had a significant impact on national and global commerce, business owners who are ignoring its power in their own backyard are never going to reach that stage. Nearly everybody is online. It doesn’t matter if they’re searching worldwide or within two blocks. When they’re looking for exactly what you provide, they should be finding you.

The businesses that are taking command of their online presence in DC are earning more business and cultivating new relationships with the community daily. Business that should be going to you! Each person that clicks on your competitor’s website instead of yours is costing you money.

SEO is Vital for Business in the DC Area

SEO (search engine optimization) is a set of guidelines (over 250 to be exact) to optimize sites to be found in search engines. Essentially, an effective SEO campaign skyrockets your business’s website position on search engine result pages. In today’s competitive Washington DC market, website optimization is more imperative than ever. Search engines such as Google and Bing serve millions of people per day, all of whom are seeking answers to their problems. It’s a space no business owner should overlook.

If you have an online store, blog, or any kind of website for that matter, SEO can help you grow your business toward your goals.

Premier Content Marketing

We could write a book about content marketing, but let’s save you the time and boil it down to a summary. You can’t rank in Google if your content isn’t relevant to what people are searching. We are going to develop a keyword strategy that tells your visitors what they want to know, sends the right message, and establishes you as the local authority in your industry. We will build credibility, target your best audience, and give them a better experience on your website than your competitors can offer.

Get Unmatched Campaign Insights

We gather, monitor and execute on campaign data for accurate audience targeting and remarketing. Quality SEO with properly targeted keywords generates highly-targeted traffic to your website. Google Analytics tracks this behavior and generates valuable data and actionable metrics that can grow your customer base. This analysis includes information such as browsing patterns, demographics, and more. This data help make educated decisions on which keywords to target for top search engine rankings and customer intent.

Enhance & Excel Your Brand Image

Implementation of SEO strategies while creating valuable, high-quality content with relevant keywords creates top rankings. It's time to improve the overall image and message of your brand. Creating content that helps your target audience understand what your business offers is imperative to cementing your brand’s standing. Also, the higher you're ranked in local search results, the more customers you'll attract to your digital storefront.

Attract New Customers

In the internet age, very few clients search the yellow pages to find a product or service. This evolution has led improving your search engine ranking to the most powerful approach in growing your customer base. Whether someone's new to your area, or has lived their entire life in that location, they will use search engines to find the goods and services they need. To rank high in search results for the DC market, you need to employ strong SEO tactics.

Target the Right Customers

A shortcoming of many marketing campaigns is the failure of your message reaching the individuals most likely to act on it. SEO helps secure your message so the right people find your online business. After all, SEO’s primary goal is to put your online business in front of those who are likely to become customers.

Complement a Variety of Marketing Strategies

SEO compliments other marketing techniques you may already be utilizing. If you're running video ads or search ads, through content development, SEO makes it easier for customers motivated to act by your ads to find your website and gather any other information they may need to make an informed purchase. In the long-term, SEO will also serve to lower your ad spend so you can make the most out of every dollar invested in your marketing strategy.
If you want to run paid search ads, we have the qualified team to manage SEM campaigns that maximize your budget to drive the highest returns possible. We're flexible and able to manage marketing budgets of all sizes to generate positive returns on every dollar spent.

SEO is The Best Inbound Marketing

Relevance and user-focused content are vital components of strong SEO. Google is placing more emphasis than ever before on the uniqueness and the value your content provides your target audience. Any SEO campaign must involve creating content that will benefit and relate to your readers. The more people visiting your website, the more leads and sales come through the door, transforming your website into an inbound sales and marketing machine.

Beat The Competition

Competition across every industry is fiercer than ever before. Every year sees the creation of thousands of new sites and the stabilization of more businesses into formidable enterprises. In response, the search visibility of many sites is actively dwindling. In turn, businesses must now look for smaller target niches in which they can achieve relevant visibility. One of the easiest means of obtaining this niche prominence is through local optimization.

Valuable SEO tips for business owners in the DC Metropolitan area

SEO is the most effective tool for online business retention and acquisition. According to a recent study, roughly 50% of buyers begin their shopping on a search engine. Therefore, it’s essential to optimize your online presence to garner a constant flow of targeted traffic. To avoid not being found in search results, it’s important to understand Google’s algorithm. Below are steps you can take to improve your local rankings.

Content is Still King in SEO

Gone are the days when short articles would rank high in organic search results. Both Google’s algorithms and web users love to consume in-depth and information-rich content. Create detailed, comprehensive posts that are robust in the types of content you're providing, with proper keyword targeting. Don't forget to include keywords that are locally focused to Washington DC either. According to a Searchmetrics report, Google now displays a preference for long, well-researched content more than ever before. The study indicated that the average content length of the first 30 search results was 1,140 words. The number was even higher for the first ten results, with an average word count of 1,285. Thus, when writing content, strive to cover every aspect of your topic and ensure the total word count is preferably 2,000+ words.

Ensure Your Website is Mobile-Friendly

Your site must be mobile responsive for your page to be relevant and your local DC search rankings to improve. Responsive websites provide the user with the same experience regardless of the device used to access them. To present users with the best possible web experience, Google has developed a preference for Accelerated Mobile Pages (AMP) in its search results. To rank high in 2021 and beyond, ensure your website is mobile-friendly.

