An effective infographic link building strategy can lead to a collective of powerful backlinks that will captivate audiences and bolster your website’s domain authority.
What is Infographic Link Building?
Infographics are visual representations of information, data, or knowledge that use graphic elements to tell a story and convey key messages in a more engaging way. They can simplify complex information, highlight patterns and connections, and allow viewers to quickly grasp key takeaways.
For content marketing and search engine optimization, infographics can be extremely effective for securing high quality backlinks and driving referral traffic. Here’s why infographic link building work so well:
- Infographics are highly shareable on social media, which can direct new visitors back to your site. A well-designed and compelling infographic can go viral and capture amplification through shares.
- Infographics provide a lot of opportunity for natural or earned backlinks. Visual content stands out, so more webmasters and influencers are likely to link out to infographics they come across if the information is relevant to their audience.
- Infographics demonstrate your industry and brand expertise. By consolidating data and crafting an entertaining visual, you establish authority on a given topic which builds trust and brand awareness.
- Infographics are link bait. If created on an evergreen topic that attracts search traffic, an infographic has staying power. Even old infographics can continue driving referral traffic if they pop up in relevant Google searches. The inbound links gained from that initial promotional push will thus keep benefiting your SEO for as long as that content stays relevant.
What are the Benefits of Infographic Link Building?
Here are the top benefits of using infographics for link building:
- Increased Brand Visibility – Compelling infographics garner social shares, referring traffic and links, fueling brand awareness growth.
- Improved Authority – Links from high-quality sites gained through infographic promotion boost domain authority metrics critical for rankings.
- Enhanced Trust Signals – Becoming an information resource for your industry and creating share-worthy visual assets improves trust and credibility.
- Cost-Effective Promotion – Infographics tend to spread organically, delivering efficient results compared to paid advertising channels.
- Ongoing Link Velocity – Evergreen, well-designed infographics can continue providing SEO value through ongoing link accrual for years after initial promotion.
The bottom line is infographic creation and promotion generates referral traffic while securing valuable backlinks from a wide range of relevant sites – together providing sustainable momentum for long term SEM growth.
What Types of Infographics are Best for Link Building?
Statistical Infographics
- Use charts, graphs, and visual elements to showcase statistics, data, and research on a topic.
- Great for demonstrating trends, changes over time, patterns.
Timeline Infographics
- Visually depict a sequence of events in chronological order.
- Often used for showing history/origin, process flows, tracing cause and effect.
Comparison Infographics
- Highlight the differences between two or more similar things side-by-side.
- Allows viewers to see contrasts, analyze pros/cons at a glance.
Geographic Infographics
- Transform location-based information into visualizations on custom maps.
- Enable understanding information in a geographical context.
How-To Infographics
- Provide step-by-step visual guidelines on how a process works or how to accomplish something.
- Useful for tutorials, instructions, teaching a skill/technique.
There are no limits on creativity though – these categories blend together. The key is crafting visualizations tailored to the data/story you want to convey.
3 Tips for Creating Compelling Infographics
1. Research Your Topic
Conduct thorough keyword research to identify high-value topics and related searches. Use Google’s Keyword Planner and trends/suggestion tools to find topics with good search volume and competition metrics. Also research keywords your audience may be searching around your broader content themes.
Identify topics your target audience would find interesting or helpful by empathizing with their pains and needs. Surveys, interviews, and examining discussions in your industry can provide insights into what information would provide the most value.
2. Simplify Your Design
Use eye-catching and simple visuals that quickly tell a story through your data. Every visual element should connect back to the main narrative or key takeaways you want to convey. Less complex visualizations are easier to instantly comprehend.
Effective use of color, fonts, layouts for maximum clarity and appeal keeps the focus on your content, not the design. Contrasting colors can highlight patterns. Consistent font usage improves flow. Strategic use of negative space reduces cognitive load.
Include facts, statistics, visual metaphors, and informative persuasive copy to provide evidence for your key messages. Statistics quantified into visualizations are convincing and memorable. Metaphors simplify complex ideas into an easy-to-grasp comparison. Concise, but impactful copy deepens understanding.
3. Use Creation Platforms
6 Steps to Effective Infographic Link Building
It’s clear that infographics are an incredibly effective format for earning high-quality backlinks due to their visual appeal and shareability. Below, we’ll walk you through a proven process for researching, creating, and promoting infographics to build links.