Optimize for Speed

One of the paramount characteristics that Google’s algorithms use to rank websites is page loading speed. Load time impacts not only your search engine positioning but also your bottom line. A slow loading speed can be caused by weak hosting and servers, as well as large image and video files. While adding images and videos to your page enhances the user experience, don't forget to scale your images correctly. The larger the photo, the longer your page will take to load.

Perform routine competitor analysis

To beat the competition in Washington DC, you need to know who they are. Familiarity with who is ranking in your industry is imperative. Spy on every move your competitor makes by tracking their search ranking, along with any other actions they take to boost their business. Step one of this critical process is to find out what keywords your competitors are targeting by using tools such as SEMrush or Ahrefs. Subsequently, you must analyze their site optimization, use of structured data, keyword density, meta information, internal linking, web design, Google My Business Page, and social media presence.

Focus on Creating Unique Content

Keyword focus is vital to a successful DC SEO campaign. Use SEMrush to analyze what your competitors are targeting, or Google’s Keyword Planner to see search volumes. Discover the different types of keywords, topics and subtopics to help determine a content strategy that readers love. To assess the relevance of a particular query, Google looks at LSI (Latent Semantic Indexing) keywords. LSI notes patterns within the concepts, topics, or terms of an individual page. Therefore, when creating long-form content, consider naturally including LSI keywords. Your SEO goal should be to rank all synonyms and related queries. The three most prominent keyword types are:

Transaction Keywords:

Words or phrases that properly speak to potential customers. Examples include adjectives such as "top" and "best". These keywords are typically long-tail search terms.

Informational Keywords

These are words that allow users to learn more about a topic. Ex: “SEO Company.”

Location-Focused Keywords

Words useful to users searching for a local business or physical location.

Take Time To Write it Right

Keyword density was formerly the only way for Google to determine the relevancy of a particular web page. That was how the concept of keyword stuffing was invented. This previously successful approach no longer works. In 2013, Google launched the Panda algorithm with the goal of improving search relevancy. The implementation of Google Hummingbird two years later further promoted this goal. Google now penalizes keyword stuffing; this is not something you want happening to your site. To determine the proper density of main and LSI keywords for your content, analyze top-ranking competitor sites. Most do not exceed a keyword density of 2-3%.

Optimize Your Google My Business Page

Google My Business is a unified interface that enables Google, and more importantly, your potential customers to have an easier time finding your business. To optimize your local rankings, take the time needed to set up your GMB. The process involves providing essential business information, including (but not limited to) your address, phone number, categories, photos, posts, and opening/closing times.

Utilize Proper On-page Optimization Techniques

On-page optimization is crucial to the local optimization of your site. Make sure your page title tags and meta descriptions contain focus keywords, city, and state of your business. Don't forget to ensure that your landing and sales pages contain unique and relevant content to what the user was searching for. Include your target keywords into the alt text of images. Create page titles that are unique and applicable. Alt tags should describe what is shown in the picture or video. Properly optimizing your photos and videos can make a huge impact on organic rankings.

Focus on Customer Reviews

If your company website does not show any reviews, you are missing out on significant volumes of conversions. According to a recent study, roughly 75 percent of online shoppers read reviews before making a purchase decision. Thus, the inclusion of ready-to-read reviews on your web pages is vital. Reviews are also a fantastic way to obtain new content about your products. If well written, they can help improve your site’s ranking. Learn more about reviews here.

Check out our customer reviews!

We succeed when our clients succeed

"After engaging with Direction, Inc., organic traffic, conversion rates, and closing numbers have quickly and dramatically increased. Their team meticulously organizes projects and immediately responds to requests. They offer more comprehensive services than any comparable agency. Me and my team are still a customer today, and I wouldn't hesitate for a second to keep on keeping on."
real estate happy customer marketing review

real estate happy customer marketing review

"What's left to be said about how satisfied we are thus far with Direction? As an IT company, it's commonly understated how fierce the industry can be - competition bursts at the seams in every direction we look. It's reassuring to know I've got a team I can trust - to analyze, defend, and optimize my web presence. We've gained insight I never thought possible, and I'm a web developer by career choice myself. Me and my team are still a customer today, and I wouldn't hesitate for a second to keep on keeping on. Thank you, Direction!"
business customer review

"Chris and his team are the best in the business. Very knowledgeable, professional, and experts in their field. We trust Direction inc to handle our SEO and digital marketing needs and have seen nothing but incredible success so far. I Highly recommend Direction."
doctor customer 5 star review

"Direction is a transparent company, keeping us up to date on what they’re doing and their reasoning for it. I’ve been doing SEO work for a long time and have worked with several agencies. Not many functions in the way that they do."
seo customer 5 star review

"SEO is required if you want to grow your business. Just in my experience, my health organization went from zero to nearly number one in a matter of months. Their team knows what they’re doing. I completely trust Direction. Every company needs to do something like this to promote themselves."
dc seo customer 5 star review

Work With Washington DC's Top SEO Company

With Maryland and Virginia right around the corner from DC, it’s a place of fierce competition. Businesses that fail to adopt SEO will be losing out a massive chunk of their potential customer base. With our help, you won’t have to worry.

The DC market is becoming evermore digital. Online businesses are thriving. Having a solid SEO strategy for your company is more important than any other marketing strategy.

If you’d like to take your business to new heights, get in touch with us to see which SEO package is right for you!

Ready to Generate More Inbound Leads?

Let's talk about your business goals, and we'll create a tailor-fit SEO proposal that will transform your website into a profit-generating machine.