Step 1: Find Link-Worthy Infographic Topics
Start by brainstorming a list of potential topics that:
- Target keywords with decent search volume and competition
- Provide value, education or entertainment to your audience
- Lend themselves to creative visualizations of data
Then use keyword research tools to validate demand and search interest around final candidates.
Step 2: Craft a Compelling Infographic
Bring your data to life design-wise in a captivating, easy-to-digest way. Employ best practices around visual flow, typography, color schemes, and striking graphics that capture attention.
Ensure on-page elements like title tags, file names, alt text, etc. include target keywords as well.
Step 3: Create a Title That Commands Clicks
With eye-catching visuals ready, write a title using numbering, adjectives, or words that conjure intrigue to entice clicks and social shares.
For example: “7 Startling Statistics About Content Marketing You Must See Today”
Step 4: Syndicate Your Infographic
- Embed the infographic on your website with contextual paragraphs summarizing key points.
- Syndicate your infographic on other relevant high-authority sites by pitching guest posts with embedded graphics to Secure placements.
- Repurpose visual elements across social channels, tailoring messaging for each platform’s audience. Create natives ads on LinkedIn, quick facts on Twitter, thematic posts using graphics on Facebook.
- Outreach to journalists at industry publications and popular blogs to offer your infographic as a resource for articles.
Step 5: Promote Through Social Channels
Share your infographic through multiple social media channels, sequencing posts over a few weeks. Use link shortening services like bit.ly to track click-throughs on promotion posts.
Step 6: Monitor Link Growth
Leverage link analysis tools within SEMRush, Ahrefs, or Moz to monitor domains linking back. Assess metrics like domain authority/trust levels.
Outreach Template
Subject: Guest Infographic Submission Request for [Website Name]
Dear [name],
I hope this email finds you doing well. I’m [your name], an avid reader and fan of the informative articles published on [website name].
I recently created the attached exclusive infographic titled “[infographic name]” that presents [describe key data or statistics covered]. Given the relevance of this data to your audience and [website name’s] fantastic reputation for publishing compelling infographics in the [niche] space, I wanted to contribute this visual asset to possibly feature.
Some key benefits this infographic provides:
- Exclusive data analyzed from [number] sources across [niche]
- Informational graphics breaking down key trends in [topic]
- Actionable insights into [key takeaway]
- Creative visual medium for your readers
I’m happy to reformat the infographic to match any specifications you require. In exchange for the exclusive opportunity to publish this before wider promotion, I would request a byline under the embed pointing back to my site’s supporting blog post about the research.
Please let me know if this piques your interest! I’m happy to further discuss the potential of working together. Looking forward to hearing from you.
Best, [Your name]
I’m also attaching a PDF sample of the infographic for your review. Full vector files with source links are available once we connect. Exclusive use would be granted during first 60 days after your publication.
[Attach sample infographic PDF]
Unleash an Army of Backlinks and Become a Recognized Authority
You now have a comprehensive blueprint detailing the immense power infographics wield when it comes to boosting brand visibility while securing high-authority backlinks at scale.
When designed and promoted effectively, infographics magnetically attract website links and social media shares thanks to their ability to transform complex data into an engaging, instantly sharable visual asset.
The proof lies in the pudding – a well-researched, creatively crafted infographic focused on an evergreen, high-value topic can continue delivering ROI long after promotion through:
- Ongoing accumulated backlinks from additional sites discovering and sharing your asset
- Repeated social amplification each time visual elements are recycled
- Referral traffic surges when viral infographics rank for trending searches
Rather than a one-off content marketing play, a compelling infographic should be viewed as a lasting pillar capable of spearheading organic growth – one that pays dividends for months and years down the line.
FAQs in Relation to Infographic Link Building
To craft a link-building piece, focus on creating valuable content that naturally incorporates relevant links. Use compelling anchor text and target high-authority sites for outbound linking.
Link-building articles are pieces of content written with the intent to earn backlinks from other websites. They’re designed to boost SEO rankings and increase website visibility.
Create engaging infographics, incorporate them into your content, then promote it across platforms. Reach out to influencers or bloggers who might share your infographic, thus earning backlinks.
An infographic link refers to the backlink earned when another site shares your original infographic in their own content or social media channels.
